Northeast comedian Zhang Hao's film "Erlonghu Past: Night of Horrors" has been released on the Internet for 7 days, and as of now, the box office accounts of major platforms have exceeded the 10 million mark, and the cumulative accounts have reached 12 million.
The story of "Erlonghu Past: Night of Horrors" still continues the "universe" style of the "Erlonghu Haoge" series of movies, and the actors in it are also several comedy stars that we are familiar with.
"Night of Horror" is about the Xiao Ewha duo turning art troupe after receiving an anonymous invitation letter, running to Erlonghu Village to perform, but do not know how to encounter many strange things.
Liu Dezi, played by Zhang Hao, was frightened by the "ghost" from the beginning of entering the village, and then involved in the death of the villager Jiang Laozi, Liu Dezi thought that he accidentally burned Old Man Jiang to death when he made a fire outside.
However, through a series of observations, it was found that there was another hidden plot, and finally with the cooperation of the police and the people of the art troupe, the real culprit behind the scenes was finally found and finally brought to justice.
At first glance at the previous plot, the appearance of a proper horror movie, all kinds of scary shots, all kinds of shocking pictures, if it were not for the performance of Zhang Hao and several other comedians to ease the tension, I really could not see the end.
Northeast two people turned the team, the strange countryside in the deep mountains, plus the old man who just died, these elements just sounded like people sweat and stand up, Zhang Hao chose to rub these horror elements into the comedy, it is really a bold innovation, which is Zhang Hao and "Erlonghu" IP hard, replaced by other people, it is estimated that no one dares to shoot like this.
"Erlonghu Haoge" has focused on movies in recent years, and in just a few years, dozens of movies have been made, one "Erlonghu" and one "Siping Youth", these two IP themes are about to make Zhang Hao make flowers.
Originally, the two unremarkable places have become household names, and in some ways, Zhang Hao is an Internet celebrity who promoted his hometown earlier than Ding Zhen.
Back to the movie "Erlonghu Past: Night of Horrors", an online movie has received tens of millions of points in just one week.
Many people may have no concept of this box office, and always feel as if only a few billion are high at the box office.
In fact, as an online movie, it can be very powerful at the box office of tens of millions.
Because the investment in online movies is much smaller than that of cinema films, whether it is from the cost of production, or the expenditure share of all aspects in the later stage, online movies have advantages over cinema films, the impact of scheduling and release time is small, the publicity cost is low, and a few million up and down a movie can be very good, but if you shoot a cinema movie, it is not surprising to throw in more than a billion.
To put it more bluntly, the first 6 minutes of the online movie can attract people, basically successful, while the two hours of the cinema movie require full force.
However, the online movie revenue speed is fast but the cycle is short, and the general box office will not be too high, so "Erlonghu Past: Night of Horrors" has achieved such results, it can be said that it is and earned a lot of money.
We may wish to synchronize the theatrical films released at the same time, and there are millions of box office movies, and even less than a million.
From this point of view, Zhang Hao's personal strength and the IP quality of "Erlonghu" are very high.
In the movie "Erlonghu Past: Night of Horrors", in addition to the normal promotion of the story, Zhang Hao also hides a dark line, that is, to promote folk art and inherit the northeast two people.
The film invited Dong Xiaofang, a representative inheritor of the Northeast Duo, to serve as the artistic director of the film, and the picture on the stage was also a wonderful performance of Chai Baoyu, Du Yuan, and Wang Kuirong, three national first-class actors.
According to the cost of the web drama, it will not be so much trouble, and the impact on the plot is not large, but Zhang Hao still chooses to present the northeast two people in "original taste", the purpose may be to make his own work and give voice to traditional culture.
In the past, in Zhang Hao's body, in fact, I couldn't see too many two-person turn elements, and I only felt that he looked a bit like Song Xiaobao, but I didn't expect that this time Zhang Hao added the two people to the script as a theme, which is also positive energy.
It's just that I think that haoge is still a little less "taste" compared with before, it may be that there are fewer dirty words, the picture is no longer "grounded", a mess is removed clean, the jianghu of happiness and revenge is gone, and Haoge's art finally has to "land".
But this is also a good thing, as an actor, if you want to really mean to go out of a path of your own, then the three views must be right, the behavior must be correct, whether Zhang Hao can become the next representative of northeast culture, it depends on whether he can go to a higher level in the future.
Watching this "Erlonghu Past: Night of Horror", whether it is the picture connection or story narration, the degree of completion is very high, in fact, the "Erlonghu Haoge Film Universe" has matured, I think Zhang Hao can try the cinema big screen movie.