Qianjiang Evening News Hourly News reporter Chen Jie
Haro, which announced last month the completion of a new $280 million round of funding, has made a new move. On December 21, Hello Electric Vehicle announced the launch of its flagship product ME70, which is not limited to the link between mobile phones and electric vehicles, but also includes accurate matching through algorithms and software to solve pain points such as battery life and charging in the electric vehicle industry.
According to reports, at the press conference, Hello Electric Vehicle released a total of 4 new electric vehicle products, of which ME70 is a flagship product. The model is equipped with VVSMART super-networked car machine system 2.0, equipped with the industry's first automotive-grade OBC fast charge, 72V-44Ah large-capacity automotive-grade power lithium battery + BMS, and the longest range is 200km.
In addition, ME70 can achieve the whole car keyless operation, the whole car quick and sensorless unlocking, the mobile phone intelligent control function is greatly upgraded, the functions include remote switch lock, monitoring power, Bluetooth smart remote control, boot self-test tire pressure, battery, motor, fixed speed cruise, remote authorized multi-vehicle, reversing / cart assistance system, etc., especially for the user "running not far, charging slowly, short battery life" Pain points, Hello using self-developed BMS battery management system, energy recovery control system, automotive high energy density lithium battery, etc. Make electric cars go far, charge faster, and be smarter.
Before Hello Electric Vehicle entered the market, China's electric vehicle industry was more focused on traditional manufacturing, and the competitive dimension was more about price. After Haro Electric Vehicle entered the game, it defined intelligence and fashion as the label of electric vehicles in the new era.
With the blessing of digitalization, Hello Electric Vehicle has completed the development of traditional electric vehicles for five or six years in one year. Haro officially started to do electric vehicles in July 2020, and sales are expected to reach more than 600,000 vehicles in 2021, with more than 3,000 stores. Behind this, the original new retail model of Hello electric vehicle industry is indispensable.
The offline sales and online sales of traditional electric vehicles are separated, and there are dealer sales, agent stores and other ways, the result is that the online and offline prices are different, and the store pricing is not transparent, which seriously affects the user's purchase experience.
The new retail method of Hello Electric Vehicle is to select sites through big data analysis, and access traffic for stores through access to Alipay and Hello APP, as well as Hello Electric Vehicle Community and WeChat Spike Group. Through the digital operation platform, it helps stores to more accurately understand the user portraits around the store and improve the traffic conversion efficiency of the store.
According to reports, Hello Electric Vehicle has established intelligent electric vehicle production bases in Wuxi and Tianjin respectively, with a planned annual production capacity of more than 3 million vehicles, and the Tianjin factory will be put into production at the end of this month. At present, Hello Electric Vehicle has been able to realize the independent control of all core components supply chain, can fully guarantee the supply of products, and has a full process control from process drawings, mold development, to inspection and inspection tools. The electric vehicles produced through the Halo Electric Vehicle Intelligent Factory can be traced throughout the process, and each part can be traced back to where it comes from.
In order to solve the pain points of maintenance, Hello has also created a national joint warranty service model for electric vehicles in the industry, separating sales and after-sales service, launching a one-click warranty platform, establishing a service monitoring and remediation system, and achieving service standardization and national price unification.
The goal of the intelligentization of Hello electric vehicles is to solve the pain points of traditional electric consumption while leading the evolution of the electric industry from a single ride to a mobile and content service platform with super connectivity. Li Kaichai, CEO of Hello Travel, said that in 2022, Haro will continue to polish two-wheeled electric vehicle products around the direction of "smart, fashionable and quality". Through independent research and development and independent production, it will bring innovation to the electric vehicle industry and bring a steady stream of good products and services to the majority of users.
This article is the original work of Qianjiang Evening News, without permission, it is forbidden to reprint, copy, excerpt, rewrite and carry out network dissemination of all works of copyright use, otherwise this newspaper will follow judicial channels to pursue the legal responsibility of the infringer.