Yokohama Rubber Co., Ltd., the Japanese parent company of Yokohama Tire, has launched a new flagship tire product, the ultra-high performance tire "ADVAN Sport V107", which will be released worldwide from March 2022. At present, a total of 30 specifications from the 305/35R23 111Y XL to the 225/40ZR18 92Y XL are scheduled to be launched in March 2022, and the total number of specifications including new car accessories will reach 43. The number of specifications will be gradually increased after that, and it is expected that by the end of 2022, the total number of specifications, including new vehicles, will reach about 80.
Typography Ju Yishu
The "ADVAN" series is the flagship tire brand that is known all over the world and drives yokohama to continue to move forward, not only providing tires for many first-class models around the world, but also has an excellent high-performance product lineup, and has achieved great results in motorsport. The ADVAN Sport V107 is an upgrade to the ADVANSport V105 ultra-high-performance tires and has been designed to accommodate three luxury cars: "Luxury High Performance Car", "Luxury High Performance SUV" and "Luxury EV". Since 2019, Yokohama Tire has cooperated with a number of world-renowned high-end car brand manufacturers to develop matching tires, and after the test test on the "world's most demanding track" - the Nürburgring track, it has successively provided new car tires for high-performance models such as Mercedes-AMG and BMW M, and other new car supporting business centered on special models is also actively being carried out. Based on the ADVAN Sport V107, which is supplied to new vehicles, the tires are upgraded to the market.
The "ADVAN Sport V107" inherits the product concept of "ADVAN Sport V105", which not only inherits the V105's pursuit of a "high balance of sportiness, comfort and safety", but also further achieves dry wetland performance and handling stability that surpasses the previous generation. The asymmetrical tread pattern used in V107 meets the different performance needs of the inside and outside of the tire, and the new rubber polymer formula incorporates the technical achievements developed in cooperation with luxury car brand manufacturers to develop matching tires, so that the tires can play a stronger and more powerful grip on dry and wet roads. In addition, the V107 not only retains the advanced technology of "matrix carcass structure" used by the "ADVAN Sport V105", but also greatly improves the handling stability and comfort of high-power luxury cars when driving at high speeds by optimizing tire rigidity and improving the ground to a "mound tread structure". The V107's sidewalls feature a stylish, dark new design that achieves a logo visual premium that matches the style of the world's flagship tires. In addition, the V107 will be engraved with the "SUV" logo on the tire specifications suitable for SUV models, and in order to convey the charm of this product, the Group plans to hold an online event for the whole world in February 2022.
Yokohama Transformation 2023 (YX2023), Yokohama Rubber's new medium-term management plan (2021-2023), aims to maximize the proportion of sales of high-value-added products, namely: global flagship ADVAN, SUV pickup truck tire brand GEOLANDAR, and various types of winter tires. In 2022, the Group plans to strengthen sales of summer tires, and in addition to the "ADVAN Sport V107" of the ADVAN series, a new high-performance street sports tire "ADVAN NEOVA AD09" will be launched at the same time.
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