On December 24th, the Popular Brand Night and Fan Anniversary Ceremony opened in Sanya. With the love for the popular T5 EVO, EVO fans from Tiannanhaibei gathered together with their wonderful car life to celebrate this warm and romantic, trendy and cool fan feast, the event not only set up a punch card "the most beautiful coastal road" test drive, beach BBQ carnival, fan tide singing and other new ways to play, but also announced the establishment of EVO fan club - EVO tide enjoyment, and unlocked the new year's fan tide play plan, for the fashion dare to play, chasing the trend of true love fans to bring a tide full of fun." Carnival Party".
Tide cafes gathered and staged new ways to play cool
Compared with the traditional and restrained fan festival activities in the industry in the past, the popular T5 EVO not only innovatively moved the event venue to the beach in this fan anniversary celebration, creating a relaxed and pleasant atmosphere for users, but also creating many links that fit the current trend of young people in the activity and explore new cross-border gameplay of the trend.
On the day of the event, the T5 EVO team of fengxing checked in the "most beautiful coastal road", and fans breathed the cool sea breeze and admired the blue sky, and enjoyed the beautiful sea view of "Oriental Hawaii". And as the night gets darker, a real tidal frenzy begins as a bonfire lit up the beach on the sea-view lawn. With the 360-degree tide music on the scene, the 4 car owners and the lead singer of the band sang the very trendy "Together to the Future", which pushed the atmosphere of the scene to a climax and completely awakened the love in the hearts of the fans present.
In addition to the hot songs and dances, the event also set up a cocktail performance area, painted nail art area, the owners can not only enjoy the pleasure of the tip of the tongue brought by the wine, but also the female fans present can also get the most beautiful makeup made by private! In addition, this event was interspersed with multiple rounds of lottery, users grabbing wheat answers and other interactive game links, these novel and fun game forms and interesting and rhythmic interactions on the spot, so that the on-site owners felt the attitude of "pet fans with heart" in Dongfeng Fengxing! Through the social way that users like, Dongfeng Fengxing plays with users and enjoys them together, truly allowing users to become the protagonist of the celebration C.
Tideshare will be established to create a fan super camp
In order to further communicate with users and facilitate the car life of EVO fans. At the event site that night, Dongfeng Fengxing announced the official establishment of the "EVO Tide Sharing Meeting", and Dongfeng Fengxing will continue to focus on the concept of "intentions, let users enjoy travel", so that more users can experience the highest standard of care services of Xinfengxing. Since then, Dongfeng Has allowed fans to have their own activity "organization", the sense of belonging of fans has become stronger, and the products and brands have a warmer temperature in the minds of users. Not only that, Dongfeng Fengxing also awarded a club medal to typical car owners on the spot. Some EVO fans said: "Whether it is the venue setting or the form of the event, we have felt the brand's intentions in this fan festival, and the establishment of the fan club also provides more guarantees for car owners in terms of after-sales and car services. ”
In the scene of intertwining light and shadow and unlimited chaole, Dongfeng Fengxing also revealed the fan plan for the new year. From the perspective of specific measures, Dongfeng Fengxing will focus on users' interests and scenes to create excellent plans, youth plans and fan plans for fans in the new year. In the "Excellent Plan", Dongfeng Fengxing will establish a tide reform alliance to create excellence with car riders, and launch the four seasons of car colors such as Scorching Sun Yellow, Ranger Green, Lingxiao Blue, and Wind Chasing Orange; in the "Youth Plan", Dongfeng Fengxing will carry out activities such as the Tide Enjoy Life Design Competition, the Youth E-sports Masters, and the National Comic Tide PK Competition; in the "Fan Plan", Dongfeng Fengxing will create the "EVO Fan Anniversary" activity for the continuous tide enjoy officials, and hold city walk-city tour, EVO tide festival, tide play co-creation day and other activities. Bring more diversified fan community activities to help young consumers explore more possibilities for fashion car life.
Keeping up with the pace of young people in the new era and in line with the trend thinking, Dongfeng Fengxing continues to consolidate the emotional bond between users and brands, and brings users a sense of spiritual pleasure and identification with the brand in a higher dimension. In the future, Fengxing T5 EVO will continue to practice user thinking and continue to promote the co-creation and co-creation of users and brands, all the way to the tide.