Not long ago, ELLE released this set of "Stunning Oriental, Oriental Absolutely Beautiful" blockbuster beauty hot search, 33 stars and 8 kinds of traditional Chinese hues integrated, beautiful oriental beauty jumped in the camera.
The photographer who shot this set of blockbusters was Zhang Jiacheng, the photographer who won the 2021 ELLE Fashion Award this year. He has a distinct personal style, using the language of the lens to give the retro oriental aesthetic a feeling of renewal. For example, this blockbuster of Pei Bei, which blends with the color of Luo Zi dai, contrasts the elegance of women with classical beauty, and has a charm.
Just recently, Zhang Jiacheng once again cooperated with Pei Bei, who has just become the spokesperson of the INSUN brand, and filmed the brand's 2022 spring/summer series of blockbusters. The same is the combination of color and oriental beauty, showing a different modern style under the lens.
As a leading supermodel in the new era, Pei Bei has many shining moments in her life. Since being discovered as the opening model by John Galliano of Dior in 2008, Pei Bei has shined on the international stage, making Westerners like her clean and transparent image of Oriental women, and major brands have sought Emma Pei to walk the catwalk and endorse, and the limelight is in full swing.
For work, Pei Bei never slackens off, but for the career path, Pei Bei also makes a choice at a critical moment and has no regrets. After meeting Wang Zhu Xiaoyin at work, who was also a model, Pei Bei made a different choice with the national models who went out at the same time - to return to China for development and return to the family.
At that time, many people did not understand Pei Bei's decision, and most people thought that it was rare to have very outstanding achievements on the international stage, and at this point in time, they chose to return to China to develop and narrowed their career paths. However, living a wonderful life means that you must achieve achievements by the standards of others? As an independent woman, she can also choose to both career and family shine. Pei Bei wants a family, does not want to drift abroad, and can continue to do what she wants to do when she returns to China. To truly grasp the initiative in life is not to linger on the thoughts of others, but to follow the heart, simple and pure, and persist to the end.
This is why INSUN and Pei Bei choose each other. INSUN adheres to the same philosophy of simple life, never chases fashion trends in design, and has always drawn inspiration from the environment and humanities of the metropolis, integrating modern design lines and structures into fashion. This coincides with Pei Bei's original intention of insisting on returning to China for development in the context of the popular development of foreign countries at that time.
INSUN's fashion is designed for working women, while at the same time being comfortable and practical, so that women can enjoy the charm of a modern wardrobe at work and at home. The clean cut and silhouette show the decisive attitude of urban women in the workplace, and the exquisite craftsmanship and high-end quality ensure that women are comfortable in any occasion.
This attitude runs through INSUN and is also manifested in Pei Bei's daily life.
We can often see that in the colorful fashion event scene, Pei Bei came to show her children. In the crowd wearing Chinese costumes and jewelry around her, Pei Bei's simple and pure temperament is just like the girl who walked on the Dior runway that year, has an undistracted love for the fashion industry, and also has her own true and spontaneous attitude towards life. She is like INSUN's color aesthetic, simple on the outside and plump on the inside.
INSUN has a unique aesthetic concept for the use of color. Black and white gray is an important DNA of the brand, and combines the classic colors of industrial, earth and neutral colors to portray the external image of women in contemporary urban backgrounds. Women who wear INSUN give a sense of determination, independence and aura.
At the same time, the brand will also use bright colors and natural colors to show the inner self of urban women, who have ideas, personalities, inclusiveness, and insist on themselves. This two-sided quality of unity is demonstrated by INSUN with a philosophy of color.
In an interview, Pei Bei talked about her own dress code: simple, personalized daily styles, they can be matched with each other, different arrangements and combinations every day, to create surprises for themselves. INSUN's wardrobe fits right into that. While watching the INSUN Spring/Summer 2022 release show, Pei Bei was fascinated by the theme of "women writers all the time". The source of inspiration, the female writer Virginia Woolf, was also a feminist advocate. Such a character spirit resonates with Pei Bei's insistence on grasping the initiative in life and blooming with the concept of a radiant life.
The series was inspired by the female writer Virginia Woolf, who specializes in constructing female subjects from linguistics, psychology and other fields. In an era when the status of men and women was extremely unequal, Woolf strongly advocated women to achieve economic independence and not to be attached to anyone.
She has her own unique views on literature and styling, and she has written for fashion magazines, and she has her own iconic styling combination - long coats to match floral retro style long skirts, which have been affectionately called "Woolf style" by fashion critics.
This can be seen in INSUN's Spring/Summer 2022 collection, where floral dresses show women's elegance and tenderness, while the matching coats create a free-spirited image of women.
Woolf also encouraged women to have a sense of self-subjecthood and to become their true selves.
This coincides with INSUN's design philosophy, which has always appeared in the brand's works to design minimalist, maintain a sense of independence of the neat cut and silhouette, blending modern design lines and structures, for women living in urban environments to create a stylish and feminine wardrobe.