On December 13, CCB Guangdong Branch held a new mobile banking product launch conference, taking the lead in the industry to launch the "Guangdong Unified Agent Customer Group Edition" mobile banking. This version aims to enhance the mobile banking experience of CCB's unified "salary owner" customer group, and create a new wealth companion model and a more secure and convenient "salary sharing" service system.
Liu Jun, president of the Guangdong Branch of CCB, introduced to nandu reporters that the release of the "Guangdong Tongfa Customer Group Edition" mobile banking is another exploration and innovation of the Guangdong Branch of CCB to serve the tongfa customer group. CCB has always adhered to the original intention of serving customers, practiced the new financial concept of "people-centered", relied on financial technology to focus on customer experience, continuously upgraded customer service, and will continue to deepen customer "big wealth management" in the future, providing richer and more competitive product choices, more intelligent decision support and more professional investment advisory services.
The demand for online financial ecosystem construction is growing
At present, the scale of netizens in the country has reached 1.011 billion, and the total amount of mobile transactions has exceeded 1800 trillion yuan, and the demand for online financial ecology construction is growing. The Internet is also deeply changing the way users think and behave, in the era of information explosion, massive choices have made customers confused, and minimalist interaction is becoming a new trend in the development of mobile finance.
The "Guangdong Tongfa Customer Group Edition" mobile banking released this time is to achieve "open is needed" by upgrading and innovating eight functions, featuring exclusive financial scenarios such as my salary, exclusive wealth management, consumer finance, medical services, exclusive rights and interests, etc., providing customers with a new interactive companion mode such as information interaction, product recommendation, one-click purchase, closed-loop service, etc., focusing on the "one thousand people" attribute of the unified agent customer group to create a characteristic APP interface, facilitating direct online service functions, and realizing account management "one-click" Experience and salary intelligent ledger "one point" mastery; at the same time, the creation of intelligent recommendation and exclusive "account manager" module will also bring a more personalized wealth management experience, focusing on the "salary" individual diversified financial, life needs link full-platform service sites, of which "CCB Life" is a local life platform covering catering, entertainment, travel and other multi-scenario themes built by CCB, which will provide all-ecological financial service support for "salaried people".
CCB mobile banking has more than 38 million users in Guangdong
Up to now, CCB's mobile banking users have exceeded 400 million people nationwide, and guangdong users have exceeded 38 million. In the past, as a traditional online business handling channel, mobile banking has more assumed the role of a single counter "backup", and the space for functional expansion is limited. However, with the vigorous development of social intelligent iteration and online transactions, mobile banking, as the main battlefield of digital operation, has begun to truly play the advantages of personal mobile financial service platforms, and more mobile banking similar to the "customer group version" has undertaken the mission of banking scene linking, ecosystem construction, customer service concept output, and customer life cycle management, and transforming financial "service providers" into financial "demand meeters".
Nandu reporter Zhou Liang
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