Sports Big Business No. 2747, welcome to pay attention to the leading sports industry information platform
Global sports marketing event TOP10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the global sports marketing TOP10 and unlisted events from December 6 to December 12.
10. Midea Building Technology became the supplier of HVAC for the National Stadium
December 7 news, recently, Midea Group Building Technology Division signed a contract with the National Stadium (Bird's Nest) online cloud, officially became the national stadium (Bird's Nest) HVAC supplier.
At the signing ceremony, Midea Building Technology released an intelligent upgrade solution for the HVAC system specially built for the Bird's Nest, through the application of digitalization, informatization and intelligent technology, to help the HVAC system of the Bird's Nest venue to achieve a new operation of energy-saving, low-carbon and intelligent services, which is expected to reduce carbon emissions by about 200 tons per year, and greatly improve the operational efficiency of the HVAC system of the venue, while accurately regulating the internal temperature of the venue, helping the Bird's Nest to build an intelligent and low-carbon sports venue.
9. Zhang Zining served as the brand ambassador of Anna Su Sports
On December 8, Anna Sui Active officially announced that young singer Zhang Zining was appointed as the brand ambassador. Anna Su Movement official Wei wrote, "She, is a vibrant and fashionable "purple" girl, but also the king of the stage shine, she is the Anna Su Sports brand ambassador - @ Zhang Zining, on the road of #Looking for Active#, let us work with Zhang Zining to keep the original intention and move forward hand in hand! ”
It is reported that Anna Sue Movement was founded in 2018 and is a fashion sports brand of the same name founded by Chinese-American designer Anna Sue. Through the consistent strong style and fashion culture, the brand highlights the personality attitude of "good girl" and "bad girl", creates women's fashion sports products with both style and professionalism, and leads the new trend of fashion sports in the wearing needs of contemporary women on different occasions.
8. Ouyang Nana was appointed as crocs' global dynamic spokesperson
On December 6, Crocs, a brand of cave shoes, officially announced that Ouyang Nana has become the global vitality spokesperson of Crocs. According to Crocs' third-quarter earnings report, the company achieved revenue of $626 million, up 73% year-on-year, and revenue in the Asia-Pacific region of $83.6 million, an increase of 21.2%.
Ms. Luciana Xi Xiaolei, Global Vice President of Crocs and General Manager of China, expressed great expectations for Ouyang Nana's joining: "I am very pleased that Nana can join the Crocs family, and in the future, we will work with Nana to bring consumers more opportunities for free expression and comfortable and free experience." ”
7. De Bruyne is the Ambassador of the Therabody brand
On December 9, Manchester City Midfielder De Bruyne was appointed as an ambassador for the technology and health company Therabody. In February, De Bruyne became an investor in Therabody and Manchester City became Therabody's first Premier League club to work with.
In May, Inter striker Romelu Romelu Lukaku also became the Therabody ambassador and investor, saying he was a "long-time user of Theragun". Therabody currently has offices in Shanghai, London and Dublin, with its headquarters in California, USA. Therabody has also partnered with Paris Greater to create a "culture of wellness" among its players, coaches, medical experts and global community.
6. Fang Bo became the spokesperson of the Pingda table tennis brand
December 9 news, recently, the Swedish table tennis brand STIGA officially announced that the world champion Fang Bo as its "BANDA" branch brand spokesperson, in the market has an excellent reputation of the award board will meet with fans in China.
As the industry's leading table tennis brand, Stika has a history of 77 years. In 1993, Stika signed a contract with Liu Guoliang, opening up in-depth cooperation with the Chinese market. In recent years, Stika has established cooperation with many national players, Xu Xin and Wang Manyu are both stika signed players.
5. MONCLER officially became the official formal wear partner of Inter Milan
December 6 News, in order to maintain Moncler's passion for design, innovation, community and culture, the brand announced a three-year partnership with Inter Milan, a world-renowned Italian football club with a long history. Moncler will become Inter's official formal wear partner. The two iconic brands from Milan have forged an important connection, and this combination perfectly embodies Moncler's mission to go beyond luxury and fashion.
This flawless partnership continues the crossover culture of Moncler, which welcomes the world of football into their extended fashion universe. At the same time, it also represents a new step in the global expansion journey of the Inter Milan brand out of the stadium and into the world of fashion lifestyle.
4. iFLYTEK and Jingma Sports became partners of Shenzhen Football Club
December 7 news, recently, Shenzhen Football Club and iFLYTEK signed a cooperation agreement. iFLYTEK has become a partner of Shenzhen Football Club, working together to cheer for the Shenzhen football team and bring more convenient and efficient services to the majority of fans and sports enthusiasts.
In addition, recently, Shenzhen Football Club and Guangdong Luma Sports Equipment Co., Ltd. signed a cooperation agreement, Jingma Sports has become the official partner of Shenzu Club, Jingma Sports will provide more professional equipment for Shenzu, help the construction of Shenzu hardware facilities, and further improve the logistics support level of Shenzu.
