Recently, according to Taiwan media reports, Wang Lihong ended the divorce storm with his ex-wife Li Lianglei, not only to compensate his ex-wife for a mansion worth hundreds of millions of dollars and to bear all the costs of growing up for his children. And because of the collapse of his own image and the criticism of the official media, he lost 5 endorsements in a week, of which he endorsed a brand and terminated the cooperation after only 30 hours.
It is reported that he had 4 car advertisements in the inland, and according to the salary of the advertising endorsement and the value of Wang Lihong at that time, each advertisement had a value of about 30 million Taiwan dollars (more than 6 million yuan). If Wang Lihong signed a 10 times compensation contract with the advertiser, the compensation for just one advertisement would reach NT$300 million (more than 60 million yuan), which is a huge amount.
For celebrities to endorse the brand, the contract signed by the two parties has specific terms for the star's own image, once the star has an image damage or violates the legal treaty, although the two parties can agree, but the advertiser can be higher than the endorsement remuneration, and even 10 times the compensation.
It is worth noting that Wang Lihong's endorsement of a brand car was terminated after only 29 hours, and was jokingly called "the spokesperson of the day throw" by netizens. Wang Lihong also participated in the live broadcast of the brand activity in the evening, and as a result, the brand urgently terminated the cooperation at 1 o'clock in the morning, and the speed of termination was particularly fast, presumably Wang Lihong himself did not react.
After Wang Lihong was terminated by a certain brand Qianjin Zongfuli 3 years ago, it also caused dissatisfaction among many netizens. Zong Fuli bluntly said that "she does not like Wang Lihong, and he is old, the audience will also have aesthetic fatigue", she wants to innovate the brand image and change the status quo. Now it seems that Zong Fuli's move is very prescient.
A jewelry brand that began to cooperate in 19 years also issued a statement after the outbreak of the Wang Lihong incident that the contract had expired and would not cooperate again. The continuous termination of multiple brands made Wang Lihong "suffer heavy losses", but then there were notices of cancellation of cooperation at various evening parties and festivals, which caught Wang Lihong off guard.
Today's Wang Lihong, without saying a word of endorsement, may also face huge compensation. As a star, you should still regulate your own behavior and be responsible for your own image and the brand you endorse.