Magic Book Revelation 12.8 closes the full-platform download portal, stops game recharge and new player registration, and will officially shut down the game server on February 14, 2022.
Less than a year from the public beta to the closure, the game has entered the countdown to life, which is really regrettable, but at this time, many two-dimensional mobile game players have a doubt: will "Yin and Yang Division" be the next "Magic Book Apocalypse"?
We can analyze this problem in detail from the perspective of "game operation".
According to the law of game operation, each game has its own life cycle, with the passage of time on the line, the game value will inevitably expand, the various tokens and props in the game will gradually increase, the game rhythm will gradually change, the old players will gradually lose their interest and motivation in the game, and the new players will enter the pit Threshold higher and higher. Although this stage of the game may still retain a certain amount of gold absorption capacity, the overall commercial potential has been exhausted, which can be considered to have entered the "old age stage".
The game with the longest online time that individuals have played has been online for 14 and a half years, of which 12 years are in the "old age stage" and are still being updated. Therefore, although the game manufacturer does not do well in the game, it can give players a sense of security and trust (who is not mentioned here).
However, we must understand that people will leave one day, the company or project team will have a disbanded day, and the game will be closed, which is only a matter of time.
But I don't think "Yin And Yang Division" will be cold now, for three reasons!
First, the game "Yin and Yang Division" has always been the existence of the "top pillar" in the domestic two-dimensional mobile game, even after the launch of "Original God", "Yin and Yang Division" still sits firmly in the second chair of the two-dimensional mobile game circle, and its situation can only be described as "like the sun in the sky"! If "Yin and Yang Division" suddenly cools down, either the domestic two-dimensional mobile game circle has collapsed, or the mobile game manufacturers have withdrawn from the field of two-dimensional mobile games. But from a practical point of view, neither of these is likely to be achieved in the short term.
Second, the publicity offensive of "Yin and Yang Division" in recent times has become more and more fierce in various linkage activities, which also shows from the side that the official internal team is more optimistic about the prospects of the game "Yin and Yang Division", and the partners have also given a very big affirmation to the brand influence of "Yin and Yang Division", otherwise they would not do this kind of money-burning activity.
The third point is that many players underestimate the weight of the three words "Yin and Yang Division"! At this stage, the pattern of the domestic two-dimensional mobile game circle is changing, and the mobile game manufacturers are no longer limited to the game itself, but gradually IP the game.
For example, the "Yin and Yang Division" series has successively launched "Decisive Battle of Heian Kyo", "Yin-Yang Division: Baiwen Card", "Yin-Yang Division: Monster House", and will also launch the same IP works of "Codename: World" (tentative) in the future.
Another example is the "Crash" series has successively launched "Crash Academy 2", "Crash 3", "Crash: Star Dome Railway", and will also launch the series's orthodox sequel "Crash 4" in the future. The "Shaoqian" and "King" series also have similar initiatives.
For the game manufacturers themselves, the three words "Yin and Yang Division" are no longer just a game, but an IP brand, which is also the biggest difference between "Yin and Yang Division" and "Magic Book Revelation", so "Yin and Yang Division" will not, and can not be so easy to cool!