The rise of domestic products, new energy to seize the C position, core technology significantly improved...... This is the best affirmation for Chinese car brands. In fact, the new energy leading car companies represented by BYD are worthy of this praise!
Under the support of many core technologies, BYD has adopted the strategy of "two legs walking together" with DM plug-in and mixing and EV pure electricity, making models and sales bloom in a hundred flowers. In the past November, BYD sold 97,242 passenger cars, an increase of 84.1% year-on-year. Among them, the new energy sales volume is 90,121 vehicles, refreshing the industry record, and breaking through the 100,000 mark is just around the corner!
The rapid upward trend of enterprises and the explosive growth of sales are inseparable from the scientific planning, fine management and humanized service of sales channels, so BYD has opened an upgrade of the national dynasty sales network this year, from site selection layout to new store design; from business level to service model. In BYD's view, while technology and products fly at the same time, channels and services also need to be both pronged.
With the best investors, the National Dynasty Network has a new look
In the era of explosive growth of joint venture vehicles, Chinese people rarely criticize independent models and services. With a group of auto entrepreneurs with national integrity "lonely delving into core technologies", they eventually found another way to achieve curve overtaking in the field of new energy. When the brand went all the way up, BYD also opened the channel construction and sales service upgrading.
On December 24, wuhan Huihao store, the first authorized dealer of BYD in hubei, saw the image and service of BYD 4S store with different memories!
In terms of the overall design style concept, different from the traditional model of "front hall and backyard" in the past, as a service network of new energy vehicle companies, BYD takes "a leaf" as the core design language, which not only symbolizes green, environmental protection and natural elements, but also coincides with BYD's brand vision of "cooling the earth by 1 °C". At the same time, bydir's Dragon face design concept is also integrated into the store design, presenting a new visual feast.
The LOGO symbolizing openness and embracing the future is embedded in the upper left corner of the building, fresh and eye-catching; the façade is matched with aluminum-plastic panels and transparent glass, visually simple and atmospheric; the "dragon whiskers" element is embedded in the curtain wall on the right side of the door face, and the exquisite lines add a little aura; the left side is equipped with red dragon scale standing sail boards, highlighting the vitality of the enterprise.
Deep into the "Dragon Palace" is a huge "leaf vein" background wall, implying the crisscrossing urban transportation network. The areas of new car display, water bar, rest negotiation, children's play and other areas in the exhibition hall are clearly divided and staggered, reflecting the people-oriented atmosphere of life.
In the after-sales service section, a large number of wood grain colors are used in the design, giving people a comfortable and natural feeling. The reception area adopts 1-on-1 service reception, providing each customer with exclusive and sincere service. The after-sales lounge area also provides customers with a variety of leisure and entertainment areas to meet the various needs of customers while waiting.
"By the end of this year, we will complete the upgrading of more than 620 dynastic networks across the country, and at the same time build urban exhibition halls in major business districts to lay a solid foundation for BYD to be larger in the future." The relevant person in charge of BYD said that in addition to hardware, training is carried out on personnel business skills and service levels, and the "iron army training" of enterprises is conscientiously implemented, the purpose of which is to make terminal service personnel more professional, more intelligent and more intimate!
Grow with the greatest enterprises hand in hand with the national tide brand
If BYD transforms its outlets and joins hands with the highest quality investors or group companies, then as a terminal seller, it is to follow the great enterprises to grow together.
As BYD's first authorized seller in Hubei, Wuhan Huihao has been in the same boat with BYD since 2004, and has experienced ups and downs in the Chinese auto market, and has also witnessed the rise of its own brands. Today, Wuhan Huihao 4S store has also changed from the initial hundred square meters of 2S exhibition hall to a flagship benchmark store with 3700 square meters; a group company with dozens of people to hundreds of people.
"Our 4S store has also developed in the growth of BYD, and has achieved mutual achievements over the years." From the cheerful words of Ms. Tian, general manager of Wuhan Huihao Store, it was learned that in the past few years, a store sold about 700 cars a year, but with BYD's pure electric and super hybrid models being listed and sold this year, sales doubled, selling more than 200 units in November alone, new energy vehicles accounted for more than 80%, next year is expected to break 3,000 units of sales in a single store, and the group's sales network will also increase to 5!
With BYD technology and products as a support, sellers must also keep up with software and hardware. Tian manager introduced, the sales team of nearly 30 people, each of them has participated in the manufacturer's organization of the "iron army training camp" and store-side training, from product introduction, professional knowledge answers, one-stop car purchase to maintenance and other aspects of the special service, this is everyone to see a customer 9 people service circle of friends or information exchange group, as long as the owner has questions, must be timely reply and solve.
In addition, the store has also launched a one-stop car purchase service to solve the worries of consumers who cannot come to the store, such as door-to-door test drive, financial services, signing and delivery, as well as the purchase of insurance and license plates, etc. Consumers will buy the car without leaving home, which greatly improves the efficiency of work and customer satisfaction.
After-sales service is also to improve the hardware at the same time, increase personnel and software investment, increase equipment, improve the level of technicians, so that after-sales people after assessment with a certificate, to ensure that all customers of the terminal can enjoy the high standard of after-sales service from the manufacturer certification.
In addition, the maintenance service has also realized the paperless tablet computer office, that is, BYD in 2017 in order to meet the needs of intelligent development, the development and put into use of the "sincere long-term connection" system, from the vehicle to the store broadcast, real-time records present the car in each link of maintenance and repair, the owner can always check online at any time, to ensure that the maintenance information is open and transparent.
On weekdays, the 4S store also provides customers with a wealth of outdoor development, customer gratitude meetings and other activities, so that each car owner can experience the warmth and beauty of the big family, so that more "Di fan" to join the big family.
postscript:
From the release of the new LOGO at the beginning of the year, the BYD passenger car brand has been unveiled successively from the DM-i and e platform 3.0 technologies, and it is equipped with new products on the market, and the products and sales have shown a trend of a hundred flowers. Nowadays, the BYD brand, which has been moving upwards, grasps the pre-sales, after-sales service and user image shaping, which will once again promote a sharp increase in sales and achieve leapfrog development again.
As a fast-growing national brand in China, next year will be the leader of a million new energy, BYD not only has the ability to research and develop core technologies, excellent fist products, but also benefits from the terminal seller's hardware promotion, scientific management, humanized service and other series of measures, the enterprise development concept and products passed to thousands of households, under the common firm value concept, to achieve the common growth of enterprises and terminal investors!
In the future, BYD will continue to improve product strength, optimize resource allocation, create a good brand reputation, and win the market with a people-oriented service concept. Establish a good social image.