In 2021, Hunan Satellite TV's ace variety show "Every Day Upward" entered its 13th year, this timeless national variety show timely self-renewal, in line with the needs of the times, clear the core definition of "new era youth mainstream culture public welfare talk show", upgrade the "Every Day to Good" section, set up a "Good to Good Team" to personally go deep into 9 provinces and cities in China, experience the touch contained in 9 ordinary posts, and highlight the great love in ordinary posts.
An immersive professional experience
Write the greatness of civilian heroes
More and more data are showing that the public's attention is more and more focused on the general public in daily life - a dance video of the epidemic prevention personnel entertaining themselves in their leisure time easily receives tens of thousands of likes on the short video platform; the story of the heroic sacrifice of the takeaway brother to save the drowning man is widely praised... Today, with the explosion of Internet information, "truth, goodness and beauty" has undoubtedly become the mainstream voice of the information dissemination field.
As a program with "national memory" feelings broadcast by Hunan Satellite TV all year round, "Every Day Upward" is also practicing the media responsibility of spreading the truth, goodness and beauty of human nature in its own way in this era, and since the fourth quarter of 2021, it has insisted on shooting 9 episodes of "Every Day to Be Kind" public welfare section to create positive energy content suitable for short video dissemination. In these 9 episodes, the volume of 10-15 minutes per episode of "Every Day to Be Kind" introduces to the audience: Zhangjiajie Scenic Area High-altitude Cleaning "Spider Man", anti-fraud police, rural fashion teachers, rural teachers, Mountain music teachers, public welfare train crews, anti-drug police, public welfare kitchen founders, wildlife protectors These 9 unknown but decades of silent cultivation in their posts. For the first time, the public, especially the young audience, immersed themselves in the difficulty of these ordinary heroes, generated psychological empathy, and triggered the audience's inner softness. Some viewers commented after watching it: ""Every Day Upward" strives to tell people to respect every service industry practitioner and cherish their hard work is your kindness!" Every day upward is a good platform for science popularization in China to carry forward positive energy."
Pay attention to rural revitalization and focus on the propositions of the times
Make doing good a habit
Since September 2021, the footprints of "Every Day to Be Kind" have traveled all over the motherland, focusing on every goodwill in this land, making doing good things a habit, and the core that prompts the show to do this is the production team's profound interpretation of hot policies. This year is the "big year of anti-fraud propaganda," and the anti-fraud police officers have done everything in their power to skillfully publicize the anti-fraud work. In the program broadcast on September 26, the "Xiangshan Squad" walked into the Changsha Anti-Fraud Center, experienced the arduous dissuasion work of the anti-fraud police at zero distance, and deeply exposed the external video of the escalating methods of wire fraud, which has great practical educational significance and effectively enhanced the people's awareness of anti-fraud and anti-fraud, related topic words # Have you experienced telecommunications fraud ## How difficult is the work of the anti-fraud police # Accumulated nearly 10 million reading discussions, the audience said that they immediately downloaded the "National Anti-Fraud Center APP" after watching it. And to pay tribute to all the police officers on the front line of anti-fraud. The anti-fraud theme video has also received attention and high praise from professional departments, and the Office of the Hunan Provincial Coordination Group for Combating and Controlling Telecommunications Network Fraud and Cross-border Prominent Crimes has sent a letter of thanks, and has been affirmed by the Joint Office of the State Council and the Criminal Investigation Bureau of the Ministry of Public Security and praised by the audience.
Rural revitalization is also the number one event in this year's party and government work, "Every Day to Good" relying on this social hotspot, on October 10, October 24 and November 28, broadcast programs with the themes of "Rural Teachers", "Music Classroom in the Mountains" and "Rural Elderly Fashion Show", and the "Xiangshan Detachment" went deep into the three villages of Nantai Village, a border town in Huayuan County, Hunan Province, Shangri-La in Yunnan and Yongzhou in Hunan Province, focusing on ordinary people there. Among them, the fashion show for the elderly in Yongzhou, Hunan Province, used a unique show to unify the two seemingly binary concepts of countryside and fashion, experience the true appearance of our countryside with a modern and modern perspective, and pay attention to the spiritual life of the elderly left behind in the countryside with meager strength. After the program was broadcast, it was widely praised in the society, #How much tide can the elderly wear#, #How romantic is the music class in the mountains#, #What is the life of a rural teacher?# Three topics attracted the attention of nearly 40 million netizens.
The "Goodness Squad" gathers the youth force
Spread upward energy to the diary of goodness
The audience of "Every Day Upward" is mostly young people, so when planning the "Every Day to Be Kind" link, more consideration will be given to "letting young people influence young people". In September, the "Xiangshan Squad" made its debut in Zhangjiajie, experiencing only ordinary cleaning work, but bringing hope to Zhangjiajie after the epidemic and helping them recover from tourism as soon as possible. When experiencing the work of the anti-fraud police, they are more really recovering the property losses of the masses. Set up new street lamps for the children and teachers in Huayuan, Xiangxi, and light up the hopes of rural children and rural teachers with a glimmer. The journey also boarded the 5633 public welfare slow train in Daliangshan District, and worked with the conductors on duty, carrying and cleaning to provide convenience for the Yi compatriots along the way. The "Xiangshan Detachment" traveled thousands of miles to Shangri-La to create a new music classroom for Nixi Township Primary School to help children realize their musical dreams. Every day, the Xiangshan squad then came to the 1 yuan love kitchen in the alley of Jiangxi Cancer Hospital to assist Wan Zuocheng and his wife who insisted on sticking to the kitchen to do some work within their ability to continue these touching warmth. It also focused the camera on ordinary people, and created a catwalk fashion show for the villagers in Xinwu Village, Yongzhou, Hunan Province, so that the rural elderly could live their own mighty light. The Xiangshan squad also appeared to participate in the recording of legal popularization and anti-drug, reminding young people to identify drug fancy disguises and stay away from drug hazards, and the official microblogs of the Anti-Narcotics Bureau of the Ministry of Public Security and the Information and Publicity Bureau of the Ministry of Public Security participated in the release and interaction of the political and legal systems such as "China Anti-Narcotics Online" and "Hunan Anti-Narcotics", praising the public welfare heart of "Every Day to Be Kind".
For the opening of the "Everyday To Good" section, netizens said: "Originally thought that the link of every day to be good would have a strong preachy flavor, but after reading it, I found that it is not at all, this kind of putting people in a familiar scene to popularize science can be more easily accepted"
The little brothers of Tiantian, who have truly felt in "Every Day towards Kindness", grew up with the audience on the road of public welfare, and the four young people wrote in their "Diary of Kindness": I hope that the songs full of love and warmth will be heard by more people, and the young and sincere dreams will be seen by more people. I hope that everyone can pay more attention to and join the ranks of volunteers, and contribute to environmental protection, animal protection and ecological health maintenance! I hope that every good deed of the Xiangshan Squad will not only move themselves, but also give light to others. Netizens also left a message: "The little brothers performed very well, and the feelings shared in the interview were also very heartfelt, very impressive to the audience, and it was of great practical educational significance to experience the scene." Such a link is one of the most shining places in "Every Day Upwards".
Don't be small and not do good, and small good is always a great virtue. "Every Day Upward" is long-lived because it spreads the essential core of truth, goodness and beauty in the world. The future "Goodwill Squad" will also set off in full gear and continue to practice the responsibility of spreading goodwill in the motherland and pass on the upward strength!
Source: Hunan TV