3. Pan Xiaoting became the spokesperson of "Sunshine Care" milk powder
On December 8, the "Sunshine Care" milk powder invited world champion and nine-ball diva Pan Xiaoting to become the brand spokesperson. Sunshine Care said that Pan Xiaoting is the first female player in the Chinese billiards industry to win the world championship, she is the holder of the 10-time 9-ball world champion, and is China's nine-ball diva, a star with good strength and reputation. This cooperation further confirms Sunshine Care's responsibility and belief in brand positioning.
So far, Sunshine Care Milk Powder has provided safe and healthy high-quality milk powder for millions of Chinese babies, and has passed the maternal love test of countless Chinese mothers. In the future, Sunshine Care strives to implement the mission of Chinese national brand and continue to provide safe and high-quality rations for Chinese babies. We will make unremitting efforts for Chinese babies to drink more suitable high-quality milk powder, and strive to become a new benchmark for domestic milk powder.
2. Minority sports brand Particle Mania official announcement global spokesperson Zhou Xun
On December 8, the minority sports brand Particle Fever (Particle Fever) officially announced the global spokesperson Zhou Xun. According to Tianyan, Particle Mania was founded in October 2015 and has received investment from Fengrui Capital, Sharing Investment, Proxima Centauri Venture Capital and PreAngel, Genesis Partners and other institutions. At the 2021 Tokyo Olympics, Chinese Olympic athletes wore particle-mania jerseys to win gold for China.
It is understood that Particle Fever Particle Fever (hereinafter referred to as PF) has been positioned as a sports technology brand at the beginning of its establishment, and has cooperated with the world's top functional materials brands such as 3M and the International Wool Bureau to carry out process innovation, and its product design is avant-garde and meets the needs of multi-functional and multi-scenario consumers.
1.2021 LPL All-Star Weekend Held in Haikou A number of sports giants helped the team
From December 10 to December 12, the 2021 LPL All-Star Weekend will be held in Haikou City, Hainan Province. This all-star, EDG e-sports club became the biggest winner, winning the 2021 Best Club, MVP of the Year, Most Popular Player of the Year, Best Foreign Aid of the Year and other awards.
Main Winners:
EDG Esports Club won the Coaching Staff of the Year 2021
EDG. Venus wins Manager of the Year 2021
EDG x TCL won the Best Business Operations of 2021
EDG Esports Club won The Best Brand Marketing of the Year 2021
EDG. Viper won the best foreign aid of 2021
EDG. Jiejie was named the most popular player of the year in 2021
EDG Esports Club won the 2021 Club of the Year
EDG. Scout was named MVP of the Year 2021
WAwa, Liu Mou (PDD) and Zhu Yihang became members of the 2021 LPL Hall of Fame
In addition, the event also attracted a number of sports stars, Deng Yaping, Pan Xiaoting, Chen Aisen, Zhu Fangyu and others came to the scene as award guests.
International Sports Marketing Summary
◆ Dortmund renewed its contract with digital forex company InstaForex
December 7 news, a few days ago, Bundesliga giants Dortmund announced the extension of cooperation with digital foreign exchange company InstaForex. Since 2019, InstaForex has been Dortmund's official partner in Asia and the CIS region.
With Borussia Dortmund having won the German Cup five times, InstaForex has not only expanded its customer base, but also enabled its customers to benefit from cooperation. Enjoy a VIP experience at the club's stadium and engage with the club's legendary stars.
◆ Monaco has a partnership with software game developer Strykerz Inc
December 7 news, recently, Ligue 1 powerhouse Monaco and software game developer Strykerz Inc. reached a two-year cooperation agreement, the upcoming online football game "UFL" as the club's official football game supplier.
UFL has been in development since 2016 and will be a free online game. Other partners include West Ham United, Borussia Monchengladbach and FIFPro. UFL will gain exposure on Monegasque's social media and regularly broadcast content on the club's official Twitch.
◆ Kingspan becomes an F1 Mercedes team partner
December 7 news, F1 Mercedes team has a new partnership with Kingspan, a global leader in high-performance insulation and building coating solutions.
Kingspan will chair the team's sustainability working group, blazing a new trail for F1. The mission of the working group is to bring together experts from different fields to contribute to the team's goals and to open up new avenues and new technologies for reducing emissions in motorsport.
◆ Floki became a Leverkusen sleeve sponsor
On December 8, 2018, FC Bayer Leverkusen in the Bundesliga recently announced that Floki has become a sponsor and senior partner of the team's sleeve advertising.
The cooperation agreement signed between the two sides applies to the Bundesliga and European venues. As the club's premium partner, Floki's ad will also be presented this season on led billboards on the sidelines of Bayer Arena. Floki will also receive the club's digital channel entitlement.
■ Lavazza became the official coffee partner of Arsenal women's football team
December 9 news, the Premier League powerhouse Arsenal and the leading Italian coffee manufacturer Lavazza expanded the partnership, the latter became arsenal women's football official coffee partner. It is reported that Arsenal's cooperation with Lavazza began in October 2018, in addition to Lavazza will continue to support arsenal men's home games.
According to a study by Nielsen Sports, new domestic broadcast deals with the BBC and Sky Sports could allow WSL to attract 14.5 million UK viewers throughout the season. That number would make the league the fourth-highest-rated domestic league in the UK. WSL is also the most talked about women's soccer league on social media in the world, surpassing NWSL last month.
Note: The images used in this article are from the Internet