On December 15, Niu Chuangxin Energy Technology Co., Ltd. officially released the Chinese and English names of its automobile brands, of which the former is "Self-Traveling Home" and the latter is "NIUTRON".
In an interview, Ziyoujia Auto announced that it has completed a total of $500 million in series A financing, and investors include IDG Capital, COATUE and other institutions.
At the same time, Ziyoujia also determined the parallel route of two technical routes of electric BEV and Zengcheng electric EREV, based on the platform launched the first product Self-Traveling NV positioned in the medium and large high-end SUV, the competition target locked in the ideal ONE, will be officially listed in the first half of 2022 and accept reservations, can start delivery in September.
Since youjia NV has carried out three rounds of engineering trial production, the R & D test mileage has exceeded one million kilometers, the first round of winter and summer tests has been completed, and the second round of winter tests is currently being carried out.
It is reported that since Youjia was founded by the founder of Xiaoniu, the car-making plan was launched as early as November 2018, the brand is headquartered in Beijing, and the research and development focus is located in Shanghai.
At present, Youjia Automobile has a core R & D team of nearly 1,000 people, they are from mainstream first-line automobile companies at home and abroad, with an average working experience of more than 10 years, and it has been revealed that the design team of Xiaopeng P7 has been poached by high salaries.
Ziyoujia has a modern intelligent manufacturing base covering an area of 770,000 square meters in Changzhou, with an annual production capacity of 180,000 units, and now the factory is undergoing pre-mass production transformation and calibration, which will be put into use in March 2022.
In terms of marketing and sales, in the future, Youjia Auto will adhere to the way of building its own brand direct sales stores to build its own sales channels.