Hundreds of famous enterprises look at high-quality | worth buying science and technology Sui Guodong: the platform should serve rational consumer demand

Zhongxin Jingwei, December 24 (Zhao Jiaran) "Although affected by the epidemic, the consumer market still ushers in an outbreak at every node, demand still exists, and even in some categories, there is a phenomenon of consumption upgrading, that is, 'spending money can be spent, but it must be spent correctly, and it is worth spending.' In this way, rational consumption will be the trend of the times. Speaking of the future development trend of the consumer ecology, Sui Guodong, founder, chairman and CEO of Beijing Worth BuyIng Technology Co., Ltd. (hereinafter referred to as Worth Buying Technology), said in an exclusive interview with Zhongxin Jingwei recently.

Beijing is worth buying technology co., LTD. founder Sui Guodong interviewee courtesy of the photo

Sui Guodong said that in the past year, the focus of work worth buying technology has mainly focused on two aspects, one is the reorganization of business strategy; on the other hand, it is to upgrade the organizational structure to match the business strategy. In March 2021, Worth Buying Technology released a new strategy for the "second decade": from the original single business - consumer content community "what is worth buying", to the layout of consumer content, marketing services and consumer data three major sectors of technology group.

"If you look at the consumption ecology from the perspective of front-end and back-end, then the front-end includes content and traffic, and the back-end is mainly reflected in e-commerce platforms and brands." When talking about the current consumption ecology, Sui Guodong said.

Specifically, on the front end, the current content is extremely rich in expression. In particular, live broadcasts and short videos occupy more and more of the time of users. Correspondingly, the diversity of content forms means that traffic is becoming more fragmented. "What is reflected in what is worth buying on the platform is that because of the extreme overload of consumer information, consumers pay great attention to improving the information signal-to-noise ratio, and the demand for content of platform users for deep and long graphics has been growing."

Changes in the front end affect the development of the back end. Sui Guodong believes that a large number of domestic brands have emerged in recent years, which reflects the improvement of national self-confidence and the improvement of domestic product quality, and the brand's grasp of content and traffic dividends is also one of the key factors. On the platform side, due to the trend of e-commerce platform content and content platform e-commerce in parallel, the market share of traditional e-commerce has been impacted, showing a trend of decentralization.

"Today's new trend of consumption is that people no longer blindly hoard goods, no longer buy and buy without brains, but have a clearer understanding and assessment of their own consumer needs." Sui Guodong believes that the future development trend of the consumption ecology will be more in line with "rational consumption", from the perspective of buying technology itself, to serve the demand for rational consumption, the following points are needed:

The first is authentic content. In recent years, the market has begun to see the voice of "anti-planting grass", and some young consumers refuse to follow the trend, so real information, evaluation and comments will be more effective in supporting their decisions. Therefore, the content platform should still adhere to the content as the core, create a good community atmosphere, and provide users with more authentic consumer content.

The second is refined operation, brands need multiple touchpoints to accurately expose and reach the consumer circle layer, and leverage the minds of consumers through more vertical content.

"In the future, in terms of content, it is worth buying technology plans to strengthen vertical subdivision of industries and diversified content layout, through refined operation, to help more consumers solve consumer decision-making problems; marketing level, will continue to pay attention to the deep needs of the industry, improve the ability to integrate resources; data level, we will continue to improve the level of digital intelligence, improve the efficiency and quality of information distribution, improve the growth rate of enterprises, and create more results to empower the industry to achieve co-creation." Sui Guodong said. (Zhongxin Jingwei APP)

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