On December 28, 2021, Xiaomi Group officially released Xiaomi's third-generation high-end mobile phones, Xiaomi 12, Xiaomi 12 Pro and small size quasi-flagship Xiaomi 12X, along with MIUI 13, Xiaomi Watch S1, Xiaomi True Wireless Noise Cancelling Headphones 3 and other blockbuster new products.
Lei Jun, founder, chairman and CEO of Xiaomi Group, said at the press conference that in the next five years, Xiaomi will invest 100 billion yuan in research and development funds, and officially benchmark Apple in product strategy, learn from Apple, and xiaomi 12 series is the first time to plan a large and a small "double-size double-high-end" specification. Xiaomi Mi 12 Pro positions "all-round high-end flagship" to benchmark the iPhone 13 Pro Max; Xiaomi Mi 12 positions "small size high-end flagship" to benchmark the iPhone 13.
According to reports, Xiaomi 12 Pro is the 2022 annual top flagship with full configuration and experience pulling full, bringing the world's first Snapdragon 8 top flagship platform; the world's first second-generation low-power 2K screen, which won displayMate A+ certification, broke 15 new records, and supported "intelligent dynamic refresh rate" technology for the first time; the world's first Sony's latest generation of top camera IMX707, self-developed "CyberFocus Everything Focus" technology; the world's first self-developed "Xiaomi Surging P1" Charging chip, to achieve the industry's first large-capacity single cell 120W safe fast charging; digital series of the world's first four-unit flagship speaker, a total of five world-wide premiere Pro-level technology breakthroughs.
Xiaomi Mi 12 is the flagship experience to achieve a small size of the high-end flagship in the small size of the body, less than 7cm wide fuselage brings the perfect one-handed gold grip, light texture and handling that large-screen mobile phones can not reach. Small size is not equal to small screen, Xiaomi 12 world premiere exclusive customized 12-bit color depth 6.28 inches 120Hz high brush screen, also access to DisplayMate A+ certification; Xiaomi Mi 12 provides the same size of the body of the unique flagship high-end experience, compared to the previous generation carried out six comprehensive upgrades, upgrade processor Snapdragon 8 flagship platform, Sony IMX766 50 million pixel main camera, 32 million pixel selfie, 2600mm VC heat dissipation, 67W wired + 50W wireless fast charging, HARMAN Carlton symmetrical stereo. The main difference between the small size sub-flagship Xiaomi Mi 12X and Xiaomi Mi 12 hardware configuration is the use of the Snapdragon 870 platform and the elimination of wireless charging.
At the same time, The Xiaomi 12 series is equipped with the latest MIUI13 system, the new system focuses on the basic experience optimization, the focus of the three core technologies of computing, atomic memory, liquid storage is fully upgraded, the fluency of the system application is up to 26%, the head of the third-party APP is up to 50%, and the Thiel Lab five-level anti-aging certification can be achieved for 36 months without caton continuous smooth experience. At the same time, MIUI13 has added three new functions: "full-link anti-fraud", "face verification protection" and "privacy watermark" to protect users' personal information, property and privacy security in an all-round way.
The reporter learned that Xiaomi Mi 12 and Xiaomi Mi 12 Pro both have four colors, of which black, blue and purple are glass materials, and the wild green color is plain leather materials. Small size high-end flagship Xiaomi 12 8GB+128GB version 3699 yuan, 8GB+256GB version 3999 yuan, 12GB+256GB version 4399 yuan; all-round high-end flagship Xiaomi 12 Pro 8GB+128GB version 4699 yuan, 8GB+256GB version 4999 yuan, 12GB+256GB version 5399 yuan; Xiaomi 12X equipped with Snapdragon 870, 8GB+128GB version 3199 yuan, 8GB+256GB version 3499 yuan , 12GB + 256GB version of 3799 yuan; the above products on December 28 at 10:00 p.m. to open the deposit pre-sale, December 31 at 8:00 p.m. omni-channel official first sale. Xiaomi Paipai 4K HD screen projector has opened online reservations, priced at 499 yuan. Xiaomi Watch S1 first sold at a price of 1049 yuan, Xiaomi true wireless noise-canceling headphones 3 sold for the first time at a price of 449 yuan, and sold for the first time at 8 p.m. on December 31. Xiaomi Mi True Wireless Noise Cancelling Headphones 3 Pro New Year Special Edition December 28 -January 3 opened the New Year's special offer for the first time, only 649 yuan.
