On December 8, 2021, INSUN officially announced that supermodel Pei Bei has become the brand spokesperson and released a new visual blockbuster. INSUN's Spring/Summer 2022 collection interprets the modern style of the Metropolis with the ultimate simplicity of black and white imagery and a vivid color language.
As one of the most iconic oriental faces on the international catwalk, Pei Bei's flexible and pure characteristics and undistracted love for fashion careers fit perfectly with the simple life philosophy of INSUN women. Pei Bei's life experiences are rich and low-key. She has interpreted many classic fashion moments and become a new era supermodel leader who is loved by the fashion industry. Faced with different stages of life, Pei Bei calmly turned around and acted spontaneously. At the flash of her career, she chose to return to China, and then turned her focus to her family, and the initiative in life was always in her own hands. Pei Bei said, "Simplicity for me is to follow the heart and focus on making my own choices. I want to live my life as I like in a natural way. ”
In the brand philosophy of simplicity and complexity, INSUN integrates the lines and structures of modern design to portray an independent and determined female figure. Using a minimalist, modern fashion style as a guide, explore the connection between lifestyle and dress. INSUN believes that the simple and delicate dress is self-contained and enough to reflect the personality of the character. Pei Bei's "simplicity on the outside, abundance in the heart" attitude of life complements the brand spirit of INSUN Ensheng.
This time, INSUN's Spring/Summer 2022 collection features female critic Fran Lebowitz as the inspiration for the concept of "Uniform dressing" to get rid of stereotypes. In the visual blockbuster hand in hand with photographer Zhang Jiacheng, the freshness represented by green, the sense of age precipitated by brown and the sense of purity of white refraction are combined to pay tribute to those women who are free and fearless, full of thoughts, immersed in their own fields and not easily defined. "Do not blindly follow the aesthetics of others, accept their own all, in order to calmly and confidently, derive unlimited possibilities." Just like pei bei's representative of the insun feminine strength, clear and clear but loud.