A few days ago, Chery Holdings issued a document saying that in the face of the upcoming 2022, Chery Group has put forward the goal of ensuring annual sales of 1.5 million vehicles, striving for 2 million vehicles, and annual operating income of 200 billion yuan.
Yin Tongyue, chairman of Chery Group, said that the needs of the new generation of customers are different from those of the past. In the past, car companies emphasized development performance, quality and cost, but today we want to develop emotions, develop ecology, and develop different lifestyles of young people. This change has profoundly changed Chery's "V-shaped development process", Chery's products must not only ensure the significant improvement of "TQCDI indicators" (T technology, Q quality, C cost, D delivery, I investment), but also develop the emotional needs of target customers and young customers into products. At the same time, like today's mobile phone and home appliance industries, accelerate the iteration of user experience.
This year marks the 20th anniversary of Chery's exports. In this year, Chery Group's exports have exceeded 20,000 vehicles seven times in a single month, and the cumulative exports from January to November exceeded 240,000 vehicles, an increase of 138% year-on-year. Exports have accounted for nearly 1/3 of Chery Group's total sales, which means that the "domestic and international dual markets" pattern in Chery's global layout is becoming increasingly stable. In 2022, Chery Group has set a target of exporting 500,000 vehicles a year.
Chery has always adhered to open cooperation in technology, and has carried out in-depth cooperation with first-class suppliers in various countries in the world, Internet giants and chip companies in various industries to carry out "joint innovation" in multiple fields. This joint innovation enables Chery to do "adaptive development" of products according to different environments, legal and regulatory requirements, and technical development standards of various countries around the world, bringing users an experience that exceeds expectations.
Up to now, Chery Group has more than 9.9 million global users, including more than 1.9 million overseas users, ranking first in the export of Chinese brand passenger cars for 18 consecutive years, and Chery Group will accelerate the realization of the goal of "international first-class brand".
Whether it is the overall sales, revenue, or segmented overseas exports, new energy, today's Chery Group has reached a new historical height, and will soon reach a "new milestone" - annual sales of more than 1 million vehicles, global users exceeded 10 million, annual operating income exceeded 150 billion yuan.