From the former popularity to today's crowd "shouting and beating", the reason for the fall of black Brin to the altar is nothing, one is the early harvest and the other is sad marketing, which completely makes consumers feel nothing about it, and its price has also fallen from 40-50 yuan that just entered the country to 2-4 yuan / jin today. Today, black Brin has been completely reduced to a popular fruit, and the market has no possibility of glory.
In fact, there is a fruit that is following in the footsteps of Black Brin, and it is kiwifruit. As a much-loved fruit, in the past many years, kiwi fruit has been recognized by consumers because of its unique flavor and taste, coupled with more vitamin C ingredients, even if its price sells for more than ten yuan, it still attracts many people to buy.
However, in recent years, the reputation of kiwifruit has gradually collapsed, many netizens said that they are not willing to buy it again, after buying it from the Internet, they found that their hard state, even if they put pears and apples to ripen, but the fruit is still not ripe, what is the matter?
<h1 class="pgc-h-arrow-right" data-track="5" >, from hot to cold</h1>
The origin of kiwifruit is Yichang, Hubei Province, and there are many wild varieties in the local area, but because people did not understand genetic breeding technology in the past, it was difficult to promote kiwifruit. However, in 1904, a New Zealand female teacher brought kiwi seeds to New Zealand, and after arriving in the country, they were bred and cultivated, which made the taste of kiwi fruit more unique, it was also named "kiwi fruit", and quickly exported to many parts of the world, becoming synonymous with high-end fruits.
Subsequently, China also introduced many kiwi varieties from New Zealand, and developed to today, with the increase in production, the price of kiwi fruit has also fallen, thus making it more civilian. In the past, kiwifruit was loved by consumers because of its unique taste and the "king of vitamin C", and fruit farmers also made a lot of money.
However, kiwi fruit is a leap type of fruit, and after the fruit ripens, the respiratory rate increases rapidly and allows the fruit to enter the aging period in the short term. This characteristic also means that it cannot wait for the fruit to be fully ripe for picking, otherwise it will be difficult to transport, and if you want to sell to the whole country, you can only pick it in advance, otherwise it will rot before entering the mall.
As a result, the kiwi fruit on the market is hard and sour to eat, and it can only be tasted after it has become soft. Generally speaking, consumers need to use apples, pears or bananas to ripen when they buy home, and they can generally be eaten in 1-2 days, and the taste at this time is quite OK.
However, in recent years, many people have found that the kiwi fruit purchased from the Internet, even if it is ripened for half a month, the fruit is still relatively hard, and when it is soft, it directly rots, which annoys consumers, and many people are unwilling to spend money to buy it unjustly, and the kiwi market has begun to be deserted.
<h1 class="pgc-h-arrow-right" data-track="19" > second, early harvesting against the law, into "macaque escape"</h1>
Why did kiwifruit become like this? To put it bluntly, everyone picks in advance, and the early harvest time is advanced again. China's kiwi fruit is usually ripe for sale in September and October, and in order to facilitate its transportation, fruit farmers usually pick it in early September and then transport it to various places, so that the Mid-Autumn Festival National Day can also have good sales.
However, after the kiwi fruit was listed in September, its origin price was not too much, and it was only about 1 yuan per kilogram. If it is listed in August, it is obviously different, the purchase price can reach 2 yuan a catty, so that the income of fruit farmers per acre of land will also be doubled, and many people choose to pick in advance because they can't resist such a financial temptation.
If it is picked at the end of August or early September, the value of the kiwi fruit will not be affected too much, and it can be eaten within a few days of returning home. However, if it is picked in July or early August, because the harvest time is too early, the kiwi fruit is not commercial at all, even if it is left for a long time, it will not be ripe, so that consumers regret buying it.
Generally speaking, kiwi fruit in July and September is the sedimentation period of nutrient accumulation and sugar formation, and its taste is greatly reduced when it is picked in advance. In 19 years, CCTV criticized the early harvest of kiwifruit by name, and the reporter secretly visited and found that the market began to trade kiwifruit in July, and the trading volume of a market alone was as high as dozens of tons a day.
Due to the early harvest of kiwifruit, in recent years, people's enthusiasm for its purchase is no longer there, everyone is afraid of stepping on the thunder and dare not buy too much, its sales are reduced at the same time, the purchase price of fruit sellers is also down, which makes many fruit farmers complain about the decline in profits. If there is a period of abundant production and concentrated listing, it may be a loss.
Those early harvesting of fruit farmers seem to have made small profits, but a large number of fruit farmers in the entire industry have paid for it, and they also have to bear the doubts and complaints of consumers. However, many fruit farmers said: "If you don't pick early, others will also pick early, and the market has fallen sharply when picking in September, and there is not much profit." ”
It is this short-sighted psychology of everyone, so that the reputation of the entire kiwifruit industry collapsed, and if you want to ensure the stable and long-term development of the kiwifruit industry, you also need fruit farmers to lead by example and pick according to the laws of nature, so as to win the recognition of consumers and sell at a considerable price.