The rushing water of the Brahmaputra River flows through the canyon; the sound of the water hitting the rocks rings in the ears like a sleep song. Recently, when users set a reminder in the Douyin time management tool, after arriving at the agreed time, they will receive a reminder page for the landscape documentary, with quiet and soothing music. In view of the cognitive behavior characteristics of the elderly, the page will also appear voice broadcast, and the rest reminder content will be communicated to the user by voice.
It is understood that Douyin introduced a total of 8 landscape documentary videos this time, which are used to remind users to pay attention to rest and sleep in time. These videos are dominated by scenery such as gongga snow mountains, Qinghai Lake, Kanas, and brahmaputra, and last about 20 seconds. The reporter's experience found that compared with the past text reminders, the upgraded reminder page is presented visually in the landscape, and the blocking feeling is more obvious and comfortable.
In a daytime rest reminder video, Douyin creator @Ding Zhen stands on a rock and looks into the distance, in front of a clear river, the green mountains in the distance are gradually getting closer, and the quiet scenery of Litang in Sichuan can be seen. In a reminder video for elderly users, as the poetic scenery of Kanas in Xinjiang is presented in front of the eyes, a gentle and soothing voice appears at the same time: "Vibrato reminder, rest for 15 minutes to maintain health, take a deep breath, look more green, it is beneficial to the eyes." ”
After the optimization of the rest reminder page, it was also praised by Douyin netizens, "Such a video can not only achieve the purpose of reminding the rest, but also leave a buffer space in the psychology and make yourself more reasonable to plan the use time." ”
In addition, the recent break reminder video of Douyin is also constantly "new". Recently, Qi Wei and Lee Seung-hyun took the small things in life as the starting point and filmed multiple theme videos on rest, exercise and sleep to remind users to pay attention to rest. Previously, Douyin has also cooperated with stars such as Ma Li, Jin Chen, Ayunga, Phoenix Legend, Mao Xiaotong, and IP such as SpongeBob SquarePants and Peppa Pig to shoot rest reminder videos, which have been widely welcomed and praised by Douyin netizens.
It is reported that as early as March 2018, Douyin launched the time lock function, which is the first short video platform in the industry to launch an anti-addiction model. At present, in addition to launching many anti-addiction videos, Douyin has also launched time management tools, "can't go away" and other product functions. For the youth group, Douyin also launched the function of real-name authentication users under the age of 14 directly entering the teen mode, and teen users cannot exit by themselves after entering, and can only use for 40 minutes per day.