Hello！ Hello guys who like the game of "Yin and Yang Division", here is your old friend Ah Cheng, welcome to this issue of the article.
Perhaps you have found that after the fifth anniversary, many players have quietly retired.
Some time ago, some readers complained to Ah Cheng, saying that one-third of the person's avatars in the friend list had darkened, and after spitting out, they also scolded the plan fiercely.
To be honest, the Yin-Yang Division has been operating for almost 6 years, but the contradiction between players and planners has never been so intense.
Some players said that if you quickly change the new plan, the game will return to normal.
But is this really the case?
In fact, from the perspective of the internal attitude of NetEase and Yin Yang Division Studio, a change of planning cannot solve the deep-seated flow problem.
Old and new planning changes
Since the new plan came, many players have begun to miss Ah Di and Wei Wei, hoping that they can return to the Yin and Yang Division.
But in fact, not only do players feel that these two planners are excellent, NetEase also thinks so.
During the period when Ah Di and Wei Wei were the masters of planning, the annual flow of the Yin and Yang Division rose from 4.2 billion to 5.7 billion, a full increase of about 35%.
You know, in the same period of Naruto, the annual flow is only 2.83 billion yuan.
Such excellent talents as Ah Di and Wei Wei, how can NetEase ignore them?
So, although there is a lot of speculation about the whereabouts of Ah Di and Ah Wei, Ah Cheng feels that the two of them should be promoted.
However, after they left the Yin-Yang Division planning group, they left a "giant pit" for the new planning behind them.
Readers who have already participated in the work must know that game planning has KPIs (performance indicators), and this number will definitely only rise, it is difficult to fall.
That is to say, since Ah Di and Wei Wei have made such excellent achievements, the first thing the new planner heard after taking up his post is - no matter what, your performance can not be worse than the previous year, right?
Therefore, players think that the problem in front of the new planner is "how not to make the game's reputation bad". But in fact, the new planning team faced only one problem: how to complete its own "high" KPI indicators.
Moreover, judging from the flow of the Yin and Yang Division in the first half of this year, it was 400 million lower than last year. From the perspective of corporate earnings, the boss may not require a significant increase in game turnover this year, but the bottom line will definitely be "the same" as last year's flow.
Therefore, when the player clearly sees the "KPI" in front of the planner, many incomprehensible things have an explanation -
Why does the collector's skin have to increase in price?
Why does Hui Ye Ji skin have to be listed in the store, and after being scolded, she still has to play word games?
Why did so many ticket scams come out before the anniversary?
Why do you plan to risk being scolded and go crazy?
The answer is only one sentence: the KPI is too high, the new planning ability can not catch up with the planning (otherwise they would have been promoted together), and finally can only use the "kryptonite activity" to fill the flowing water.
Let's return to the question at the beginning of the article - a large number of players have been dissuaded, should the planning be carried back?
Ah Cheng can only say that in the case of a large number of players being dissuaded, the planner is undoubtedly responsible. But at the same time, NetEase should also be responsible for the yin-yang division's practice of "killing chickens and taking eggs".
Perhaps the Yin-Yang Division Studio and gamers have deep feelings for the Yin-Yang Division, but for the capitalists behind it - the Yin-Yang Division is just a "rooster" that lays golden eggs, and making money is the meaning of the game's existence.
What do you say? When something goes wrong with the game, should the planner really be fully responsible?
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