Sure enough, until the last day of 2021, you'll never guess what "surprises" there will be. No, another big melon detonated the entertainment circle, and "live broadcast sister" Wei Ya was fined 1.341 billion yuan!
Wei Ya has always been a representative of positive energy in the hearts of fans, and many people have given her a stand in her live broadcast room, and this contrast has to surprise netizens. Then there is how can a streamer with goods earn so much money?
The amount of these taxes alone is also impossible for an ordinary person to earn in several lifetimes. In the past two years, celebrity Internet celebrities have been particularly popular with goods, and Via has sucked up nearly 10 million fans in just two years. At that time, a live broadcast set a world record, 117 million people watched at the same time; elected a member of the All-China Youth Federation; and even threatened to sell rockets... Can't help but wonder how this woman did it?
However, it seems a bit ironic now, making so much money and evading taxes, and finally the reputation fell, and it may even be banned.
From the "live broadcast sister" of Wei Ya, to the decline in word of mouth, how did the 36-year-old Wei Ya get to this step?
This time, let's talk about Via!
One
In 1985, Wei Ya was born in an ordinary family in Anhui Province, her original name was Huang Wei, and Wei Ya was her stage name after she became famous. Her parents left the county to work in the big city in order to earn money, and she always lived with her grandmother when she was a child. Grandma needs to raise four children, life is particularly difficult, and she makes a living by setting up a fruit stall on the side of the road.
Without her parents, Via was very sensible, and after school she would run to her grandmother's stall to help sell fruit, and this kind of day lasted for a long time. In 2001, her beloved grandmother died of illness, and she had just had the ability to be filial to her grandmother but never had the chance again. At the age of 16, she experienced the pain of living without money and decided to go to the big city.
She first thought that the only relative who mixed well was the third uncle in Beijing, so she went directly to Beijing to look for opportunities. Her father suggested that she live in the third uncle's house, first figure out what she wanted to do, and then decide to do it.
Seeing the girls in Beijing dressing so fashionably, she saw business opportunities. So Wei Ya wanted to run to the Laotianle Clothing Market in Beijing to wholesale some clothes to sell, but the funds on hand were tight, and the wholesale was started with dozens of pieces.
Finding a job became a top priority for funding, and while she was looking at the fashionable clothes in the wholesale market, a lady boss looked at Via's youthful and beautiful body and wanted to recruit her as a salesman. Then he said to Via, "Is the girl here looking for a job?" Via readily agreed.
The environment in the greenhouse of the LaoTianle Clothing Wholesale Market is very poor, not windproof in winter, and very hot in the tin in summer. But none of this was a problem for her, and the worst part was that the competition here was fierce, and the salary would be low without sales performance. After a fierce fight in the wholesale market, Via knew that sales without characteristics would only perform mediocrely, and she tried her best to learn the routines of those gold medal sales. There she learned her own set of sales techniques, and she was able to deal with the questions of customers.
In 2003, after two years in Beijing, her job had stabilized. Once he met Dong Haifeng while playing at the skating rink, he fell in love at first sight when he saw Wei Ya, when Dong Haifeng was in college.
His persistent pursuit touched Via, and the two became boyfriend and girlfriend. With a little money, Via quit her job to open a clothing store. The two rented a small bungalow of less than ten square meters, calculating how to spend money.
With two years of experience as a saleswoman, Via took all her money out to open a clothing store of a few square meters in a small alley in Beijing.
Dong Haifeng also exerted his professional knowledge, going to the discount area to enter the big-name foreign trade tail list, strictly controlling the quality and being responsible for the selection. Via put them on dummy models for sale, and some of the more expensive ones were worn on herself as models.
In the first month, I earned thousands of dollars, and I earned all the money and rent back. After tasting the sweetness, she immediately rented a bigger façade and earned 100,000 yuan in just three months. This gives them great encouragement, maybe this is the time and place.
Two
In 2005, the beautiful and sweet-looking Via was very envious of the life of stars, so she turned her attention to the star market.
The "Super Idol" show can be participated in as long as a registration fee is given, and after half a year of training, Via participated in the show. Unexpectedly, this singing won the championship, Universal Records directly found her to sign, and Via also officially debuted. After she signed the company, Dong Haifeng became his agent.
Wei Ya also cooperated with many big stars at that time, such as Jay Chou, Jackie Chan, Lin Junjie and so on. But she feels that when an artist needs to run a business performance, but also to be deducted a lot of money by the company, and most importantly, she may encounter unspoken rules.
