"Shocked" by a store scandal? Where has starbucks' day-to-day supervision gone

Expired chocolate liquor continues to make drinks for customers, and the pastries that "don't stay overnight after opening" are on the shelves the next day... In the past two days, Starbucks has been embroiled in a storm of food hygiene issues. In the face of public opinion after the exposure, Starbucks's official Weibo responded that it was deeply shocked and had closed two problem stores at the first time. Subsequently, Starbucks issued another apology statement confirming the existence of the violation.

Starbucks's "shock" once again hammered out the inability of corporate management. In China, More than 5,100 Starbucks stores are directly operated, whether it is the supply of raw materials or product production standards, which are controlled by the company itself. Starbucks's official website has been hanging for a long time that "food safety is the lifeblood and the first priority of enterprise development", which shows that "quality control" has also been regarded as its own signature to solicit customers. Judging from the videos exposed by the media, employees seem to have long been accustomed to violations. In this regard, the enterprise is deeply "shocked", so where did the usual supervision and assessment go? At present, the market supervision department has simultaneously checked 82 other Local Starbucks stores and found 15 problems, how do enterprises fulfill their main responsibilities?

Annoyingly, this is not the first time that well-known catering companies have "overturned". Burgers eat cockroaches, rotten fruit to make milk tea, wipe foot cloth to wipe the bowl... Scandal after scandal breaks the lower limit of consumer tolerance. Over time, some consumers have even been forced to compromise, saying that "the kitchen is actually like this", and some people say that "Starbucks is good". It must be seen that cleanliness is the most basic requirement of the catering industry, as long as one is unqualified, it is "thunder" for consumers. We cannot relax our adherence to the bottom line just because of the universality of the problem. All kinds of brand stores should cherish the feathers, how can they rely on "not bad enough" and pull back their faces?

Today's consumers have read too many apology letters, there is no insincere attitude, and there is nothing insincere in reflection that is not profound. From the perspective of reality, public opinion has faded and the limelight has passed, and whether enterprises have really reflected and effectively rectified is indeed still a problem. This also gives the relevant departments a wake-up call, "shut down a few stores, nervous for a while" can not deter unscrupulous businesses, will be a comprehensive investigation of normalization, adhere to strong supervision, strict punishment, in order to eliminate health dead ends, forcing enterprises to fill the management loopholes in a timely manner.

To do catering, you have to pay attention to hygiene; to do business, you have to talk about conscience. Brand merchants may wish to go to their own back kitchen to take a look, manage a tube, fool consumers, and finally "cool" must be themselves.

Image from Visual China

Source: Beijing Daily

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