R & D investment of 5 years and 100 billion yuan to open the battle of domestic high-end mobile phones
In 2021, the domestic mobile phone represented by Xiaomi is sought after in the global market, Xiaomi ranks first in the market share of 11 markets in the world, and in the second quarter of this year, it once surpassed Apple to rank second in the world, and announced in August: "Three years, impact the world's first!" " new goal. Domestic mobile phones are strong, driving the domestic supply chain Baijiaxing. In the process of its own rapid development, Xiaomi continues to increase the localization rate of industrial investment and products, double-dimensional feedback from the domestic supply chain, and vigorously supports the healthy development of the domestic supply chain. Xiaomi has invested in more than 360 companies and set up a special industrial investment team, investing in about 100 innovative technology companies through the industry fund, investing in the construction of upstream industrial chains such as communication technology, analog semiconductors, touch displays, sensors, integrated electronics, batteries, industrial automation, precision manufacturing and materials, providing funds, talents, supply chain resources and commercialization, market-oriented counseling and a series of support for their innovative research and development. Xiaomi has continuously improved the localization rate of its products in its own mobile phones and AIoT products. According to statistics, there are nearly 60 domestic supply chain partners in the Xiaomi 12 series.
Xiaomi itself has also continued to lead the industry's domestic innovation by continuously increasing investment in research and development. Xiaomi's annual R&D investment compound growth rate of more than 30%, leading the mobile phone industry full screen, wired / wireless fast charging, AI computational photography, under-screen camera, AI artificial intelligence voice, system security and other fields of technological innovation, becoming the industry's leader in many important tracks. The continuous improvement of innovation ability has laid the most solid foundation for Xiaomi to achieve high-end breakthroughs. Last year, Xiaomi officially announced the impact on the high-end mobile phone market, and since then, the launch of high-end mobile phones such as Xiaomi 10, Xiaomi 11, and Xiaomi MIX4 has helped Xiaomi quickly gain a foothold in the high-end market. In the first half of 2021, the sales volume of Xiaomi's high-end mobile phones has surpassed the sum of the whole year of 2020 and become the leading brand of domestic high-end mobile phones.
Industry insiders said, "Three years, impact the world's first!" It is not only the ambition of the global rise of Chinese enterprises in the new era, but also the mission of the times to revitalize the development of China's science and technology industry. But achieving this goal is not an easy task, and xiaomi is facing two strong opponents, Apple and Samsung. To be the first, you must challenge the first, and in the competition with them, the high-end market is a hard bone that must be gnawed.
High-end products are the fusion of innovative technology and ultimate experience, which requires both the support of high-end technology and sharp product definition. Lei Jun, founder, chairman and CEO of Xiaomi Group, announced at the Xiaomi 12 series press conference that in the next five years, Xiaomi will invest 100 billion yuan in research and development funds, which exceeds the sum of Xiaomi's profits in the past 11 years, providing resource guarantees for Xiaomi's continuous technological innovation, and also demonstrating its determination to adhere to innovation. In terms of product definition, Xiaomi's third-generation high-end flagship Xiaomi 12 series has for the first time achieved alignment with the top flagship, and the "dual-size dual-high-end" specifications have been planned like apple's iPhone 13 series. Xiaomi Mi 12 Pro positions "all-round high-end flagship", which refers to the iPhone 13 Pro Max; Xiaomi Mi 12 positions "small size high-end flagship", targeting the iPhone 13.
