Countless viewers' long-cherished "Knife In the Snow" is finally about to start, the drama is scheduled for December 15, I believe many viewers have opened the countdown to the drama.
The reason why the audience is looking forward to "In the Snow" this year is that the call for "In the Snow" is high, on the one hand, because the "Qing Yu Nian" created by the original team of the drama is widely loved by the audience, on the other hand, because in 2021, it seems that in the market of costume IP dramas, it seems that a phenomenon-level hit has not yet been born.
Therefore, many viewers bet on the top production of Chinese films "In the Snow", it is not unreasonable, as the ORIGINAL TEAM of "Qing Yu Nian" to create a TV series, it is not difficult to see that the two dramas have a large number of actors overlapping, plus this is another costume IP drama created by Xinli Media, then naturally the drama is heavyweight as soon as it appears, and the popularity and style are not comparable to other small production network dramas.
Comparing the heat of the broadcast of "Qingyu Nian", and then comparing the unaired fire of "In the Snow" today, and combining the two drama broadcast platforms with whether they are on the star, it can be clearly seen that this year's audience has a higher call for "In the Snow".
"Qing Yu Nian" premiered on Tencent and iQiyi when it was broadcast, and the drama did not appear on the star, but it was stationed on two platforms, which is also a high-quality online drama that has not been dragged down by the broadcast platform.
And now "In the Snow" has successfully been on the star, and it is very fortunate to be on CCTV 8 sets, shangxing central 8 instead of local TV stations, which shows that CCTV attaches great importance to the drama.
On the issue of shangxing, the combination of "In the Snow" and the top 8 of the Central Committee, coupled with the help of Tencent's large platform, the drama "In the Snow" must be more likely to burst into flames than "Qing Yu Nian".
The treatment that "Qing Yu Nian" did not have at that time, and now "In the Snow" has finally been realized, which is enough to see the recognition of the radio and television for large-scale costume IP martial arts TV series.
With the "Qing Yu Nian" as the foundation, "In the Snow" is undoubtedly stepping on the shoulders of giants, of course, after the broadcast of "In the Snow", it is very likely to grow into a giant who is more burly than "Qing Yu Nian".
I believe that many viewers are like Xiaoyu, after the end of "Qingyu Nian", they are looking forward to the opening mechanism of "Qingyu Nian 2", but they did not expect that what was waiting for them was not "Qing Yu Nian 2", but Xinli Media used the original team to open the "Snow" project.
There should be a large number of audiences like The Little Fish, who initially held the incomparable expectations for "Qing Yu Nian 2" and held that they knew nothing about "In the Snow", and there must be a little bit of mustard in their hearts.
Since Xinli Media has time to shoot "In the Snow", why not finish the three dramas of "Qing Yu Nian" first? It should be the small fish who has not only raised such doubts.
After all, playing iron while it is hot is the best way to create a series of IP dramas, and shooting "In the Snow" in the middle of the film not only consumes the audience's enthusiasm for "Qingyu Nian 2", I am afraid that after the night is long and dreamy, whether "Qingyu Nian 2" can keep the original team when it starts is probably still a big problem.
With this feeling of not understanding, after slowly understanding "In the Snow", I found that the volume of "In the Snow" was not inferior to "Qing Yu Nian".
The charm of "Qing Yu Nian" is the conspiracy, and the charm of "In the Snow" lies in the martial arts, in the jianghu that makes people's blood boil. In the "2017 Cat Film Hurun Original Literature IP Value List", the two original online novels ranked 76th in "Qing Yu Nian" and 17th in the Snow.
From this list ranking, it can also be seen that the IP of "In the Snow" is more valuable, which is probably why Xinli Media should give priority to creating "In the Snow" instead of "Qing Yu Nian 2".
In fact, in 2018, "In the Snow" rose 8 places in the ranking on this list, directly ranking ninth, which further shows that It is wise for Xinli Media to shoot "In the Snow" first.
I believe that many viewers, like Xiaoyu, were originally fans of "Qingyu Nian", but did not expect that what awaited next was not "Qingyu Nian 2" but "In the Snow", at first there was still rejection in the heart, and then after slowly understanding "In the Snow", the heart was inexplicably "true fragrance".
Seeing that "In the Snow" is coming, if the heart is running wildly, Ma Ya, it is really fragrant!