Recently, Fei'ao released the "micro desktop" flagship M17, Shanling launched a new flagship M9 equipped with a smartphone, and Lepi's flagship model has finally arrived, and it has actually been released as early as the end of September. As a follow-up to the "Le Forty Thousand" LP6Ti, as the name suggests, it was released with the halo of the "7th Anniversary" commemorative edition. Originally, Le 40,000 was limited to 199 units, but this seventh anniversary edition will continue to reduce the number of units sold to 99 units, which is still sold globally, priced at 42,800 yuan.
For such a high price, you can buy a Leica full-frame camera, you can also form a set of high-configuration Apple family buckets, or even buy a brand new scooter. In the entire player circle, this price is also second only to the "Suo 60,000" DMP-Z1, which is the most expensive model in the "National Brick". But surprisingly, the 7th anniversary edition was sold out before the price was even announced at the press conference.
Shortly after the price was announced, the seventh anniversary of LP6Ti even turned into a rare HiFi "wealth management product":
There are dealer markup group packages for sale:
There are burners who have not grabbed it and collected money:
At present, there are only ups and not downs in the spot:
There are new machines that call out harmonious words when the new machine is opened:
There are headphone brand managers who buy and turn powder at their own expense:
There are also onlookers who envy and hate:
So why does such a "portable brick" that costs more than 40,000 yuan, does not bring Bluetooth, does not support streaming media, and can only be played locally, why is there such a difficult situation?
【Probably the most expensive DAP materials】
At this stage, the pricing of flagship DAP is roughly divided into 3 files. The first gear is in the price of 10,000-20,000, including Qianlongsheng QA390LE, Fei Ao M17, Shanling M9, etc.; and then up to the second gear of 2-3 million price points, there are Avery and SP2000, Leto Titanium Chrysanthemum, hifiman hm1000 gold version; to the third gear, 40,000 upwards, only Sony and Lepi are left.
As the only brand in China that focuses on DAP, Lepi has given people the impression of "hard-core stacking" for 7 years. Compared with Sony and Avery, the national brick is still at a significant disadvantage in terms of software strength and brand influence, and to achieve "corner overtaking", the only chance to win is sound quality. In order to achieve the sound quality level beyond the ordinary flagship, the seventh anniversary of Lepi LP6Ti has followed the two major "killer skills" of Le 40,000 Miles-
Built-in Intel FPGA, the subsidized price of a single chip exceeds five digits. At present, there are many excellent domestic FPGAs, but large-scale FPGAs can only choose Intel. The larger the scale (the greater the number of internal luts), the greater the potential to be exploited. Through the in-depth development and application of the chip, Lepit has realized large-scale digital filtering, high-performance custom EQ, high-precision clock, high-bandwidth interface, ultra-low jitter SPDIF output and other functions by relying on an FPGA alone, which greatly saves the PCB area and provides sufficient space for subsequent layout OF DACs, low-pass, and ear amplifiers;
Four custom instrument grade R2R DACs are built-in, the AD5790. This chip is the highest-digit R2R DAC in the non-civilian field, and is mainly used in the measuring instrumentation and aerospace fields. Thousands of internal resistors are connected in parallel, and then fine-tuned through complex processes (laser, PVD), precision matched to a 20-bit width, and the temperature drift of the entire DAC is only 0.018PPM. Such black technology-level performance also means high costs: the single-chip 5790 is quoted at more than $80, and the R2R DAC, which was once the highest-end civil grade on the market, is also the PCM1704 produced by Deyi Company, and the price of a single piece is more than $30. With the most high-end raw materials, there is a design basis for top sound quality.
【Upgraded material, more valuable than the expensive 3000】
This 7th anniversary edition is based on The Limited Edition flagship LP6Ti, which was released by Leppo three years ago, so the luxury materials for the core components remain basically the same. The LP6Ti, priced at 39800, with its strong sound quality beyond ordinary carry-ons, turned the public opinion criticism caused by high pricing in the early stage of the sale into the praise of the highest combat strength representative of the national bricks. "Expensive to be worth" is also a summary of the music forty thousand by many players.
And this 7th anniversary version, priced at 3,000 more expensive than Le forty thousand. In addition to the same FPGAs and R2R DACs mentioned above, the upgrades mainly include:
More gorgeous tuning: Under the premise of keeping the quality of the original machine basically unchanged, the simulation part adopts a special edition Superior O op amp and Superior A ear amplifier, whether it is to express the human voice or the instrument, the sense of listening is more gorgeous, closer to the ideal "golden splendor" of Lepi, if the original Le forty thousand is a "classical artifact", then the seventh anniversary is better in the compatibility theory of pop music;
Even more stunning look: In the design language of Leppet DAP, wood is undoubtedly the most iconic. This seventh anniversary edition uses a rare Echizen lacquer process wrapped in a mahogany solid wood shell and processed for several months. This is also the second lacquered product after the LP6 Platinum Edition. At that time, the cost of changing the paint shell of the platinum version group purchase was 3870 yuan, and the relative standard quotation was full of sincerity, and the 40,000 back shell of the fun this time was more conscientious in combination with the final pricing;
More luxurious accessories: Because it is a special commemorative version, the standard leather case has also been replaced by a special edition: Italian first layer of cowhide, batik, handmade, and not sold separately.
【Manufacturer's sales policy and agency operation behavior】
The first two points illustrate how strong the product strength of LP6Ti's seventh anniversary is. The last reason for its rapid sell-out may have something to do with the marketing level. Since the number of orders for the seventh anniversary far exceeded expectations, the official changed the original limit of 77 units to 99 units. But for high-end portable enthusiasts with deep pockets, such a small increase must be "difficult to quench thirst". Although Lepi also stressed at the press conference that this special version is more to commemorate the 7th anniversary of the establishment of Lepi, more to make up for the regret of the part of the burner who failed to have Le forty thousand before, but this time Lepi really underestimated the number and enthusiasm of potential high-end burners, and before the price was announced, it was "pre-booked" by many burners, and the follow-up burners who held coins and waited did not expect to have "such a large amount in advance".
At the same time, the seventh anniversary edition is still a global release policy. In addition to Chinese mainland burners, Hong Kong, Macao, Taiwan, Japan and South Korea, including European and American markets are covered, so the domestic distribution of goods is not much. Because Lepi does not use the direct sales model, the vast majority of distributors can only get 1-2 units, so there are various agents " special" sales methods, such as the operation of the mark-up group bundle package.
Whether it is scolded as a high-priced IQ tax, or exaggerated as the strongest portable brick, at least from the market feedback, this seventh anniversary has been a success. As a force that cannot be ignored in the high-end HiFi circle, Lepi has always been focused on moving forward, striving to make a small group of people in the world hear a better voice. From this seemingly inconspicuous little aspect, it is the essence of domestic products as self-improvement. This alone is worthy of praise.