The Mid-Autumn Festival is approaching, and various festive goods in the consumer market have successively appeared. In this year's Mid-Autumn Festival market, Beijing's time-honored goods give full play to the characteristics of national tide culture, and widely promote high-quality and innovative "Beijing" products through online and offline channels, "fancy" mid-autumn festivals, adding a peaceful atmosphere to the traditional Chinese festivals.
The long-established mooncake inherits Chinese culture
Beijing's time-honored mooncakes have always been the mainstream commodities in the Mid-Autumn Festival mooncake consumer market, in addition to quality assurance, there is also cultural creativity and inheritance.
This year, many long-established brands in Beijing have taken the lead in launching mooncake gift boxes with full of design, and Liuquanju Restaurant has launched a national mooncake gift box with traditional and new flavors such as old five rens, chocolate flowing heart, and peach mountain pi durian. Casserole Ju Restaurant integrates Chinese chess cultural elements into the Golden Moon Full Court gift box products. Hongbinlou Restaurant and Yishun Restaurant have launched ethnic mooncake gift boxes with flavors such as beef, rose bean paste, and Genmi matcha.
In order to meet the needs of consumers to bake mooncakes at home, Beijing Daoxiangcun launched a quick-frozen mooncake for the first time this year, which contains three flavors of fresh meat, turned hair five kernels and turned hair roses in each bag, and can be shared with the family after returning home with a little roasting.
The long-established "moonlight dish" is on the market
The Mid-Autumn Festival is approaching, and many people in Beijing have booked "moon-colored dishes" for the festival, and the most popular is the "moon in the arms" of the barbecue season. This long-established brand is the beauty of the Mid-Autumn Festival, one is the empty moon, the second is the water moon in Shichahai, and the third is the national intangible cultural heritage of the mid-plate moon.
Other long-established brands have also made great efforts around the Mid-Autumn Festival culture and moon pornography. Another shun cooked out the exquisite "Jade Rabbit Celebration Reunion". "The jade rabbit is made of milk, served with shiitake mushrooms and quail eggs, and simmered in chicken broth over a low heat." Tong Haibo, manager of Youyishun, said that this dish integrates the needs of autumn diet with the mid-autumn jade rabbit, full moon and family reunion culture.
Hongbin Lou for the Mid-Autumn Festival launched a "flower good full moon" dish, according to Hongbin Lou executive chef Zhou Yanbin introduced, this dish not only uses chicken soup, beef bone soup, dried scallops and other raw materials, but also uses the crab seeds that are most suitable for mid-autumn eating, and then after the chefs carved and shaped, it means that the flowers are better and the moon family is reunited.
Egg yolk baked crab from Liuquanju, tea oil minced pepper fish head from Quyuan Restaurant, minced pepper fish head king from Ma Kai Restaurant on Changchun Street, and grilled fish with milk sauce from Dadi Western Restaurant also ushered in the Mid-Autumn Festival reservation fever. In most of the orders for dine-in and takeaway in Liuquanju, customers will order this time-honored egg yolk baked crab, and eating crab in the Mid-Autumn Festival has become a consumption habit of many families.
And like the tea oil minced pepper fish head of Quyuan Restaurant, not only has a high dine-in click rate, but also carefully prepares takeaway packaging for customers. Ma Dongmei, manager of Quyuan Restaurant, told reporters: "In the Mid-Autumn Festival booking menu, the highest click rate in our family is the tea oil chopped pepper fish head, hometown roasted mandarin fish and sour and spicy belly tip. Like tea oil chopped pepper fish head, we must use the fresh fish head that arrived in the morning, steamed in advance according to the customer's meal time, and then accompanied by soup, chopped pepper and other spices, packed for customers, very convenient. ”
A complete Mid-Autumn Festival family banquet, but also to match the old brand of good wine. While carrying Beijing's wine culture and national intangible cultural heritage, the wine bottle and wine box also have the effect of Beijing's traditional royal crafts such as enamel color craftsmanship and filigree craftsmanship, just like a gorgeous royal art Beijing product.
The national tide wears a long-established layout of the autumn and winter market
In addition to food and catering brands, with the heating up of the Mid-Autumn Festival sales season, many long-established brands in Beijing are also laying out the autumn and winter retail markets online and offline, promoting the characteristic national tide wearing equipment and preemptively attracting consumers.
In the stores of Buyingzhai and Ma Juyuan, autumn and winter goods have become the protagonists, and the regular price of shoes and hats in the store enjoys discounts, and the Jingdong flagship store is sold synchronously. Sheng Xifu launched themed preferential activities such as "Mid-Autumn Festival Full Moon and Wearing Hats and Sending Blessings" in its flagship stores on Tmall and Jingdong platforms. Tongshenghe and with the brand's main product mille-feuille bottom cloth shoe series, on Tmall, Jingdong and other platforms launched the "'cloth' into the Mid-Autumn Festival, 'shoes' hand celebration" full reduction activities, to help consumers prepare "foot" Mid-Autumn Festival national tide Beijing gifts.