"Daoxiang Village" and "Apricot Blossom Village" are silly and unclear? After reading this article, you will understand

August is coming to an end, and the Mid-Autumn Festival is coming. Chatting with friends about what mooncakes to buy this year, it turned out that his "Daoxiang Village" and "Apricot Blossom Village" were silly and unclear, and today Xiaobian will talk about how this "Daoxiang Village" and "Apricot Blossom Village" came from.

"Asking where the restaurant is, the shepherd boy pointed to the apricot blossom village." Du Mu's poem is a household name, and to this day, Xinghua Village is famous for "wine" and is a wine brand. And "Daoxiang Village" sounds fragrant and romantic, with unique Jiangnan characteristics, and is an authentic "pastry" brand. So how did "Daoxiang Village" come about?

The "Daoxiangcun" brand was founded in Suzhou during the Qianlong period, and there are many theories about the origin of the brand name. One of the most widely circulated sayings is that the "Daoxiangcun" is taken from Cao Xueqin's literary masterpiece "Dream of the Red Chamber".

Wu Xizha, the first chairman of the trade union of Daoxiang Village in Suzhou, was an apprentice in Daoxiang Village in 1940, and he introduced this statement in the article "Tea Candy in Daoxiang Village", saying: "The shop sign of Daoxiang Village, according to the past legend in the store, the owner Wang Qiugen, the ancestors liked to see "Dream of the Red Chamber", and later received inspiration from "Dream of the Red Chamber", and thought that the raw materials for tea cakes are rice and wheat, so they decided to name it 'Daoxiang Village'. ”

Although it is not known when and who the name of "Daoxiangcun" was, the term "Daoxiangcun" does have a lot of origins with Suzhou. Suzhou is the hometown of fish and rice, rice production has a long history, in the long-term production and living practice, the local people have a lot of experience in the consumption of rice, developed a lot of famous products, but also formed poetry, folk songs, agricultural proverbs, diet and other rich connotations, diverse forms, far-reaching influence of rice culture and food culture.

The Tang poet Bai Juyi once wrote a poem in Suzhou: "Jiangnan has not shaken in September, and the willow is green and fragrant." Gusutai is graceful, and the landscape of Taihu Lake contains clear light. ”

In short, the name of "Daoxiang Village" is inseparable from Suzhou's long farming tradition, economic ecology and humanistic connotation, full of poetry, and is still loved by consumers.