Luo Yonghao announced that he wants to return to science and technology entrepreneurship, and the live broadcast is not fragrant?

Wen 丨 BT Finance Han

In the early morning of December 16, Luo Yonghao posted on Weibo that he would return to high-tech entrepreneurship. When interacting with netizens, he revealed that he will be involved in VR (virtual reality), AR (augmented reality), MR (mixed reality) fields.

Luo Yonghao had said earlier that he would return to the science and technology circle after paying off his debts, and now he has achieved "true return" in advance, and there are media reports that the 600 million debts owed by Hammer Technology have been repaid 500 million, and the remaining more than 100 million will also be repaid within a year.

Debt-free and light Lao Luo, began to do AR/VR/MR, in the end can not work?

Why is Luo Yonghao targeting VR again?

This is not the first time Luo Yonghao has proposed to do VR.

In 2017, in a long conversation with Luo Zhenyu, Luo Yonghao pointed out that the next step is to do VR glasses, and making VR glasses is to meet dreams and pursuits.

Luo Yonghao once told the media: "The reason why it will be so hard and tired to make mobile phones is actually waiting for the next revolution of computing platforms, because in the next generation of platform revolution, VR glasses are an indispensable role, and vr glasses can only be made by doing a good job in the hardware and software of mobile phones, tablets, and computers." ”

Hammer has dabbled in VR a few years ago, and Hammer Technology established a VR department around 2015, led by Luo Zixiong, the original design director of Hammer Technology. In 2016, the VR department was separated from Hammer Technology and became a subsidiary of Sosi Technology, when some internal employees of Hammer revealed that Hammer no longer did VR.

Hammer's VR dream is on hold for the time being. But Luo Yonghao never gave up on the VR dream.

In 2020, in a Refild event in Geek Park and Station B, Luo Yonghao also said that he is optimistic about the AR/VR market for a long time, and it is very likely that he will do products in the future.

Nowadays, the market environment that Luo Yonghao faces is also different from that time, vr at that time was still a blue ocean, and with the current AR, VR, MR field, and the concept of metaversity, it has become a fragrant feast that Internet giants are worried about, and many giants have invested heavily in the market.

For example, in August 2021, ByteDance acquired VR startup Pico, Pico is the current leader of the VR market, with 41% of the market share; Tencent holds a 40% stake in AR/VR game developer Epic Games; iQIYI also launched the iQIYI Adventure Dream VR all-in-one machine that benchmarks Oculus Quest 2.

In addition to the giants, capital has also set its sights on VR, the VR field ushered in a climax of investment and financing, more small and medium-sized VR companies have obtained financing, according to incomplete statistics, only in June 2021, the global VR field investment and financing cases reached 22, the total amount of up to 267 million US dollars.

VR outlet is coming, Luo Yonghao naturally will not let go of this opportunity, he is not lip service, related companies have begun to establish, Tianyan check shows that Luo Yonghao team members set up related technology companies, on December 9, Hangzhou Gongbu Technology Partnership (Limited Partnership) was established, the registered capital of 600,000 yuan, the company by hammer technology former employees Huang He and Zhou Yanqiao jointly held.

However, at present, Luo Yonghao has not officially announced a clearer action, which also makes the outside world think about his entrepreneurial direction.

Luo Yonghao wants to end his anchor career?

Since the premiere of April Fool's Day in 2020, Luo Yonghao has been an e-commerce anchor for more than 500 days, earning hundreds of millions of yuan a year in the "side business" of live streaming with goods, which also corresponds to his famous saying that "a tough life does not need to be explained".

As the debt repayment date approached, some netizens found that Luo Yonghao appeared less and less in the live broadcast room, replaced by his colleagues, making a friend and starting to "go to Luo Yonghao" in the live broadcast room.

Behind the action of "de-Luo Yonghao", a lot of data in the live broadcast room has lit up a red light: since the premiere of Luo Yonghao, the number of people online at the same time in the live broadcast room has continued to decline, and the return rate has become higher.

According to institutional data, from April to May 2020, the GMV of a single live broadcast in Luo Yonghao's live broadcast was higher than 50 million yuan, and by 2021, the single GMV would drop to 8-15 million yuan.

Some media pointed out that the heat of live streaming with goods seems to have faded, with the regulatory policy began to tighten, store accounts were blocked, Taobao live e-commerce commodity transaction total GMV growth slowed down, the industry began to walk down the "altar".

Industry insiders pointed out that in particular, the tax evasion incidents of Sydney and Lin Shanshan have a great impact on the live streaming industry. For example, in the recent "Double Twelve" activity, the popularity of live streaming with goods is very low-key, and the discount of live streaming with goods is not as large as before, because some anchors can no longer get goods from the source at low prices.

In addition, industry insiders also pointed out that Luo Yonghao also said when he was live streaming goods before, I am here to make fast money, where is the heat going. When Luo Yonghao pays off his debts, the industry of live streaming will definitely no longer be the first choice for entrepreneurship.

After live streaming goods to make money and pay off debts, some netizens found that Lao Luo became low-key and convergent, and the content posted on Weibo became less and less, and occasionally sent some opinion-like statements, but it can be seen from the words and lines that Lao Luo still loves the technology industry.

Combing found that Luo Yonghao has been in the industry for more than 20 years, has been a new oriental teacher, has also been the founder of Niu Bo Network, and has also been the CEO of Lao Luo English, the founder of Hammer Technology and the Internet celebrity anchor, and now Lao Luo has to devote himself to VR, can this entrepreneurship be successful? Maybe Lao Luo himself didn't know.

Welcome to pay attention to [BT Finance] to read more exciting content.

All rights reserved, unauthorized reproduction is prohibited! If infringement is involved, please contact to delete it.