Double Eleven has just passed, and Double Twelve has arrived. Will you still buy, buy, buy? This weekend, the reporter visited and found that there are still many shopping malls and shopping malls in Chongqing that launch preferential activities. However, compared with previous years, the "Double Twelve" element is not prominent, and some appear in the name of anniversary. From the perspective of the strength of the offer, the temptation to consumers is not large.
▲The mall of Double Twelve
"Low-key" double twelve
On December 12, it was the weekend, and the Guanyin Bridge Pedestrian Street was full of passengers. At the entrance of the century new capital, there are anniversary posters in the conspicuous place, and many consumers in the mall choose goods in front of special counters such as cosmetics, women's clothing, jewelry and so on. However, compared with the scene of checkout queues for this year's Double Eleven activities, the "scene" of Double Twelve is much more bland.
Not far from the North City Sky Street, the atmosphere of double twelve is even more "low-key" a lot. A number of light punching devices are set up in the mall to create a New Year's festival atmosphere, but there is no deliberate emphasis on the "Double Twelve" element. Many brand stores also did not place double twelve discount posters at the door.
"Compared with this year's Singles' Day, Double Twelve does have less of a shopping festival atmosphere." Miss Shi, who lives in Jiangbei District, told reporters that she had stockpiled a lot of goods during the double eleven period, and the double twelve was mainly to "check the leakage and fill in the gaps", "after a circle down, the activity is indeed not big, there is no desire to shop." ”
There are not a few consumers who feel the same way.
Ms. Deng, who lives in Nanping, said: "It is very cost-effective to get wool in the spike activity of the Singles' Day offline counter. I just walked around, beauty is mainly full of activities, the strength of the giveaway is not large, some costumes although marked 5 to 8% off, the price is not cheap. ”
Double Twelve "not fragrant"?
After visiting Jiangbei, Yangjiaping, Nanping and other business districts, the reporter noticed that some offline shopping malls and shopping malls this year did not even specially prepare for the Double Twelve activities.
Why is double twelve "not fragrant" this year?
Some consumers bluntly said that on the one hand, they have just experienced Double Eleven, their wallets have been "hollowed out", and the double twelve budget is not much or even no budget. On the other hand, there are too many shopping festivals, there are many choices, and offers are frequent.
Some insiders pointed out that from the performance of the past years, the consumption heat of double twelve has not been as hot as double eleven. Coupled with the fact that the "chopping hand" battle has just passed the Double Eleven, the consumers of the Double Twelve will be more rational, so it will be more difficult to stimulate the shopping enthusiasm of consumers, and offline physical stores will need to come up with the same or even greater discounts.
At the same time, he pointed out that some merchants do not rule out the launch of more powerful preferential activities for the sake of liquidation at the end of the year, which requires consumers to spend more time to understand.
▲Activities launched by the mall
Tips:
Did you get your heart around these offers in December?
So is there still a "lying down" to pick up in December? The reporter combed and found that there are shopping malls that combine the anniversary with the double twelve, and the preferential activities have been extended to late December or even February next year. It is worth mentioning that some offline supermarkets have also moved activities online, and consumers have more choices.
For example, Century New City, located in the Guanyinqiao business district, held 20th anniversary celebrations from December 3 to December 12, including a 150 yuan reduction of 150 yuan for designated cosmetics, some brands launched a limited gift box, men's and women's clothing, home children's use of 30% off and other activities. Beicheng Tianjie Double 12 has exclusive, limited tide products for sale on the day, and many brands such as women's wear, sports trends, and beauty have launched online and offline activities at the same price.
The Times Sky Street of Daping Commercial Circle held a 12.12 Carnival, from December 11 to December 19, there were activities such as spending 1,000 yuan and giving 1,000 long pearls, limited discounts and gifts for many brands of beauty, and sports tide brands with full reductions and limited time prices. Shin Kong Plaza in Jiazhou Business District has 199 points for the purchase of vouchers for catering, leisure sports, electronics and other vouchers, as well as preferential measures such as points lottery and point credit.
Raffles City In Chaotianmen Business District launched the Welfare Daily Enjoyment Activity, 199 yuan can be purchased for a value-added gathering package, including a number of food and beverage coupons, which can be used from December 6 to December 31, and 350 yuan can be purchased to experience the value-added package, including leisure and entertainment, beauty salon and other brands of cards, sets of rolls, which can be used from December 6 to February 28 next year. During the event, the mall also has Activities such as Tuesday Movie Deals and Friday Food Coupons.
Some shopping malls have also launched online double twelve activities, such as Zhongbai New Century on December 12 and December 13, a number of brands have live broadcast room activities; Shin Kong Tiandi has launched a micro-mall punctual second to kill big-name beauty, beauty part of the goods 2.5% off and other activities.
Upstream news reporter Tang Xiaobei photo report