The 2021 "Sohu Fashion Festival Enterprising Night" will open on December 22. As a bellwether in the Chinese fashion industry, the various honors at the festival and their final attribution are a major focus of public attention. The 2021 "Sohu Fashion Festival Enterprising Night" in its tenth year has retained some classic honors and added new awards such as "Short Video Creator of the Year".
Another important partner of this event is SAIC Audi, which inherits the enterprising spirit and is ahead of the times. SAIC Audi will act as a joint co-creation partner to open the fashion festival "Enterprising Night" with Sohu.
Since its birth in 2012, the "Sohu Fashion Festival" has awarded nearly 70 honors, and about 190 stars have been "listed". From 14 honors in 2012, to 22 in 2020, and then to more than 20 honors this year, the number of which can still be divided into five categories: fashion stars, film and television stars, film and television comprehensive works, fashion brands and trendsters. Its honor setting has always followed the trend and constantly changed, not only to respect and respect the people who continue to create and move forward in the tide of fashion and the times, but also to engrave and witness the trend changes and fruitful results in the fashion field.
The fashion category inherits the classics
New accolades have been added to the field of new media
The "Sohu Fashion Festival" aims to sort out the "best promoters" of all links in the fashion industry chain, and the new honors added every year mean the current trend.
In the fashion category, in addition to the classic honors of "Super Male Model of the Year", "Super Female Model of the Year", "Fashion Designer of the Year" and so on, the "Fashion Stylist of the Year", which has been absent for five years, announced its return this year in order to awaken people's attention to film and television drama modeling again. Previously, Zhang Shuai, who won the "Stylist of the Year" for two consecutive terms, single-handedly achieved Huang Xiaoming's fashion transformation. As One of China's top ten stylists, Zhang Shuai has 300,000 fans on social platforms in 2013, and with his unique style of works that are open and changeable, he not only helps many stars to successfully transform, but also is embraced by Zhang Ziyi, Chen Kaige and other talented designers, but also takes off the halo and re-embarks on the journey of fashion designers with the positioning of "new designers" with old faces. It can be said that stylists are a group of people who create and display fashion, and they are the most important behind-the-scenes creators of fashion, who shuttle through different backstages to create eye-catching and wonderful works, subtly influencing the trend of fashion trends.
In the field of new media, this year's "Sohu Fashion Festival" will launch the "Annual Short Video Creator" to call on more content creators to release fashion inspiration, create colorful and high-quality content anytime and anywhere, and show the multi-dimensional aspects of fashion, life and the times from different perspectives.
Looking back at the development process of new media, the production and dissemination of content has undergone major changes in 2014, from information dissemination to show live broadcast to e-commerce with goods, from graphic self-media to video self-media to live broadcast self-media, "Sohu Fashion Festival" closely follows the times, and has launched "Annual Fashion Self-media Person", "Annual Self-media Producer", "Annual Hottest Anchor", "Annual Vlog Blogger", "Annual Commercial Value Anchor" and other honors, presenting the development trend of new media.
Find the breakthrough star artist of the year
Establish new coordinates for film and television synthesis
"Sohu Fashion Festival" has always focused on popular and in-depth film and television works and film and television stars, and in the past ten years, it has established a highly credible "Annual National Drama" judging standard, which is artistic, original, social and inspiring. Therefore, "Annual Chinese Opera Male Star" and "Annual Chinese Opera Female Star" are extremely important honors that continue to be inherited in the annual festival.
This year, the festival added "Breakthrough Male Star of the Year" and "Breakthrough Female Star of the Year" to find artists who dare to jump out of their comfort zone and make innovative breakthroughs in new fields. These two honors will be in stark contrast to the "National Opera Star of the Year", one is a mature and stable outstanding practitioner, and the other is an innovator who is waiting to be refined into gold, echoing each other.
In addition to the film and television field, the "Sohu Fashion Festival" will also look at the entire variety industry. The winner of the 2019 "Annual Network Variety Show" "Summer of the Band" set off a band boom and brought hundreds of millions of viewers back to the most vigorous and brilliant 1990s of Chinese bands overnight. "Sister Riding the Wind and Waves" won the 2020 "Annual Network Variety Show".
