Take "Zhenpin" as the starting point to promote the revitalization of regional industries_Shenzhen News Network

"Zhenpin" is Shenzhen's standard system for building a whole chain of deep food supply from farmland to table against international advanced standards, and creating a high-quality urban edible agricultural product brand by carrying out "Zhenpin" evaluation. Since the beginning of this year, Shenzhen has solidly promoted the practice of "I do practical things for the masses", taking "Zhenpin" as the starting point, continuing to carry out the work of helping high-quality agricultural products in the corresponding areas to pass the evaluation of "Zhenpin", and doing a good job in consolidating and expanding the results of poverty alleviation and effectively connecting with rural revitalization. Up to now, Shenzhen has launched 49 "Zhenpin" in counterpart assistance areas, including 25 guangxi Baise, 12 Guangxi Hechi, 5 Guangxi Nanning, 4 Guangdong Heyuan, 2 Guizhou Bijie, and 1 Xinjiang Kashgar. Shenzhen's counterparts in the area are rich in quality and have a large number of edible agricultural products with distinct local characteristics, but there are also development problems such as unsmooth supply chain, low degree of product commercialization, low degree of industrial marketization, and lack of leading enterprises. In 2020, Shenzhen set up a "Zhenpin" poverty alleviation working group. The working group formulated a work plan including industrial mapping, on-site investigation, standard development, publicity training, industrial docking, implementation evaluation, etc., conducted field research and inspection of 10 bases in 4 counties and cities in Guangxi, carried out more than a dozen "Zhenpin" and key agricultural product standardization training for Hechi, Baise and other places, and selected key products, created standardized service support pilots, built a guiding standard system, and drafted and completed the Dahua Seven Hundred Chicken Standard System and important technical standards. And in-depth understanding of the characteristics, advantages and disadvantages of the local agricultural products and food industry, selected a number of Guangxi high-quality agricultural products to declare "Zhenpin". With "Zhenpin" as the link, Shenzhen guided 5 leading Enterprises in Shenzhen to establish 13 "Zhenpin" bases in Guangxi, promoted the establishment of cooperative relations between large enterprises and scientific research institutions in Shenzhen with local governments and cooperatives, opened up supply chains and industrial support channels in the east and west, and promoted the establishment of close industrial ties between multiple parties. One end of the "Zhenpin" is connected to the food base in the support area, and the other end is connected to the huge consumer market in Shenzhen and even the Guangdong-Hong Kong-Macao Greater Bay Area. According to statistics, Jinjin Group and other 5 Shenzhen enterprises and Guangxi jointly declared the "Zhenpin" sales in Shenzhen nearly 20 million yuan, Guangxi Baise mango is even more after becoming a "Zhenpin", in June and July this year alone, sales exceeded 2.5 million yuan. In the 200,000-mu mango orchard in Tianyang District, Baise City, Guangxi, migrant workers in the orchard have a monthly income of 3,000 yuan, which effectively solves the local dilemma of "difficulty in customer purchase, difficulty in product sales, and difficulty in increasing farmers' income". Shenzhen and Guizhou make use of their respective advantages to form a complementary resource. The Department of Agriculture and Rural Affairs of Guangxi has clearly increased investment in agriculture, selected a number of key agricultural products, and guided Guangxi enterprises to join the "Zhenpin". The two places continued to strengthen cooperation, increase the intensity of system promotion, improve the quality foundation of Enterprises in Guangxi, and improve the monitoring mechanism of the base, and carry out off-site supervision for the "Zhenpin" base in Guangxi. The relevant person in charge of the Municipal Market Supervision and Administration Bureau said that the next step will continue to explore the working mechanism of the revitalization of the "Zhenpin" countryside, strengthen the cooperation between Shenzhen and Guangxi, combine the advantages of Guangxi's high-quality agricultural product resources and Shenzhen's management, technology, market and other advantages, promote more Shenzhen leading enterprises to cooperate with Guangxi enterprises, introduce good production and marketing docking channels, and help more Guangxi "Zhenpin" enter Shenzhen supermarkets. (The original title is "Taking "Zhenpin" as the starting point to promote the revitalization of the regional industry") window. HLBath=1; window. HLBath=1;