On December 26, the coldest day since the beginning of winter in Qingdao, the Hisense Brilliant High-end Intelligent Suite C1 Pro Tasting Meeting held at Hisense Quality Home, No. 11 Jiangxi Road, had a strong warm feeling. "2022 will be a year of marketization of set home appliances, and Hisense will also usher in a 'brilliant opportunity'." Xue Beibei, vice president of Hisense China Marketing Headquarters, said in her keynote speech that Hisense Brilliant has walked out of a beautiful growth curve for more than a year since its listing. On the new track of set of fine home appliances, Brilliant has undertaken the mission of Hisense to meet the needs of users' high-end intelligent sets, showing strong growth potential. Hisense will concentrate its superior products and take the lead in using the latest technology for brilliant set of home appliances.
The trend of home appliance kitting is coming. The "2021 China Set Of Home Appliances Market White Paper" guided by the China Home Appliance Association and compiled by the State Grid of China believes that the set of home appliances can meet the diversified needs of consumers for quality life, smart home, healthy home appliances, etc., and next year will be a year of marketization. Data from Aowei Cloud Network shows that in 2021, the scale of China's set home appliance market is expected to exceed 100 billion yuan, accounting for 14% of the entire home appliance market, while the penetration rate of set home appliances in developed countries in Europe and the United States has reached 30%, and this vast market blue ocean has opened up a new growth track for Chinese home appliance companies.
"The essence behind this is the outward embodiment of our Chinese consumers and Chinese families' pursuit of a high-quality life." Xue Beibei said that Brilliant undertakes the mission of Hisense to meet the needs of users' high-end intelligent sets, and the sales scale has increased exponentially, and this trend will continue to be maintained in 2022. According to reports, from 4 models in 4 categories in 2020 to 9 models in 7 categories in 2021, Hisense's attention and investment in set of home appliances has continued to increase. In 2022, Hisense will give full play to the advantages of comprehensive coverage of black, white and kitchen appliances, and expand the lineup of brilliant set products to more than 30 products in more than 30 home appliance categories such as central air conditioning, kitchen appliances, dryers, etc., to meet the needs of consumers for various smart family life scenarios such as living rooms, bedrooms, kitchens, balconies, and bathrooms.
For more than a year, "quality", "aesthetics", "intelligence" and "service" have become the unique labels of Hisense's brilliant set of home appliances, and Hisense will also build the "brilliant" standard of set home appliances in these 4 dimensions. At present, some sets of home appliances in the industry have problems such as interconnection linkage flowing in the form and are criticized by consumers. "Brilliant set of home appliances is to solve this user pain point." For example, Xue Beibei said that the brilliant cloud screen released at the tasting meeting, as the soul and hub of the interconnection between the entire brilliant set of products, broke the status quo of "one machine and one remote control" and greatly reduced the entry threshold of the whole house intelligence. At the same time, the brilliant cloud screen changes passive intelligence to active service, and through the interconnection of temperature, the operation of the entire smart home system is simpler and more convenient.
According to reports, after years of industrial layout adjustment and technical attack, Hisense is not only a strong strength in the field of black and white electricity, but also the only home appliance company that has been deeply cultivating and continuing to lead in the practical application and technical reserves in the field of smart communities and smart cities. This unique industrial and technological advantage empowers the intelligent blessing of Hisense's brilliant set. In the next two years, Hisense's intelligent scenes will exceed 100+, realizing the opening from home to community and city.
Since October this year, Hisense Brilliant High-end Intelligent Set C1 Pro Tasting Will be fully launched, and has been enthusiastically participated by channel merchants, designers and high-end users in Chengdu, Shanghai, Shenzhen and other places, and many consumers have expressed their purchase intentions after the experience. Hisense Brilliant Product Director Liu Wenjian said that in the past year, Hisense Brilliant has entered more than 5,000 families in Qingdao alone, and the end of the tasting meeting will return to the birthplace of Brilliant, back to the place where the original heart sprouted, Hisense Brilliant will give more users a better service experience.