This year, the "Annual Network Variety Show" opened in 2018 was renamed "Annual Variety Show", which oversees TV variety shows and network variety shows, focusing on the direction of "public welfare, culture, originality" and the principle of "small cost, big feelings, positive energy", no longer limited to broadcast platforms and forms, in order to seek new breakthroughs for the development of the industry between content and social resonance points. At the same time, the setting of "Annual Variety Star" will focus more attention on individuals with a unique sense of variety.
Broaden the definition of fashion
Who can represent "sharpness" and "fashion"?
The "Sohu Fashion Festival" welcomes young creators and builds new forces in the fashion circle. This year's addition of "Sharp Person of the Year" and "Fashion Person of the Year" aims to further broaden the definition of "fashion". Among them, "Ruiyi" represents the excellent strength, enterprising spirit and resolute and single-minded will of public figures in the fashion entertainment industry; "fashion" represents the status and popularity of fashion. This year, who is the spokesperson of "sharp intentions" and "fashion", suspense will be revealed at the scene of the grand ceremony.
It is worth mentioning that the "Sohu Fashion Festival" has been held for the tenth time, and the organizing committee will set up a "Ten Years Special Award" this year to pay tribute to the enterprising people who walk with Sohu and witness the grand ceremony from 0 to 1. They are people who constantly create inspiration and persist in moving forward in the tide of fashion and the times, and this enterprising is worthy of being seen and respected.
Honor is changing the original intention unchanged
Continuous witnessing, documenting, disseminating
The external "change" is for the inner "unchanging". In the past ten years, the "Sohu Fashion Festival" has adhered to the change and unchanged in the trend of the times - what has changed is the honor, the development trend of Chinese fashion; what has not changed is the original intention, which is the reporting value and responsibility of Sohu as a media. The "Sohu Fashion Festival", which began in 2012, is artistic, innovative, epochal and commercial, and its social and economic value is just the perfect integration of "influence economy" and "attention economy".
In addition to making a year-end summary of the entertainment and fashion industries, each "Sohu Fashion Festival" attracts hundreds of media reports with its gorgeous stage design, strong star groups, high-standard evening standards, and trendy fashion concepts.
In the past two years, with the support of Sohu's live video broadcast technology, it has broadcast live to millions of viewers, earning people's attention. Strong influence and attention naturally bring huge social, artistic and commercial benefits to all parties participating in the festival, and maximize the social benefits.
It can be said that the "Sohu Fashion Festival" has successfully integrated the fashion circle, the performing arts industry, the drama creation team, commercial brands and new media, promoted the exchange and growth of film and television talents, and transformed into active creativity and productivity, circular complementarity, and jointly promoted the healthy development of China's entertainment and fashion industry.
Walk with the enterprising, and advance to the future. On December 22, 2021, the 2021 "Sohu Fashion Festival Enterprising Night" was jointly presented by Sohu and SAIC Audi. Centennial Audi is not only a luxury car brand, but also represents the precipitation of a period of history and the continuation of a spirit. SAIC Audi with the development of the times continue to iterate technology and concepts, to create more cutting-edge products, to provide better service, but always unchanged is the people-oriented concept, is the spirit of continuous progress and pioneering, Sohu and SAIC Audi because of the enterprising spirit and gather, resonance and pity, fashion as the guide, for the innovation and development of various industries strong empowerment, look forward to spending this night full of ritual with you.
2021 Sohu Fashion Festival Nomination Awards:
1. Fashion Designer of the Year
2. Super Male Model of the Year
3. Super Female Model of the Year
4. Fashion Stylist of the Year
5. Fashion Influence Actress of the Year
6. Fashion Influence Male Star of the Year
7. Annual national tide fashion brand
8. Annual international fashion brand
9. Short video creator of the year
10. Breakthrough female star of the year
11. Annual breakthrough male star
12. Musician of the Year
13. Annual variety show
14. Variety Star of the Year
15. Annual National Drama
16. Female star of chinese opera of the year
17. Male star of the national drama of the year
18. Person of the Year
19. Fashion Person of the Year
20. The most popular group of the year
21. Ten Years Special Awards (Multiple Awards)
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