Qiantu Automobile was founded in 2015 and was approved by the National Development and Reform Commission in 2016 to obtain the production qualification of 50,000 pure electric vehicles, and then the first product K50 was launched in 2018. For a car company, it is indeed full of good beginnings. The establishment of the brand, research and development, products can be said to accurately ride on the "new energy express", but the opposite is that the future car used a lot of capital investment, but fell into the fate of the final sales of less than 200 vehicles, and the loss for many years made the future into a dilemma.
According to the time node of development, the start of the future car is not much earlier than Xiaopeng and Weilai. As a member of the new car-making force, the first mass-produced model of Qiantu Automobile was launched uniquely in China, and with its excellent exterior design, it brought a certain degree of heat to Qiantu Automobile. However, from the current point of view, the future K50 does not seem to have much of a bright spot in addition to the appearance, the acceleration time of 100 kilometers is 4.6s, and the comprehensive mileage of NEDC is 380km for an electric supercar priced at 700,000 yuan. It can be said that at that time, the future K50 was the most expensive car in the new domestic car-making forces, so it can be seen that it is not an accident that it will end up being ignored.
Recently, I believe everyone has noticed that the public account of the future car that has been silent for more than a year has actually become active again, is the future car "making a comeback"?
The future car that is active again
On December 2, Qiantu Automobile released a road running video of Qiantu K50, and on December 7, Qiantu Automobile said in a tweet that it would sign a strategic cooperation agreement for the Meta-Universe Event with Goldenport Holdings and Blue Ocean Creative. On December 10, Qiantu Automobile promoted its own Douyin account on the public account, and said with the text "I am back again", and said that I set up a flag for myself, I will work hard to release more, beautiful presentation, gorgeous turn and other related descriptions. As you can see, although these contents are simple and do not have much information, it is certain that this information may be a warm-up for the comeback of the future car.
It is worth noting that the update date of the previous article of the future car is still stuck on July 30, 2020, and after more than a year, the future is active again, and everyone can be sure that the future car is about to return. I believe that the riders who watched the road running video of the future K50 before noticed the end of the video, the video lit up the logo of the Suzhou factory of the future car, which is obviously hinting that the future car will soon resume work in the Suzhou factory, but is the future car really promising?
In 2021, when new energy vehicles are growing against the market, the signs of Future Auto's "return to the light" and whether it is ready to grab market share are ready, so far, Future Auto does not seem to have said goodbye to this.
Is a "comeback" possible?
Can the future car "return to the light", the cylinder brother feels that it is still possible, we first analyze from these aspects.
In recent years, it is not difficult to find that the domestic new energy vehicle market ushered in explosive growth, not only the change of traditional brands, but also the rise of many new energy brands, according to the Data of the China Passenger Vehicle Association (Accumen Association), the retail sales of new energy passenger cars in November were 378,000 units, an increase of 122.3% year-on-year, an increase of 19.4% month-on-month; the cumulative sales of 2.514 million vehicles in 1-11 months, an increase of 178.3% year-on-year, looking at the sales of the entire new energy vehicle market, Sales continue to rise, which can reflect consumers' recognition of new energy vehicles.
On the other hand, backed by the parent company Great Wall Huaguan Future Automobile, has thirteen years of business accumulation in the design of the whole vehicle and the field of vehicle engineering, and its team contains rich technical personnel and mature system, which has quality assurance for the manufacture of the whole vehicle, it can be said that the production base of the future automobile has a strong core capability. In addition, the future of the automobile welding workshop covers a total area of 18974 square meters, with 131 sets of process equipment, the workshop to achieve high automation, high flexibility of the production requirements, although most of the workshops in Suzhou, Jiangsu Province are currently in a state of shutdown, but I believe that only fresh blood input, turning over is still possible.
But pay attention to a point is that the future of the car to comeback, the cylinder brother believes that the first thing is to solve the current arrears of employee wages and solve the problem of supplier payment, in fact, as early as March 2020, there are promising employees and related arrears to the future base to ask for wages, if these problems have not been solved, the future of the future car must be accompanied by everyone shouting and fighting, otherwise the future of the future car will no longer have a future.
The "PPT" dream is no longer possible
On the other hand, behind the future of the car, in this "new energy elimination race" also fell in a number of new energy vehicle companies such as Byton and Sailin. Indeed, in this era of science and technology, some novel functions will be sought after by many consumers, but "PPT" car-making who will, the real landing is very difficult, it can be said that in the face of mass production, "PPT" blowing in the sky is just the concept of painting cakes, and for these "scam" car-making new forces, the false prosperity of the fall can be seen.
These companies fell one after another, can't help but make people feel sighing, looking back at the "PPT" car manufacturing companies that have been brushed off in recent years, there are indeed many car-making companies, and a large part of its rise is the rise of new energy outlets, remember a sentence that BYD Wang Chuanfu said: Car building is not on paper, but hard power. It can be seen that building a car is really not an easy task, and the future automotive market needs real doers, rather than relying on "PPT".
It can be said that Weilai, Ideal, and Xiaopeng are all good, although they are all started by Internet companies, but compared with other new car-making forces, they do not stay in the "PPT" stage. At present, Weilai's monthly delivery number has continuously broken the historical record, Xiaopeng's L3-level automatic assisted driving XPilot system has become the highlight of the industry, and the ideal ONE is also ready to usher in the arrival of new models, these car companies are leading China's new energy automobile industry in difficulties, changing the public's perception of new energy vehicles, losing financial subsidies for new car-making forces, or relying on sudden technology to make money is obviously not feasible.
summary
It is certain that the future is facing the competitive pressure of the automobile market, more and more new car-making forces have been eliminated, in the current view, the domestic market is facing a major reshuffle, for those car companies that do not have the ability to build cars, it is inevitable to fall. Nowadays, Future Auto may not rule out that it will restart the car-making business to enter the new energy automobile market again, but it is certain that if Future Automobile does not learn from previous experience, the road ahead of the comeback is doomed to be not smooth.