In the past few years, the wave of live streaming with goods has surged up, and this wave has not only swept away the small money in our pockets, but also brought out a lot of head Influencers. Among a group of Internet celebrities, Luo Yonghao is undoubtedly the most special.
With the development of Lao Luo's "Make a Friend" live broadcast room in full swing, the 600 million yuan "True Return" is also coming to an end.
On December 16, Luo Yonghao posted a Weibo post saying that he was recently preparing for a new high-tech venture. In response to comments from netizens, Lao Luo revealed that when he returns to the technology industry, he will mainly dabble in the vr (virtual reality), AR (augmented reality) and MR (mixed reality) fields.
So, when will Lao Luo go back to start a business again? There is already an answer to this question — he once said on October 20, "Next spring, the day the debt is paid off."
This is probably true love.
01 The technology sector is starting a business again
As early as more than a month ago, when Facebook changed its name to Meta and announced its entry into the metaverse, there was a big V speculation that the first person in China to announce its entry into the metacosm was either ByteDance or Luo Yonghao. But at that time, Luo Yonghao bluntly said that he did not believe that the metaverse would become the future, because the technology was still too far away. But he also stressed that "my judgments about the future are often wrong."
As Lao Luo said, his prejudgment of the wind outlet is indeed not very bright, but he can't stop people from changing it quickly.
Less than a week after saying that he did not believe in the meta-universe, Luo Yonghao changed his mind and announced that his next entrepreneurial project was a "meta-universe company".
For a while, everyone thought that Teacher Luo was going to perform that unique skill again- slapping himself.
However, in the matter of entering the meta-universe, Teacher Luo was determined and not afraid to punch his face.
On December 9, he retweeted an article titled "Fifty Years from the Last Fifty Years of Consoles, Computers, and Smartphones to the Next Fifty Years of VR and AR."
The article argues that as the performance of computer devices grows, VR and AR technologies will flourish in the coming decades, eventually forming the mainstream of the market.
About the inspiration of this article, when Luo Yonghao announced his return to the technology field, he did not choose to directly build a virtual platform like other "metaverse" concept companies, but chose to start in the "three musketeers" that support the sense of metacosmonic experience - VR, AR, and MR.
02 The e-commerce field does not give up
In April 2020, Luo Yonghao began to officially switch to live streaming with goods, opening a "true return", and now, this drama is gradually coming to an end.
On the track of live streaming with goods, Luo Yonghao, who has established a personal style, is one of the few head anchors who can keep pace with Li Jiaqi, Wei Ya and others.
"Make a friend" has now become an important brand in Luo Yonghao's hands. In the future, if Lao Luo zhen returns to the field of science and technology to start a business again, what will he do with his live broadcast career?
In fact, Lao Luo's transformation has long been traced. Since July this year, the daily live broadcast time of Luo Yonghao's live broadcast room has increased from six or seven hours to 14 hours; since September 2 this year, the live broadcast time has been extended to 7x20 hours of live broadcasting, and the broadcast is only briefly cut off in the early morning every day, entering a state of non-stop all day.
However, as the start time of the live broadcast room becomes more and more full, the time for Lao Luo to appear is shrinking and shorter - Luo Yonghao himself only carries goods 3-4 times a week, and the rest of the time is handed over to his new anchors to take turns.
In addition to the division of time, "Make a Friend" also splits the contents of the goods. In addition to the main account, they have also incubated vertical accounts in many fields, such as making friends of wine and food, making a friend of beauty and daily makeup, making a friend of clothing and jewelry, and so on. This layout is also well-intentioned, and in the future, even after "making a friend" is separated from Luo Yonghao, there is hope that it can continue to develop.
In the past two years, Luo Yonghao has successfully developed "make a friend" from a personal slogan to a brand. Huang He, CEO of "Make a Friend," once said: "Even if Lao Luo is not there, his friends are still there." "But at least for now, Luo Yonghao's presence or absence has a great impact on the data on the goods."
According to the statistics of Luo Yonghao's live broadcast room war report released by the "Make a Friend" official micro, from April 2 last year to April 2 this year, 7 payments in the live broadcast room exceeded 100 million; and since April 3 this year, 6 payment amounts have exceeded 100 million. In these 13 "hundred million-breaking wars", Luo Yonghao himself appeared.
03 Conclusion
Luo Yonghao has come all the way, and entrepreneurship is as common for him as if we went out to buy things.
Since the establishment of Niu Bo Network in 2006, in addition to the fact that live streaming with goods has indeed been earned, Lao Luo's other entrepreneurial projects have been described in the words of netizens, that is, "repeated defeats, repeated defeats".
Therefore, Teacher Luo was nicknamed "Industry Meditation Lamp" by netizens. After hearing that he was ready to break into the high-tech track to start a business, many netizens also made great ridicule.
However, Luo Yonghao's charm lies in the fact that there will always be a group of followers who support him, believe in him, and spoil him.
Maybe this time, Lao Luo will become.