On December 21, BOE released what is known as the first technology brand in China's semiconductor display field, including three sub-brands: high-end liquid crystal display technology ADS PRO, high-end flexible display technology f-OLED, high-end glass-based new LED display technology α-MLED.
Among them, the ADS PRO sub-brand represents BOE's unique high-end LCD technology solution, with full viewing angle, ultra-high refresh rate and other advantages, bringing more realistic picture quality and smooth experience;
The f-OLED sub-brand represents BOE's unique high-end flexible OLED technology solution, which has the advantages of brilliant colors, changeable forms and high degree of functional integration, bringing users an immersive fashion experience anytime and anywhere;
Α-MLED sub-brand represents the new glass-based LED display system and solution pioneered by BOE, which has the characteristics of ultra-high brightness, ultra-high contrast, ultra-wide color gamut and extremely low stroboscopic, etc., presenting users with an immersive experience of all scenes.
BOE said that the release of technology brands will meet the three "needs" of the future development of the display industry:
First, meet the needs of industrial development and leading demonstration.
BOE takes the two major "value highlands" of "technology" and "brand" as the starting point, and guides the whole industry from the past only production capacity theory to the technology and brand value as a reference;
Second, to meet the quality specifications of commercial procurement.
BOE technology brand will provide technical endorsement for customer products from the display level, effectively fill the value depression of the whole machine product at the display level, empower the commercial value of the whole machine product, and become a new standard for commercial procurement;
Third, to meet the needs of consumers to recognize the product.
The BOE technology brand allows consumers to upgrade from a single cognitive way that relied on non-professional, parameter-king in the past to an authoritative, brand-endorsed value delivery method, making it easier to identify and purchase products with excellent technology and guaranteed quality.
At the press conference, BOE also comprehensively displayed the latest achievements of ADS PRO, f-OLED, α-MLED technologies:
ADS PRO
Five world premieres based on ADS PRO technology were showcased:
1. 75 inch 8K 288Hz display
Equipped with BOE's own zhen screen, super-division multiplier technology, and the newly developed ink crystal color technology, it breaks through the technical bottleneck of synchronous improvement of charging rate and picture quality, and also has the ADS's ultra-wide viewing angle and high color gamut color film.
2. 110-inch 8K naked-eye 3D display terminal
Equipped with Mini LED, quantum dot technology, high-precision lamination technology, NTSC color gamut of up to 104%, the picture is three-dimensional and realistic, no need to wear 3D glasses to enjoy the visual impact of 1.5 meters of stereoscopic screen.
3. 27 inch FHD 500Hz+ monitor
Using FHD Oxide 18T1C high brush Mask, it has a 500Hz+ ultra-high refresh rate and low latency smooth.
4. 14-inch health eye care notebook products
Integrated low blue light, natural light, dynamic dimming and other technologies, can follow the ambient light to achieve intelligent adjustment, while using low blue light, reduce eye fatigue.
5. The industry's first 27-inch FHD low-carbon display
Using the new VRR (vertical refresh rate) drive architecture with Oxide technology, low-frequency liquid crystal material, the backlight power consumption is reduced by 42% at the same brightness.
f-OLED
In the f-OLED exhibition area, BOE brought a series of subversive flexible display products such as 12.3-inch flexible AMOLED instrument assembly, three-fold OLED whole machine products, dynamic 360° folding display, sliding coil products, wristband mobile phones and so on.
BOE's latest technological achievements in the field of flexibility also debuted:
1. Three-fold OLED terminal
Equipped with BOE's independent research and development of the whole machine structure, it can realize the Z-shaped folding form, take into account the mobile phone and tablet forms, and meet the various practical needs of entertainment, office and communication.
2. Slip winding products
Using the self-developed support module structure and the first curved surface bonding technology, it can support more than 200,000 R4.5 dynamic slide winding.
α-MLED
In the α-MLED exhibition area, BOE launched two world premiere products based on Mini LED, with technical advantages such as extreme picture, healthy low strobe and so on.
1. Glass-based AM P0.9 direct display
BOE independent research and development, LED chip spacing of 0.9mm, can achieve ultra-high brightness, million-level ultra-high contrast, 115% ultra-high color gamut, has won CES 2021 "Annual Innovative Display Application Product Award" and "2021 SID Best New Display Technology" two awards.
2. Active glass-based 86-inch Mini LED TV
Using BOE's self-developed glass-based technology, 2304 physical partitions are realized, each partition has 4096 step changes, the light control is more refined, and the brightness is as high as 1500nit; at the same time, the active constant current drive is adopted, which has been applied to Skyworth TV.
AOC, Skyworth, Hisense, Lenovo, OPPO, vivo, Xiaomi and many other domestic and foreign brands have expressed their support for BOE technology brands and will jointly promote the landing.