Glory Gansu Qingyang dealer Zhang Congcong
Now the mobile phone is not cheap, the quality is better than before, and the user replacement cycle is also extending. In addition, since the epidemic, there has been a shortage of chips in the mobile phone industry, and the purchase price has been rising. These have brought greater pressure to brands and dealers to break through the high-end market and seek market increments.
Without collateral and guarantees, small and micro enterprises on the "capillaries" can easily finance
This year, Zhang Congcong saw the situation and pressed the goods on the glory mobile phone. "After the independence of honor mobile phones last year, the volume of goods increased and the number of models became more, which is good news for us, but also brings financial challenges."
Glory has nearly 100,000 dealers and terminal stores across the country, like Zhang Congcong, who has a keen perception of the market, but suffers from insufficient funds "blood supply" is not a minority of mobile phone manufacturers:
"Now the high-end machine sells well, but the purchase price is also expensive, and the cash flow cannot support the purchase volume."
"It's easy to get a big dealer in a bank loan, a small dealer, and it's hard for someone like us to open a store on the street."
"The price of mobile phones fluctuates greatly, inventory turnover is fast, capital turnover is also fast, borrowing is rolled once a week or two, mortgage approval time is too long, far water can not quench the thirst."
In order to help dealers solve the pressure of capital turnover, this year Glory accessed the digital supply chain finance "Big Goose System" of MYbank, and with the help of the "Big Goose System", it provides comprehensive financial services with more favorable interest rates for small and micro operators in the downstream of the supply chain, and accelerates the digitization process of the industrial chain. At present, Glory's downstream distributors and retail terminals have obtained a pass rate of more than 82% of pure credit loans, and the scale of credit has exceeded 2 billion.
"Traditional banks are serving large customers, and if we want loans, we have to mortgage houses, but county houses are not worth much." Online business banking is very convenient, mobile phone operation on the line, 3 minutes to apply, 1 second to the account, targeted payment to glory purchase, too convenient, interest rates are often discounted. "The first time Zhang Congcong used it, he got a loan of 800,000 yuan.
Like Zhang Congcong, more and more small and micro operators are supported by digital finance of online business banks, "More than 71% of the glory dealers who obtain loan lines through the big goose system are from the central and western regions." With the guarantee of funds, more and more dealers will help the brand and quickly expand the national market. Wang Ping, director of the Glory Fund Management Department, said.
Whether it is the improvement of availability or the improvement of convenience, behind it is the upgrading of concepts and scientific and technological capabilities. It is understood that the "Big Goose System" is an online business bank, based on the supply chain relationship between core enterprises and upstream and downstream small and micro enterprises, developed a set of digital supply chain financial solutions to solve the credit needs and comprehensive capital management needs of small and micro enterprises in the whole link of production and operation such as supply collection, purchase and order, store collection, franchise, salary and so on.
The traditional supply chain finance model generally relies on the "1" of the core enterprise to serve the "N" small and micro enterprises in the upstream and downstream of the core enterprise; and the digital supply chain finance hopes to be more inclusive, treating each "N" as a center, a new "1", to explore and serve more "N" behind them, to serve N-level users, to provide pure credit, pure online credit services for more small and micro operators.
Under the 1 + N model, the risk control model attaches more importance to the main credit of small and micro enterprises, not only paying attention to how much goods it has purchased, how many receivables and payables, but also comprehensively judging its historical transaction records, performance records, business off-peak seasons, personal credit habits of business owners, etc., predicting that in the future it may enter 1 million goods, and even 2 million goods in the peak season, predicting its repayment ability and willingness, and giving him the corresponding loan amount.
Honor joined the "Micro Aid Program" of MYbank, and digital finance helped dealers prepare goods in the peak season
"Grabbing goods is the most critical step for our dealers to surpass their peers. According to the assessment mechanism of glory, comprehensive factors such as level, actual sales volume, inventory, etc., a dealer wants to get more goods and must have a good sales situation. "Except for April and November, which are recognized as the low seasons, the rest of the time Wu Haicheng is always ready.
Glory Fujian Ningde glory dealer Wu Haicheng
Wu Haicheng began to be a domestic mobile phone brand agent in 2015, and opened 17 stores in the local area, "For our dealers, although the supply is small, the profit of high-end stand-alone machines is much higher than in previous years." "Even if the consumption environment is weak, this year, after Wuhai City attacked the glory of the high-end machine market, it once again ushered in a highlight moment in business."
"The faster the goods circulate, the more money you make, and flexible money is very important. The purchase loan of the online business bank just meets my needs, and my quota is close to 2 million in the peak season, and it can be received in 1 second. "With confidence in his heart, Wu Haicheng quickly became the head dealer of Glory, and this year's sales and profits are 20% higher than usual." Some banks can also repay with the loan, but require a one-time repayment, while the MYbank purchase loan can be flexibly repaid, how much to recover, how much can be repaid first, and the background calculates the new repayment plan according to the remaining arrears. “
Pictures of Honor stores (Source Glory official website)
The situation in Wu Haicheng is not unique. The payment cycle and quota demand of dealers and retailers in the mobile phone industry are related to multiple factors such as industry characteristics, off-peak seasons, and consumption habits of consumers in different regions. Traditional supply chain finance offline approval, a fixed amount after a credit, it is difficult to match the flexible capital plan according to the ups and downs of the business cycle.
As an Internet bank initiated by Ant Group, the main group of online business banks initially served is e-commerce sellers, and their demand for funds is greatly affected by the promotion cycle of e-commerce platforms, and a large amount of funds is required for the turnover of stock before the big promotion, so the online business bank has precipitated a set of risk control capabilities that can quickly respond to the dynamic needs of merchants and provide them with temporary withdrawals and interest rate concessions, which are also fully applied in the services of digital supply chain finance.
Strong dealers are strong sales, which is almost an iron law in the industry. Since independence last year, Honor has released a number of products in a row with innovations that insight into consumer needs and create incremental markets. Today, Honor has not only maintained the steady growth of smartphone shipments, but also increased the share of high-end models, and the overall brand has a market share of 3% at the beginning of the year to an 18% share at the end of the third quarter, once again becoming the top three in the domestic mobile phone market, setting a record high since the establishment of the brand.
"These are inseparable from the brand digital exploration, the current glory omni-channel link, the digitization of invoicing and inventory has been very perfect, digital network, coupled with the blessing of digital finance, I believe that glory will develop better and better with dealers." Wang Ping, director of the Glory Fund Management Department, said.
It is understood that in order to do a good job in the financial support and service work of small and micro enterprises, this year, 6 banks such as the All-China Federation of Industry and Commerce and the Online Commercial Bank jointly launched the "Micro-assistance Plan". In December, MYbank, together with more than 500 brands connected to the "Big Goose System" such as Glory, jointly carried out micro-assistance actions to provide special financial support for small and micro operators in the supply chain through interest reduction and fee reduction, and escorted the healthy development of the real economy with financial power.