Five new breakthroughs in Pro-level technology to create the top flagship of 2022
Each generation of Xiaomi digital series is the performance king of the year, Xiaomi 12 Pro global premiere 4nm process Armv9 architecture new generation Snapdragon 8 flagship platform, Armv9 is a complete upgrade of the ancient Armv8 architecture of the past decade, bringing super core performance of 16%, GPU performance of 52% and AI performance 4 times the large span of improvement, laying a new starting point for the next decade of smartphone flagship performance. And the first "dynamic performance scheduling" technology, intelligent prediction of game scenarios, millisecond-level deployment performance release strategy, with super VC heating board luxury heat dissipation, truly achieve performance retraction. AnTutu test score was as high as 1.07 million, an increase of 40% compared with Xiaomi 11. In the performance mode, the 30min average frame rate of the King of Glory game is 119.9 FPS, and the maximum body temperature is only 43.5 °C, which can be described as a true dragon trainer.
Xiaomi Mi 12 Pro launched the world's first 6.73-inch second-generation low-power 2K AMOLED screen, won the highest rating A+ certification of the authoritative screen evaluation agency DisplayMate, breaking 15 records, and is the best Xiaomi mobile phone screen in history. In order to solve the high power consumption caused by high brushing, Xiaomi Mi 12 Pro added "intelligent dynamic refresh rate" technology to the Android high-end machine for the first time, realizing that according to the application scenario and finger sliding speed, the intelligent drive screen is refreshed 1 to 120 times per second. Reading static minimum 1Hz refresh, Weibo video switch to 30Hz, when gaming or sliding, fully release 120Hz high brush to bring a smooth experience without shadow. At present, there are only two large-screen mobile phones that support this function, one is the iPhone13 Pro Max, and the other is the Xiaomi Mi 12 Pro.
Xiaomi Mi 12 Pro's camera adopts three 50 million pixel three main camera design, wide-angle main camera world premiere Sony's latest generation of top camera IMX707, the sensitivity is greatly improved, with Xiaomi's self-developed Night Owl 2.0 Night Scene algorithm, to achieve a full-focal section super night scene regardless of distance. In order to solve the common pain points such as slow camera shutter response and blurry capture of mobile phone cameras, the Xiaomi imaging team spent two years rewriting the image architecture to bring a new "Xiaomi imaging brain" to achieve full-scene photography speed, fast start, fast shooting, fast continuous shooting, and fast night scene, which can be said to be the fastest and most stable Xiaomi mobile phone to date. For the first time, the self-developed "CyberFocus Everything FocusIng" technology has been added, which is derived from the human visual tracking of the bionic quadruped robot CyberDog, no matter how the tracked object moves, the lens can be continuously locked, which can be called a new generation of sports capture artifacts for shooting babies and pets.
The front camera has been upgraded to 32 MEGAX and a new pixel-level skin refresh technology has been introduced. This top AI beauty black technology, using AI neural network analysis, under the premise of retaining the original skin texture and texture, the imperfections are "re-depicted pixel by pixel", bidding farewell to the plastic face, neither smearing nor covering, restoring the real, advanced, natural skin texture, the effect is like the delicate skin of newborn babies.
In terms of charging, Xiaomi Mi 12 Pro is not only equipped with 120W wired + 50W wireless + 10W wireless reverse charging, but also pioneered the world's first 120W 4600mAh large-capacity single-cell fast charging solution, which perfectly solves the industry problem that high-power fast charging and large batteries cannot be combined in a limited space. In order to achieve this breakthrough, Xiaomi's self-developed surging P1 charging management chip, which is also Xiaomi's third self-developed chip, combined with the battery cell structure and battery material optimization, not only can be fully charged in as little as 18 minutes, but also increases the energy of about 400mAh compared to the same volume of dual cells, achieving a perfect balance between long endurance and extreme fast charging.
The Xiaomi Mi 12 Pro debuted its four-unit flagship speaker in the digital series, certified by Dolby Atmos, Harman Caton and Hi-Res, bringing richer and more powerful sound quality across the channel. It also brings a full range of high-end flagship experiences such as Bluetooth 5.2, NFC access control card 3.0, infrared, X-axis linear motor, and support for low-temperature charging at minus 10 °C.
