Chery Group's small goal in 2022: strive to sell 2 million vehicles per year

【EV Vision Report】Chery Group will usher in the important moment of the 22nd anniversary of the first car off the production line on December 18, in the face of the upcoming 2022, Chery Group has put forward the goal of ensuring annual sales of 1.5 million vehicles, striving for 2 million vehicles, and annual operating income of 200 billion yuan.

Statistics show that from January to November, Chery Group sold a total of 850,000 vehicles, an increase of 38.3% year-on-year, far higher than the industry growth rate of 4.5%, and operating income of 130.18 billion yuan, an increase of 42.8% year-on-year. Whether it is the overall sales volume, revenue, or segmented overseas exports, new energy, Chery Group will soon reach a new milestone - annual sales of more than 1 million vehicles, global users exceeded 10 million, annual operating income exceeded 150 billion yuan.

Yin Tongyue, chairman of Chery Group, said that the needs of the new generation of customers are different from those of the past. In the past, car companies emphasized development performance, quality and cost, but today we want to develop emotions, develop ecology, and develop different lifestyles of young people.

This change has profoundly changed Chery's "V-shaped development process", Chery's products not only to ensure the significant improvement of "TQCDI indicators" (T technology, Q quality, C cost, D delivery, I investment), but also to develop the emotional needs of target customers and young generation customers into products to accelerate the iteration of user experience.

At present, the first phase of Chery's intelligent network future factory has been completed, and will be officially put into production in 2022, and the first large-scale application industrial Internet platform in the automotive industry built with Kaos will help Chery's digital construction and empower related enterprises across fields and industries; Chery Group also relies on the dual main business layout of "advanced manufacturing + modern service industry", technology + manufacturing, wisdom + Internet, pre-production + post-production and other multi-path innovation, and was selected as a national pilot of "two industries integration" this year.

In addition, this year marks the 20th anniversary of Chery's exports, with exports exceeding 20,000 vehicles seven times in a single month, and the cumulative exports from January to November exceeded 240,000 vehicles, an increase of 138% year-on-year. Exports have accounted for nearly 1/3 of Chery Group's total sales, and in 2022, Chery Group has set a target of exporting 500,000 vehicles a year.