Taobao, together with the Workers Daily Rong Media Center and the School of Labor Education of China Institute of Labor Relations, jointly released the "2021 Taobao Cold New Occupation Observation", which focused on the fresh and unpopular occupations that appeared in 2021. These include ten professions, including doll doctors, dream painters, succulent fosters, game face pinchers, organizers, cloud makers, cat food tasters, armor casting engineers, live room set designers, and mobile phone morticians.
The reporter found that novelty and fun are the keywords of unpopular new occupations, some of them are sprouted because of niche needs, and some are old trees that open new branches, such as armor casting divisions, in the long historical development, skills are on the verge of being lost, but with the rise of the national tide, old occupations add a new look.
According to statistics, among the top ten unpopular new occupations, more than 70% are created after the 90s. Huang Lanxi, a famous cat food taster on Taobao, is a post-95, she is responsible for tasting and identifying the taste, appearance, nature, etc. of the ingredients in the process of making cat food and cat milk tea, and she also has the ability to identify the smells that cats like and hate. Huang Lanxi, who was somewhat "not doing business" in the eyes of his parents, eventually founded his own brand of pet milk tea on Taobao.
The insight and creativity of this generation of young people cannot be underestimated, and they are also a generation that pays more attention to emotional value. Among the ten unpopular new professions released this time, the birth of doll doctors, dream painters, mobile phone morticians, and cloud makers is invariably to meet people's emotional values.
Lu Canglong, a young man after the 90s, is a cloud maker, he will record the appearance of beautiful clouds, and then use drip glue modeling to make a solid cloud, retaining every beautiful moment. Now, Lu Canglong sends out more than 200,000 "clouds" a year, curing more than 40,000 people across the country.
△ Lu Canglong's "clouds"
In addition, the mobile phone doctor who makes parts of mobile phones and other electronic products into artistic "old specimens" and repairs various dolls for people. This group of sellers who are engaged in niche occupations on Taobao have unique skills to help every buyer who enters the store to repair memories and emotions.
The digital economy continues to develop, and it is still giving birth to new occupations. Game face pincher and live room set designer are the new professions born of the service digital economy. Even succulent fosters are because of the vigorous development of Taobao live broadcasting, making it possible for people to be in the north, Shanghai and Guangzhou, and "poetry and far away" foster care in Dali, Yunnan.
△ Pinch face in the game
Analysts believe that China has a huge domestic consumer market, as a national application often used by Chinese people, Taobao is generating new small outlets and small trends every day. Every consumer is a participant in the new outlet, a maker. Taobao sellers play the role of connector and creator in this. These emerging occupations are strange, but behind them are the personalized and diversified needs of Taobao consumers, and the difference is that on Taobao, no matter how small the demand will be seen, no matter how unique the habits, there are also resonators.
Shenzhen Special Zone Daily reporter Wen Kun
Source: Shenzhen Special Economic Zone News