Listen to the "post-00s" in their hearts what Yangzhou's time-honored brand looks like

"The tea is mellow and mellow this evening to relieve sorrows, taste Yechun to visit Yangzhou with delicacies, the taste of a century-long river has a long history, and reunited with old friends to feast in the Red Chamber..." Yesterday, the reporter found that netease cloud music and other platforms appeared in a song called "This is Yechun", which attracted many netizens to like. It is understood that this is a song created by the "post-00s", and the lyricists and singers are "post-00s".

"This is Yechun" takes diners through a hundred years

On the NetEase cloud music platform, this song "This is Yechun" begins with an opera singing voice, shallow chanting, the tune is gentle, and then in the form of rap to tell the century-old culture of Yechun, the lyrics are "endless centuries of inheritance, a spring and a spring ring, let the taste buds travel to Yechun, taste the century-old culture, the fragrant tea smells the poetry in the heart of the flower, enjoy the spring of life more when to stay, Zhu Ziqing pen and ink depicts the century-old tea shop, talking and laughing between the taste of diverse beautiful food, healthy ingredients are the root of everything, the taste of home brings you trust, Huaiyang culture for a hundred years of inheritance, fame overseas along the way to witness, Tao Ye spring color, dishes and tea integration, royal horse head blue waves fluttering peach and plum, slender West Lake by the dark incense floating poetry, a hundred years of history to inherit the memory of generations, authentic Manchu full table, the charm of the Morning Banquet of the Red Chamber, Chinese cuisine prosperity base, hospitality guests with the highest etiquette, thoughtful service and taste of all ages, Yechun let Huaiyang cuisine go international, where we go we use full firepower, this is the magic of Tao Ye Spring. ”

The song starts from the opera cavity, and then ends with the drama, and the middle rap form breaks through the tradition and is full of vitality, which not only vividly tells the century-old history of Yechun, but also gives the old brand new vitality.

"This form of performance is creative and dynamic, and young people like it the most." Some netizens commented online.

The MV scene will be reproduced in the new store of Yechun

The reporter learned from the Yangtze River Group that the creative team of "This is Yechun" comes from Nanjing University of the Arts, and there is also a short MV video released at the same time as the song. "The song's songwriters, singers, cinematography, post-editing, etc. are all 'post-00s.'" MV director Xu Bo told reporters, "When creating, we have repeatedly revised and polished the lyrics, which can not only reflect the corporate culture, but also conform to modern fashion trends, and is a contemporary expression of the century-old brand of Yechun." In terms of MV scene settings, the film crew enabled a new art design team, on the basis of telling the story of Yechun, adding cultural elements that young people like, we hope to be able to make the old brand jump out of tradition, break through the original framework, and bring people a refreshing feeling. ”

The reporter learned that the MV was filmed in mid-July this year, and the shooting locations were mainly in yechun Yumatou store and Slender West Lake store. "In the future, we will recreate the scene in the MV in a new store." Chen Jun, chairman of Yechun Catering Co., Ltd., revealed, "We hope to present a younger Yechun to more diners. ”

Reporter Tu Mingjuan