Text | autocarweekly
#location: 888 Yuyuan Road #
#key word: IQ tax, desire, sanity #
#member: Youyouzi, Tuantuanzi, Feifeizi #
#BGM: "Orange Light Music", "Miluo Audio - Brisk Footsteps", "Else - Ambre", "Noah Cyrus", "Leon Bridges - July (with Leon Bridges)"
Li Shi once complained about a product like this: "(Vibrating the thin belt) can also let you know how stupid you are." ”
This is typical of the IQ tax paid. IQ tax is an Internet buzzword that means that due to the lack of judgment when shopping, the money spent unjustly, that is, the performance of low IQ, is considered to have paid IQ tax.
Iq taxes have always been a big pit that everyone wants to escape but has been difficult to escape. Nowadays, a variety of marketing advertisements, consumption platforms, and types of goods make consumers more and more tempted by consumption and purchase expectations, and many times after buying, they are left helpless, remorseful, and even sad and angry.
Therefore, for the self-perception of "knowing how stupid you are", it seems that it has been breaking through the lower limit and refreshing its own cognition in the matter of consumption. (And probably a lot of times, we don't want to admit the fact that we're stupid, ahhh~)
In this zero-zero total IQ tax, some people have summarized several major laws of "tax collection": children are afraid of stupidity, women are afraid of ugliness, men are afraid of poverty, and old people are afraid of death. Thinking back to my various consumption experiences, this summary really puts the psychology of various groups of people in place. So behind this IQ tax, in fact, it is the merchants who have captured the real pain points of users, covering each age group and social level. So it seems that there is no need to be too sad, not that they are too stupid, but that the merchants are too cunning, and they are pervasive...
However, in addition to its own product function, many commodities also have other psychological and social values, such as vanity satisfaction, social attributes, identity, personal labels, and so on. The essential thing behind this is human nature, and human nature is difficult to change, so it is normal to pay a little IQ tax, born as a human being, who has not slowly "grown up" in paying IQ tax again and again?
(This article represents only personal views, if there is any offense, do not lead to war)
" Next is the #Sisters' Coffee Break Time #Positive Film Broadcast ~ 』
Finally, there is a routine call for topics:
If you have any small talk from ACW's little sisters in the Saturday fixed program #Sisters' Coffee Break#, or have their own good things to share, please leave a message or tell us backstage.
Ask bold questions and don't be shy!