Once, via received a phone call from the director late at night, and the director said, "Come to my hotel tonight and show off your performance and get a chance to be famous." ”
Via felt frightened after hearing the director's words, and she understood that this kind of thing is common in the entertainment industry. She did not want to make herself popular through this way, so she finally chose to leave the entertainment industry, and after leaving, they started a clothing business.
In 2008, when the Beijing Olympics opened, many physical stores could not be opened, and they opened stores in Xi'an. Business there is still surprisingly good, even surpassing Beijing.
Branches have opened one by one, and at most there are more than a dozen branches in Xi'an, and the daily flow is hundreds of thousands. After earning a large amount of money, Dong Haifeng smelled the business opportunities in the market and used a large part of the money earned to invest in real estate. Real estate has doubled their funds several times at once, making a lot of money. Wei Ya thought that she had reached the peak of her life, and she didn't have to worry about it in this life, but in fact, this was her beginning.
Wei Ya, who is a hand-throwing treasurer, sees that the turnover in the store seems to be declining, so she takes a few days to observe consumers in the store. She saw a young woman in the store with her mobile phone to shoot left and right, and when she looked closer, she realized that the woman was searching for the same clothes on the Internet and comparing prices.
Via had realized at this time that the development of e-commerce had threatened physical stores, and the reason for the declining turnover may be here. Knowing why, Via made a bold decision.
She told her boyfriend Dong Haifeng about the suggestion, and he was also very supportive of the idea. So they closed all their physical stores in Xi'an and opened an online store. That year, they turned their old nest to Guangzhou, which has great potential for e-commerce development.
Who knows, this time fate did not take care of them. Wei Ya and Dong Haifeng did not know much about the e-commerce industry, but they just smashed the money they earned in those years and formed a small company with a team of thirty people. It was rushed to operate, but after waiting for several months, there were still not many orders.
These people have to pay wages, so that they are very anxious, this situation lasted for a year, Dong Haifeng was also shaken at this time, and then he will have to sell his house. Looking at the arrival of another double eleven, the turnover of that day exceeded one million.
Wei Ya believes that there is no mistake in the road of e-commerce, but her own method is wrong. After unremitting efforts, finally in 2014, the double eleven of One of Via's coats exploded, and the order was more than 10 million. But fate was like a joke with her, because there were too many orders, the foundry did not produce for two months.
The worst case was that there was also a problem with the quality of the clothes, and customers returned and complained, so that not only did they not make money, but also lost nearly 6 million. They really sold their houses to pay off their debts, and their boyfriends often quarreled with her, and their relatives and friends hid from her.
In the face of various pressures, Via chose to continue to persevere, this time only because of the factory and her own prediction errors. In 2015 Double Eleven, the turnover of Via's shop Double Eleven exceeded 10 million, at which time Via was on the right track.
In the following years, the development of logistics has become faster and faster, from the original one-week delivery to delivery within three days, and the e-commerce industry has also developed rapidly.
Three
In 2016, Taobao Live was launched, and the platform contacted these big stores to take the lead in participating in Taobao Live. The Taobao live broadcast at the beginning could not bring goods, and many stores directly gave up when they saw that they could not bring direct benefits. But Via's appearance and eloquence attracted a large wave of fans, she felt that even if she could not bring goods, she could bring herself stable customers, until she later opened the function of carrying goods, she completely became popular.
She seized the opportunity and dividend of live streaming, and the rules were more slippery than those of the big brand flagship stores. With the foundation of fans some time ago, when she brought goods live, it produced a fission effect. She grasped the psychology of the fans, playing the emotional card with one hand and driving down the price with the other.
Such anchors give fans a sense of belonging, making them feel that Via is working for their welfare. Selling something cheaper than other places, and it is genuine, isn't it every day over Double Eleven?
In 2017, Dong Haifeng established a cultural media company, and once again transformed all of them into live streaming with goods. Their company has set a new record for live streaming month by month, and this year, Via has garnered 1.7 million fans and a live broadcast turnover of more than 70 million. Everyone should know why she can make so much money!
As the saying goes, "Pigs can fly when they stand on the wind outlet." ”
Paying taxes is the obligation of taxpayers, but she has tried to evade taxes and evade taxes, escaping nearly 700 million in two years, and I am afraid that even the popular A-list stars will have to look up to them.
From the "live broadcast of a sister" to today's "thirteen billion", I don't know if Wei Ya will be blocked by the whole network this time, at present, Wei Ya has apologized for this matter and said that she fully accepts the punishment imposed on her by the relevant departments.
Why should I know this in the first place, the efforts of that year can only be said to be ruined, not worth regretting!