When virtual production is fully integrated into the short drama industry, the Chinese video track may usher in an "industrial revolution".
On the big wedding night, the groom was poisoned?
Xingshi asked, the princess's love enemy actually hanged herself?
When the destined heroine holds the star palace disk that can turn back time, reverses the fate and breaks the situation hand in hand, but inadvertently uncovers a bigger conspiracy...
Mango TV's "Back to the Day of the Big Wedding", a small short drama of 10 minutes × 8 episodes, actually integrates the most popular elements of the moment, such as sweet pet, crossing, hot blood, infinite flow, suspense detective, etc., to stimulate the audience's motivation to chase the drama.
The production method of using virtual scenes and using real-time tracking systems and real-time rendering technology on the spot almost the whole process realizes "what you see is what you get".
The final composite picture is based on ensuring the quality of the completion as much as possible, the cost is greatest reduced and the construction period is controlled, which is the first time that the virtual scene production is integrated into the short drama industry.
Will the 8-episode experiment become a "steam engine" that stimulates the reform, innovation and progress of the entire industry?
The beloved mountains and seas, mountains and seas can be leveled.
Short dramas have always been known for their fast pace and strong reversals, but Mango TV's short drama "Back to the Day of the Big Wedding" still surprised the audience.
In the 1st minute, the life of the female protagonist Hengtian (played by Ke Ying) was unveiled, the 3rd minute met with the male protagonist Lin Xian (played by Zhang Rui), and the famous scene of the high-sweet kiss scene was immediately staged in the 5th minute, and the high-value "sweet and salty CP" was densely sugared, and the audience was accurately sniping the heart of the fist and punching sugar.
The double strong setting of "Mysterious Beauty × Heroic General", pouring over as before, a glance of ten thousand years.
But the plot is far more than just sweet pets. On the day of the big wedding, the male protagonist who was about to start a happy life was poisoned in front of the female protagonist with a glass of wine, poisoned wine, assassins, and a game of killing, who was going to harm him?
The female protagonist's family heirloom treasure Star Palace Disk can turn back time and become the only possibility to break the game.
When the female protagonist returned to the day of the big wedding with her memories again and again, she and the male protagonist stripped away the cocoon together, successively solved the "wedding banquet poisoning and wine case" and "the princess was self-doubting", and finally forced the people behind the plot to appear.
But the villain seems to be more than just the villain, why does the star disk have the ability to travel through time and space? When it all goes back to 2000, all the stories have new annotations.
The male and female protagonists work together to solve the mystery and detective, the logic is interlocked, and the setting of rebirth, crossing and infinite flow has greatly increased the cool literary attributes of this drama, super fast pace, super imagination, and firmly attracts the attention of the audience.
8 episodes of short drama, although small in size, complete in all its organs, can be called a boutique.
Mango TV's "Da Mang Plan" short drama track has been laid out for more than two years, and the main track is two types of custom dramas and sub-account dramas, covering ancient puppets, campuses, cities, workplaces, suspense, fantasy, reality and other fields, and has formed a complete "IP development - production - sales" industrial chain.
However, unlike other Da Mang short dramas, "Back to the Day of the Big Wedding" for the first time tried to use virtual scene production throughout the whole process, and the actors' performances in the studio were synthesized into various scenes in the later stage through a real-time tracking system and real-time rendering technology, minimizing costs and shortening the construction period.
In the history of the short drama industry, this is almost a milestone progress.
It may be that up to now, the current virtual scene technology can not achieve the realism of real-life shooting, slightly affecting the quality of the final product.
However, from the perspective of the cost of setting, the art department may need to spend the entire cost of several short drama projects to produce a scene. If you change to a virtual scene, you can completely realize "one-click reloading" and realize unlimited scene conversion at the lowest cost.
From the perspective of time cost, virtual production shooting also greatly saves the crew transition time. Without hours of transitions, waiting, and preparation, the computer switches to the next scene in real time, improving shooting efficiency several times.
On this basis, "Back to the Day of the Big Wedding" can realize the "luxury performance" of many subversive scenes such as ancient gardens, court inner courtyards, deep caves, and science fiction laboratories.
When the cost of setting is no longer a constraint, the script idea can naturally be infinitely enlarged, and more story creation is on the way.
Innovative production and enhanced storytelling, "Back to the Big Wedding Day" offers an advanced possibility for the short drama industry.
The short drama industry, which has successively gone through the barbaric growth of 2019, the first year of the name in 2020, and the full-line blossoming of 2021, has attracted the attention of creators of long and short videos.
Entering 2022, the cold winter of film and television is difficult, and all platforms are trying their best to shrink costs, open source and reduce expenditure, and want to take the lead in playing word-of-mouth, traffic, and label benchmarks in the video track, and upgrading production methods has become a common proposition for the entire industry.
"Readers who watched online IP in those years now go to watch short dramas."
2021 is the year of "open source", based on the common attributes of the short drama track and the ip of the network text, the major long and short video platforms have shot out, snatching the IP cooperation rights of xiaoxiang academy, Yunqi college, Jinjiang, Feilu and other online platforms at high prices, and investing a lot in the production of short dramas.
The innovative virtual scene production of "Back to the Big Wedding Day" may provide a feasible path for the "throttling" in 2022 and become an "industrial revolution" that accelerates the butterfly change of the short drama industry.
As a "bubble noodle fan", the short drama not only absorbs the characteristics of low cost of short video time consumption and strong entertainment, but also takes into account the advantages of long videos in terms of plot, comprehensive advantages of length and shortness, and does not need to bear the audience's "natural high requirements" for long video tracks.
If the virtual scene production method is promoted to more short drama projects, the whole industry can greatly save the setting and time costs, tilt more costs to the script story creation, and create more good stories.
Of course, virtual scene production + no physical performance, for the script, storyboard, art picture, actor performance and other crew creation parts of the requirements are higher, the main creator must coordinate all the position scheduling in advance, in order to reduce the probability of on-site error as much as possible.
The short drama track IP is open source, the production is throttling, and the paid audience is complete, and the pressure has come to the creator's side.
"Back to the Big Wedding Day" adopted virtual scene production technology for the first time in the field of short drama, and although there is still room for improvement at present, this bold and tentative attitude is worth encouraging.
This directly or indirectly affects more short drama creators, striving to improve quality and innovation, and upgrading the overall production level of the short drama track.
I believe that under this positive drive, on the one hand, we will consolidate the advantages of the fast-paced, strong reversal and story priority of the short drama track, on the other hand, rely on the more cost-effective virtual scene technology to upgrade the production standards and grasp the industry positioning suitable for themselves.
Nowadays, long and short videos have transitioned from fierce competition to a new stage of industry co-prosperity, and short dramas have emerged as a chinese video track, and the creators concerned are learning and moving forward in exploration. I look forward to more creators joining in and working together to carve out the film and television industry.