The Android camp has no unique small size high-end flagship
According to statistics, nearly 75-80% of the sales of the iPhone come from the small size of the standard version and pro, but in the Android camp has been the lack of a competitive small size full of blood high-end flagship to compete with the iPhone. Because it is extremely difficult to achieve an all-round, short-board high-end flagship experience in such a delicate, thin and light fuselage, the release of Xiaomi Mi 12 has completely changed this situation. Xiaomi Mi 12 is a lightweight and powerful "small size high-end flagship" that breaks through space restrictions and is created with innovative technology. In the gold grip body of less than 7cm, compared with the previous generation of Xiaomi Mi 11, it has undergone a full range of major upgrades in performance, heat dissipation, imaging, selfie, charging and sound quality.
The Xiaomi Mi 12 is equipped with the same top Snapdragon 8 flagship platform as the Xiaomi Mi 12 Pro, the "Xiaomi Image Brain" full-scene photo speedup, the self-developed "CyberFocus Everything Focus", the Night Owl 2.0 Night View, the 32MP selfie camera and the pixel-level skin renewal technology. The world's first exclusive customized 12-bit color depth AMOLED 3D micro-curved flexible screen, 120Hz refresh rate truly achieves a flagship smooth experience, front and rear dual light sense support up to 16,000 levels of automatic brightness, is the world's first small size DisplayMate A+ rating screen, also broke 15 records. Small size doesn't equal small screen, the Xiaomi Mi 12 6.28-inch screen size has an 8% larger viewing area than the iPhone 13, and this custom screen is protected with the rugged Corning Gorilla Glass Victus.
In terms of cameras, it is equipped with a Sony IMX766 50-megapixel main camera that will only be used in the oversized cup high-end machine, which is also used in Huawei P50 Pro, Honor Magic3 Pro and other models, supporting OIS four-axis optical image stabilization; macro lens supports long focal length function, equivalent to 50mm focal length, to achieve 3-7cm autofocus. The Xiaomi Mi 12's camera speed has increased by 21%, photography by 53%, continuous shooting by 209%, and night shooting by nearly 40%, bringing an industry-leading all-weather fast image shooting experience.
The Xiaomi Mi 12 has the strongest signal ever produced by Xiaomi, equipped with 15 antennas to support 41 mainstream frequency bands, and equipped with signal enhancement "Special Scene Optimization 2.0" technology to optimize the signals of 8 major scenarios. By predicting the signal quality 5-10 seconds in advance, adjusting the signal mechanism, and actively selecting a better network, the signal stability in the weak signal environment such as high-speed rail high-speed driving, elevators and residential basements is greatly improved, so as to achieve fast network without signal, weak signal and fast network congestion.
Xiaomi Mi 12 has the most elegant design of Xiaomi mobile phone, the back cover uses AG soft fog glass, so that the visual reflection becomes softer and more stable, the soft fog glass version has blue, purple, black three colors to choose from; there is a specially designed wild green version, using an environmentally friendly plain leather covering the fuselage, the touch is softer; the side frame uses a frosted texture hyperbolic thin waistline, moist touch curvature, bringing a perfect fit to the feel; the weight is only 180g, the width of the whole machine is less than 7cm, bringing a large size mobile phone can not be experienced at all, The perfect one-handed gold grip; the camera aesthetic design is simplified to a pure composition of only horizontal and vertical straight lines, creating a restrained phenomenon of order and balance.
The small size of the fuselage does not limit the bloody high-end experience of Xiaomi Mi 12, and the small size is a big upgrade, which stems from the investment and key technological breakthroughs behind the cost. Xiaomi Mi 12 has Xiaomi's smallest 5G motherboard, high-integration sandwich structure devices 10% more, area smaller by 17%, cost increased by 25%; 0.3mm thick, area of 2600mm, Xiaomi's thinnest VC heat dissipation cost increased by 22%; the cost of the new generation of lithium cobalt oxide battery increased by 14%. It is precisely because of these breakthroughs that the Xiaomi Mi 12 has achieved the industry's largest 4500mAh large battery in the same size, and flagship configurations such as 67W wired + 50W wireless + 10W wireless reverse charging combination, symmetrical HARMAN Kardon dual speakers and so on are readily available.
