On the morning of December 12, 2021, under the guidance of Xiamen Municipal Bureau of Commerce, Xiamen Federation of Commerce, Alibaba Local Life, and Jimei Yintai Department Store jointly organized the "Food Shang Xiamen Taste Heron Island" food festival at Jimei Yintai Department Store. Chen Yuejin, member of the party group and deputy director of the Xiamen Municipal Bureau of Commerce, Lin Xiongbiao, executive vice president and secretary general of the Xiamen Federation of Commerce, Cai Weihua, deputy general manager of the southeast district of Alibaba's local life and public affairs department, and Wu Fei, general manager of Jimei Yintai Department Store, attended and pressed the start button.
The event was linked with Ali's local life Hungry and word-of-mouth, with the help of the "Double Twelve" national IP, the online food festival initiated by Ali Local Life, with the theme of "People's Life", divided into four directions of "People's Stomach", "People's Face", "People's Home" and "People's Music", and designed four theme venues, including characteristic venues, list venues, industry venues, and divine coupon venues. At the same time, the island is happy and linked, offline in Jimei Yintai Department Store to hold a launching ceremony, according to the needs of each district to hold a variety of food festivals, to carry out taste of Heron Island food selection, to hold a list release and awards activities, in order to gather popularity, unite people's hearts, and create a catering consumption atmosphere.
In terms of promotion channels, in order to expand the influence of the year-end feast of catering, Alibaba Local Life and Xiamen Radio and Television jointly promoted the participation of double twelve merchants, fully integrated the respective advantages of new media and traditional media, and successively launched a publicity column for Chinese New Year's Eve meals to help the majority of catering businesses promote Chinese New Year's Eve meal reservations, so as to bring real discounts to the citizens who travel and enjoy the good time of reunion.
Lin Xiongbiao, executive vice president and secretary general of the Xiamen Federation of Commerce, said that during the "Double Eleven" period, the Municipal Federation of Commerce seized the first consumption node after the recovery of the epidemic and organized the "Double Eleven Chopsticks Carnival", more than 20,000 local businesses in the city participated in catering, fruits, flowers and entertainment, and more than 30,000 rider brothers joined, with a total of more than one million red envelopes, driving the increase of key cooperative brand transactions by 13.8%, and through live broadcasting, promoting consumers to spend a total of more than one million in stores. The Double Twelve Consumption Node launched the Food Shang Xiamen Taste Heron Island "Food Festival", which is just connected to the first consumption hotspot at the end of the year, and is expected to promote a new round of catering consumption boom.
Cai Weihua, deputy general manager of the southeast district of Alibaba's local life and public affairs department, pointed out that during the "Double Eleven" chopsticks carnival, Li Jiaqi, Wei Ya and other Taobao live broadcast head anchors were invited to enter the game to help Xiamen catering businesses sell goods, especially Li Jiaqi's live hot pot special, 20 minutes before the rush, tens of thousands of users poured into the word-of-mouth APP to buy offline consumption packages in advance, and the number of purchases exceeded 9 times that of the daily whole day.
The leaders attending the meeting presented awards to the outstanding merchants of the "Double Eleven" Chopstick Carnival
Chen Yuejin, deputy director of the Xiamen Municipal Bureau of Commerce, pointed out in his speech that since the beginning of this year, the municipal party committee and the municipal government have successively introduced a series of policies and measures to help enterprises bail out and reduce their burdens, and actively and effectively respond to the impact of the epidemic. Combined with the holding of the "All Fujian Tesco • Xiamen CityWide Happy Consumption Festival", the city and district linkage, cooperation between all parties, online and offline combination, and actively carry out a variety of promotional activities, so that the popularity of the business circle "gathers", let the night consumption "fire" up, let the masses live "happy", take multiple measures to stimulate consumption growth, promote consumption replenishment, and promote the recovery of the service industry, including shopping, catering, etc. According to statistics, from January to October, the city achieved a total retail sales of social consumer goods of 214.52 billion yuan, an increase of 15.7% year-on-year, 5.1 percentage points higher than the provincial average, and the growth rate remained the first in the province. The city's catering industry revenue reached a total of 21.92 billion yuan, an increase of 22.3% year-on-year.
After the launching ceremony, Deputy Director Chen Yuejin and his party visited and investigated the catering enterprises of Jimei Yintai Department Store, focusing on the recovery of the operation of the catering enterprises and understanding the difficulties existing in the enterprises.