The old brand has doubled to "do things"!
Just on December 18, China's century-old Ma Li Painting Materials official announced its virtual spokesperson - an original two-dimensional image named "Ma Xiaoli", a beautiful girl who is always 16 years old
His hobbies are painting, extracting the elements of "horses" from the brand and creating the anthropomorphic image of horses as a whole.
Silver-white hairy ears and ponytail retain the characteristics of horses, while at the same time having a girlish feel. The painter's hat is covered with a brush, and the paint-stained sleeves, buckets, etc. are all integrated with the elements of the painting, and the logo and brand logo are also worn on the chest...
As a painting brand boss, Marley can be said to have broken through the dimensional wall this time!
Marley's story inspired a generation.
In May 1919, Mr. Zhang Yuguang joined forces with nine other painters, educators, entrepreneurs and other people from all walks of life to start a business. In order to show their concerted efforts, the ten founding founders first chose a ten-stroke "horse" character, taking the meaning of "horse to success"; then chose a "profit" word, hoping that the pigment factory could "benefit the country and the people".
The earliest predecessor of Shanghai Mali Painting Materials Co., Ltd. - Mali Craft Factory was born. The painting pigments with the circular double horse head pattern began the entrepreneurial process of innovation and forge ahead.
In my art class as a student, a box of black and white gouache paints with rosette motifs was almost standard. The "Marley" brand painting material marked by the unique "double horse head" may be the memory of many people's artistic enlightenment
Chen Yifei, a famous Chinese painter, once said a sentence: The history of Ma Li is also the history of the development of our Chinese painters, and they are grown together and at the same time. China's first watercolor pigment, the first oil paint, the first crayon, the first hose Chinese painting pigment, the first acrylic pigment... "Marley" has created many "firsts" in history. In the 21st century, Marley's painting material products have now covered major paintings.
Speaking of crossover, this is not Marley's first attempt.
In recent years, Ma Li has carried out cross-border cooperation with well-known brands in many fields and industries, such as makeup, clothing, food, toys, etc.
Nowadays, Ma Li has set his sights on the two-dimensional field and released the virtual spokesperson "Ma Xiaoli", it is not difficult to see that this century-old brand attaches importance to and expects young people. Marley will focus on Station B, known as the "base camp of the second dimension", attract the "house culture" crowd that calls itself the "old second dimension", and begin the journey of breaking the circle of painting materials.
Overall, this design is undoubtedly successful, the image of "Ma Xiaoli" seems to be the two-dimensionalization of the double horse head pattern, regardless of the design, clothing, color matching, details and other aspects are remarkable, this image has a good chance to become a new password of the original IP.
It is reported that after the official announcement of the B station and the offline synchronization, the follow-up Ma Li will carry out the "Master Class" series of videos with "Ma Xiaoli" as the lecturer at the B station, in a more down-to-earth way, spread professional knowledge, and will also launch more derivatives around this IP later.
As a century-old national brand, dare to cross borders, go out of the circle, and even break through the dimensional wall, with a new image, a new way to transmit values, worthy of people's praise, but also let people look forward to more surprises and possibilities in the future
What do you think about the old -- "hand-in-hand" quadratic element?
Thoughtful Yang Tingting
Source: Thoughtful Shanghai