Remember the hot topic "Strength male actors are not as good as four-word female love beans without works"?
This is not a grudge in the showbiz circle, but an IP theme amusement park rolled in. "Strength male actor" is Beijing Universal's words, "no work four-character female love bean" is the fox Lingna Belle, which was launched by Shanghai Disney at the end of September.
Ling Na Belle was the first image in the Duffy family to debut at Shanghai Disneyland, and her debut was the top stream. Nowadays, no matter which software is opened today, there will be a small fox on the home page, which is simply installed on the traffic list. As a result, she was given a local nickname: Chuansha Daji.
Why is Lingna Belle on fire? Because each part of it meets the criteria of cute pets: the head is larger, the eyes are brighter, the legs are shorter, and the color is more pink, which looks particularly immortal under the blessing of the filter, especially suitable for short video bloggers such as Little Red Book and Douyin. Someone pointedly said: "Ling Na Belle's design is to cut leeks, she is not red who is red!" ”
Compared with Mickey Mouse, Donald Duck and other elderly predecessors who have passed their old age, the entire Duffy family, including Lingna Belle, has taken the route of selling cuteness at a young age, pink, young and white, and has achieved the ultimate in terms of cuteness, arrogance and cuteness, no depth, harmless people and animals. Duffy was originally called Disney Bear, and Disney in California was unknown, like a rough copycat. It was Tokyo Disneyland in Japan that turned it upside down. In November 2004, the milky tea-colored, furry Tammy Bear was unveiled at Tokyo DisneySea: Wonder Fairy sprinkled Wonder Star Powder on Mickey's Teddy Bear, and the doll came to life. The birth story is boring, but Tokyo's cute culture and two-dimensional culture quickly nourished the bear, and the little bear was on fire, and Disney really made money. After that, childish social stories were made up, and Duffy successively welcomed new animal partners such as Shirley Mae, Geraldoni, Star Dew, Ke Qi'an, Olemira, and Lingna Belle, and expanded into a seven-person group "Money Grabbing Day Group".
The birth of the members of the Duffy family is contrary to the production method of the American Disney Company first making animation films and then pushing derivatives. Fabricating people, relying on appearance to eat, no work leaning over, just like some typical "traffic idols" in the entertainment industry, and traffic is money. The dolls each have flower fans, shouting "Mommy loves you!" "The people-friendly way and action during business are analogous to women's groups, and they will also engage in CP and group roundups." The difference is that Disney love beans are safer, away from life and death, never collapsing, in this illusory world, people can get perhaps the most reliable cure.
The Duffy family, including Lingna Belle, is a product of East Asian pop culture in the 21st century, which came into being and grew by leaps and bounds. It's just that the top stream changes are also in the blink of an eye, remember how hot Star Dew was in the Mid-Autumn Festival this year? But as soon as the mooncake was eaten, the top position was occupied by the newly pushed Lingna Belle. And whether it can become a longer-term classic IP, love beans also need more solid connotations.