Editor: Positive Wind
Source: Zhenghe Island
01, the end of the year "show muscles", OPPO Find N has attracted much attention!
Entering the end of the year, in order to meet the new season next year, major manufacturers have opened a new round of "show muscle" competition.
This is not, the digital circle has recently been wiped by the OPPO Future Technology Conference, as the industry's annual blockbuster "Spring Festival Gala" level activities, every year at the conference, OPPO will unveil its own new technologies and new products, showing the technical concept and industry direction.
At this year's conference, OPPO put a lot of "big moves", such as folding screens, smart glasses, images and self-developed chips, etc., full of scientific and technological sense attracted the attention of many people, but to say that everyone discussed the most and most looked forward to, it is oppo's first folding screen mobile phone that took 4 years to create - Find N.
Unlike last year's OPPO X 2021 scroll screen concept machine that stunned the entire industry, Find N adopts the mainstream left and right folding design, which seems to be nothing new, but this may be OPPO's intention, that is, to use the most mature solution, the most reliable design, to tell everyone: folding screen mobile phone should not be a "toy" that is early adopted, but a "commonly used" machine with extremely high reliability and can bring innovative experience.
Before this, OPPO chief product officer Liu Zuohu also revealed, "If OPPO Find N can really break through the boundaries of screen size, the current efficiency and interactive experience will be subverted again, promoting folding screen mobile phones from early adopters to common use." ”
However, as we all know, the current folding screen mobile phones still face two large process challenges, one is the screen crease, and the other is the hinge process.
The top 10 complaint problem of the folding screen complaint collated by the black cat shows that most of the user's pain points are concentrated in the screen crease, display failure, cracking, etc., which also leads to the folding screen mobile phone is still a relatively niche mobile phone market.
According to the information given by Liu Zuohu, oppo's chief product officer, the hinge process used in OPPO Find N has made a new breakthrough. It is understood that OPPO Find N uses a total of 125 patented technologies, with a new material screen and technical solutions, so that Find N's 120Hz mirror folding screen can bring industry-leading seamless hidden mark folding effect.
The chairman of Samsung Electronics China DS praised this: "I think the development of OPPO is really great."
Many digital bloggers have reviewed that oppo Find N folding screen mobile phone in the fully unfolded state, there is almost no obvious crease trace in the middle of the inner screen, and the color and clarity display here is consistent with other areas, and the screen looks really good.
The excellent performance has also triggered unlimited speculation in the industry, and the common question is, how does OPPO Find N break through to solve industry problems such as creases and durability? In the face of hundreds of millions of yuan of cost investment, how does OPPO Find N find and determine the correct research and development route?
In a word, what is the secret behind the OPPO Find N breakout?
02, OPPO Find N behind the "god assist", where is he sacred?
In fact, the birth of OPPO Find N is inseparable from the support of two aspects, one is the top product manager and the world's leading technology, and the other is the support provided by the mongoose factory known as the "innovative external brain".
From the general direction to the specific technical route selection, the mongoose factory provides OPPO with three large-scale calculation methods, namely future quantitative calculation; user experience quantitative calculation; and technology evolution quantitative calculation.
The inward fold, the teardrop hinge, and the supplier locking in the mongoose solution were all adopted by OPPO, which made OPPO take a lot of detours in the process of follow-up team exploration.
For example, after a systematic analysis of the folding screen mobile phone market, the mongoose factory designed a development path for OPPO to calculate first and then take risks.
Calculate, count? The answer given by the mongoose factory is that one counts the time and the other counts the path.
1. Count the time
As early as OPPO just made a strategic decision to develop folding screen mobile phones, the mongoose factory made a prejudgment on the general direction of the development of folding screens.
At that time, the folding screen form was mainly divided into two camps of inner folding and external folding, and the inner folding and the outer folding screen had their own advantages, but there were also their own weaknesses, for example, the external folding screen experience was good but too fragile, and the inner folding screen also had a stumbling block that hindered the user from paying money: the screen was too thick.
But in the eyes of the mongoose factory, the inner fold and the outer fold are ostensibly a technical problem, but fundamentally, it is actually a matter of time.
