Now with the development of social media and short video platforms, it is easy to produce a group effect. A thing, more people to use, more people to talk about, naturally will be fire, and then with the media platform so spread a fermentation, will become "net red XX", the formation of a new trend, a lot of trend products are used in this marketing model.
At the entrance of the subway and convenience stores, you can always see some special vending machines, but unlike ordinary vending machines, the general vending machines are selling drinks and snacks and other things to eat, they sell a variety of beautifully decorated boxes, and doll toys are randomly opened in the box, which is the so-called blind box.
Just like the name of the product, before the player opens the box, he does not know what is inside, it may be a shot into the soul, smoothly get what he wants, or it may be directly sunken, playing is a stimulus. In recent years, with the vigorous development of the Internet celebrity economy, blind boxes have also become trendy toys, and players will post their collections on social media to share their experiences.
In 2010, the first Bubble Mart store opened in Beijing Oumeihui Shopping Center, which has developed into the leading boss of tmall big toy industry in just ten years, and was officially listed on the Hong Kong Stock Exchange in December 2020.
Bubble Mart has a close relationship with more than 350 artists, and has multiple IPs, often linked with other IP, they are always at the forefront of the tide play, leading the trend of the times. Its Viya Doll series has been praised by fans for its high degree of reduction and super high movability, and has launched a number of linkage products, such as Harry Potter, Frozen and so on.
Recently, they have launched a linkage with the national game IP "Legend of the Paladin Sword" series and launched a theme doll. There are two in total, one is the absolute heroine Zhao Ling'er, and the other is Bai Moqing, who appeared in the latest work of the series "Immortal Sword 7".
And look at its quality, Zhao Ling'er this one, restored the classic image of the original game, the costume is mainly blue short shirts, the head is tied into two balls, hanging a pair of double ponytails, the big eyes of the water spirit, on the doll's body, it looks bigger, wearing a red background fluffy cape, in the background of the snowy day, as if it is not the elf of the world. As a descendant of Nuwa, she is destined to meet a tragic fate, but even so, she is still smiling at life and has no regrets.
Bai Jasmine Qing this is a pair of willow leaf thin eyebrows, with brown pupils, deep and mysterious, dark hair coiled on the top of the head, wearing a skirt, eyebrows a little peony-like pattern decoration, with a sachet and ribbon attached to the body, always showing the delicacy of this young girl, although she loves to eat spicy, no spicy and unhappy, but she will also study not spicy dishes for her sweetheart, as the youngest disciple in the Xianxia Sect, she is a pistachio in the sect, loved by the same disciple.
This time the linkage, the two roles selected, one is the founder of the Xianjian series, and the other is the heroine of the latest work, which has a feeling of new and old linkage. At the same time, because the doll joints can be moved, players can pose them into a variety of vivid poses, to an interaction that spans the river of time, think about it is romantic enough.