The first system-level full-link anti-fraud function to create the most secure high-end flagship
MIUI is the leading mobile operating system in the whole industry, Xiaomi 12 series is equipped with the newly released MIUI13 system, which further enhances the fluency and stability of the leading system, and obtains the five-level anti-aging certification of Thiel Labs, which can achieve a continuous smooth experience without caton for 36 months. At the same time, MIUI 13 brings more secure "full-link anti-fraud", "face verification protection" and "privacy watermark" three major functions, ushering in a key breakthrough in the security that has attracted much attention.
The Xiaomi Mi 12 series is the only high-end mobile phone in the industry that carries out full-link telecom anti-fraud protection from the system layer. In response to the increasingly rampant telecommunications fraud, Xiaomi and the relevant state departments jointly built the wire fraud characteristic data platform, and took the lead in launching the "full link anti-fraud" function to achieve risk call/SMS reminders, official call logos and risk transaction reminders, and comprehensively protect the user's information and property security. The industry's first system-level "face verification protection" technology covers face verification to achieve true "face-only" and effectively prevent user privacy leakage. "Privacy Watermark" can automatically identify ID photos, add custom watermarks to sensitive documents such as ID cards, and protect personal information security from the source.
MIUI13 also launched the "Xiaomi Mi Magic Center" function to break the barrier between hardware and realize global device interconnection. In the Xiaomi Mi Magic Center, users can intuitively see nearby smart devices, and they can easily realize the flow of music, videos, apps and other content across devices by dragging and dropping. When watching movies, you can transfer the iQIYI videos played on your mobile phone to tablets, TVs and other devices. Office scenarios, support browsers, WPS and other applications of relay circulation, convenient for users to transfer web pages or documents on the mobile phone to the computer, use the computer to work together, the efficiency is doubled.
The first high-end business Xiaomi watch led the way, and a number of wearable smart devices were released
On the same day, miUI 13, Xiaomi Watch S1, Xiaomi true wireless noise-canceling headphones 3 and other heavy new products were released together.
Xiaomi Watch S1 is a high-end smart watch positioned for business people, using sapphire glass cover, the case is made of austenitic 316L stainless steel, hand polished by senior watch polishers through 30 processes; the strap is multi-colored first layer calfskin, fluoroelastomer two materials are available, the whole machine process is in line with the traditional high-end mechanical watches. In terms of hardware, it is equipped with a 1.43-inch 60Hz high refresh rate AMOLED screen, with a new generation of multi-channel PPG biosensors, supporting 117 kinds of sports and 19 professional sports modes on the basis of 24-hour real-time heart rate monitoring and blood oxygen monitoring, and with 5ATM waterproofing, it can fully cover various high-frequency sports scenarios. The Xiaomi Mi Watch S1 supports wireless charging, with a classic mode life of 12 days and an energy-saving mode of 24 days. At the same time, the Xiaomi Watch S1 supports the application market to download more popular apps and freely replace more than 200 watch faces.
Xiaomi Mi True Wireless Noise Cancelling Headphones 3 is a noise reduction headset with Hi-Fi sound quality level, and the China Metrology Institute certified noise reduction depth of up to 40dB, which belongs to the industry's top level and supports three-stop noise reduction modes including vocal enhancement. The use of ultra-dynamic dual magnetic unit, with Xiaomi Acoustic Laboratory professional algorithm tuning, while maintaining the flagship noise reduction function, there is also a outstanding performance in terms of sound quality. Xiaomi True Wireless Noise Cancelling Headphones 3 single ear weighs only 4.6g, with Bluetooth low energy 5.2 connection technology in a single time under the off-noise reduction 7 hours, with the charging case endurance of up to 32 hours, and support Android, iOS, Windows cross-platform dual device simultaneous connection.
Upstream journalist Gu Li intern Li Zhijiao