Combined with the bottleneck problem of the evolution of screen technology and the level of resources required, OPPO and the mongoose factory calculated the time of technology landing: the hardness of the outer fold screen needs to reach the minimum requirements of consumers, at least 5 years, and the thickness of the inner fold screen to meet the requirements, only 2 years.
Therefore, the first generation of folding screen mobile phones must be folded inward.
At present, the solutions adopted by industry leaders such as Huawei are in line with this forecast.
2. Calculate the path
From a technical point of view, the hinge process directly determines the folding effect of the folding screen mobile phone, and also directly affects the degree of crease.
Folding screen hinge mainly has U-shaped hinges and teardrop hinges two schemes, from the performance point of view, the bending angle of the U-shaped hinge is relatively large, there will be a relatively large gap in the folding angle after folding, and the crease is not well controlled. The teardrop hinge bending angle is smaller, the overall is thinner, the fit after folding is better, and the crease is better controlled, so the tear hinge is increasingly becoming the mainstream choice in the industry.
However, at the beginning of the planning of folding screen mobile phones, there are still many development directions for the route of the water drop hinge, and there is a great controversy over which route is widely used.
Combining the laws of technological evolution and meticulous patent analysis, OPPO and the Mongoose Factory came up with an evolutionary tree of teardrop-type hinges, which further clarified the core technical direction: reducing the gap between the screen and the hinge, and finally locking the key technical direction of the hinge.
Each arrow corresponds to an evolutionary trend, each point corresponds to a different node of the trend, and each node has a corresponding patent
Official information shows that OPPO Find N uses the world's first Seiko quasi-vertebral teardrop hinge, which is the best choice for the current internal folding hinge.
It is not difficult to find that from the general direction, to the specific technical route selection, and then to the next stage of the technical route, OPPO has carried out rigorous demonstration, and in this process, the engineers of the mongoose factory have worked hard with the OPPO team to plan the future of the product.
03. Conclusion: Only innovators advance, and only innovators are strong
In the case of unclear situations, there will be heated discussions about the technical route of the product. Mongoose Factory has always believed in the "methodological spirit of hard work", making bold predictions and scientific demonstrations about the future of products.
For example, among the many folding screen mobile phone forms, the mongoose rejected the vertical folding scheme, even though the vertical folding scheme accounted for more than 60% of global sales at that time. They also conducted research on the development trend of mobile phone backplane materials, judging that the ceramic backplane launched in 2017 was too advanced, and it turned out that the four stages of "non-ferrous metal-glass-ceramic-leather" predicted by Mongoose were completely consistent with the timeline of the actual mobile phone backplane materials on the market.
As a layman expert, why are mongooses so confident?
In fact, the strength of the mongoose mainly comes from two aspects, the first is the stunning resume:
They used TRIZ to help China's big aircraft program break through the global technology blockade of GE and Rolls-Royce;
Together with Haier, it created the country's first scale-suppressing water heater, which became a sales explosion in one fell swoop;
They are carrier-based aircraft consultants, and they are also present in some mysterious projects...
Secondly, they used the scientific method to deduce, gave three major reasons, and calculated the explosive price segment and outbreak time of folding screen mobile phones.
The OPPO team verified it through its own resources and rich experience in various aspects of the industry, and believed that the logic and data estimated by the mongoose factory were trustworthy.
The cooperation between OPPO and the mongoose factory has actually verified such a truth for us, that is, "only innovators enter, only innovators are strong." ”
In the continuous overcoming of problems by innovators and the exchange and collision of each other, competitive products can be born, and enterprises can continue to walk at the forefront of scientific and technological innovation.
Geely, CRRC, Fang Tai, Sunny Optics, Desay SV, National Specialization Special new "Little Giant" good easy point... The Mongoose Factory is also helping more and more companies to improve product competitiveness through innovation.
As Luo Jia, CEO of the Mongoose Factory, said, "In the next 30 years, the biggest opportunity is technological innovation." Scientific and technological innovation is a model in which both intellectually intensive and capital-intensive coexist. Whoever can help calculate the future will be able to lead the way. ”
If you want to get more innovative dry goods and have in-depth exchanges with the mongoose factory, you can scan the code to add the following WeChat.