Wenfeng Company, which does not blow "Hao Brother" rainbow farts, recognize it well.
Author | Liu Qinwen
Editor 丨Li Yiming
Source | Mustang Finance
Because the secretary blew the boss's "rainbow fart" too exaggerated, after being exposed by the media at the beginning of the month, Shanghai Wenfeng Beauty Salon Company (hereinafter referred to as Shanghai Wenfeng) and its boss Chen Hao really "caught fire".
And because the company name has the word "Wenfeng", Wenfeng Shares, a listed company under Jiangsu Wenfeng Group (hereinafter referred to as Jiangsu Wenfeng), is constantly being "inquired" in the stock bar, asking whether it is Wenfeng who "opens the sky eye" and "opens a barbershop".
May be really "overwhelmed", on December 10, Jiangsu Wenfeng directly posted an announcement on the company's WeChat public account: "Sorry, we are not related by blood."
Image source: Wenfeng Group public number
One is a beauty salon company, and the other is an "integrated enterprise group with commercial and trade, hotel industry, automobile service industry, real estate development industry and industrial investment as the main body of development". "Songhua River and Songhua Egg have similar names, but it is not right to confuse them."
On December 5, an article titled "Chen Hao, President of Shanghai Wenfeng Beauty salon group in the eyes of the secretary" was widely circulated on the Internet.
The reason why it is widely discussed is because the 2887 words of the article are the secretary Bai Yin's "rainbow fart" of the company's president Chen Hao, Bai Yin said in the text, "When someone deviates slightly from Hao Ge's thinking, I will tell them: 'Hao Ge has a heavenly eye, we must believe in his arrangement, his decision-making must be the best arrangement, you do not understand, indicating that there is no understanding of Hao Ge's thoughts. Therefore, I will never listen to these people's nonsense, because only Haoge's thought is the only way to help us succeed. ”
There are many similar expressions, netizens have said that it is eye-opening, is the workplace rainbow fart ceiling. Immediately after, more stories about Shanghai Wenfeng employees blowing boss Chen Hao's "rainbow fart" were pulled out by the media. On the company's WeChat public account "Today Wenfeng", there are not a few articles that enshrine Chen Hao as a legend; in the official website of Shanghai Wenfeng, there are also marketing teachings such as "Hao Ge Says Beautiful Standards", and only 20 articles released in November this year contain praise for Chen Hao.
As Shanghai Wenfeng and "Haoge" received more and more attention, a company also called Wenfeng was affected. This company is Jiangsu Wenfeng, which has an A-share listed company Wenfeng shares (601010.SH), which is always rushed to the latter's stock bar and asks a similar question: "Is this the stock that opened the eyes of the sky in Shanghai?" "Wen Feng, who runs a barbershop, is this one?" Some people even find it strange, "A small barber shop can also be listed?" ”
Source: Oriental Wealth
Because employees blow their boss's "rainbow fart", Shanghai Wenfeng has been criticized by CCTV commentary articles as "not just Monkey but crown black humor". In addition, the company has also been punished many times, according to aiqi investigation, Shanghai Wenfeng has been punished by the relevant regulatory authorities 10 times since 2011, of which 3 were punished by the Health and Family Planning Commission, and today in March, it was just fined 20,000 yuan by the Shanghai Putuo District Market Supervision and Administration Bureau for violating the advertising law.
Source: Aiqicha
At present, Shanghai Wenfeng's official website and WeChat public account can no longer be opened. In November, the Shanghai Municipal Consumer Protection Commission issued a consumer warning, and the Shanghai Putuo District Market Supervision Bureau immediately inspected Wenfeng Company and its stores in its jurisdiction, and found that Shanghai Wenfeng Beauty salon Co., Ltd. had illegal acts involving single-purpose prepaid consumption cards, prices and advertising, and filed a case against Wenfeng Company, which is currently under investigation and handling.
At this time, it is obviously not good news to be related to Shanghai Wenfeng. Jiangsu Wenfeng quickly responded, and Shanghai Wenfeng "has no blood relationship", and at the same time, the response also took advantage of the situation to introduce Jiangsu Wenfeng.
Although both have the word "Wenfeng", Jiangsu Wenfeng and Shanghai Wenfeng, this "Wenfeng" is not the other "Wenfeng".
Shanghai Wenfeng is the "old predecessor" of the beauty salon industry. According to the official website, in 1996, Chen Hao opened the first beauty salon in Pudong, Shanghai. Since then, it has launched a series of traditional Chinese medicine and Chinese herbal makeup and health care products to build its own product system, and also founded wenfeng vocational skills training school to teach beauty salon professional technology.
Entering the 21st century, Shanghai Wenfeng through the side of continue to open direct stores, while opening the franchise store qualifications to open the way to open the national expansion, according to media reports, Shanghai Wenfeng franchise system for franchisees responsible for investment, other including shop decoration, raw material supply, staff training, etc. are all responsible for Wenfeng. This is also in line with the business model of "before the store and the factory, the front shop and the back school, and the integration of production, education and marketing".
It is reported that the current cost of investing in a Wenfeng beauty salon should be at least more than 1 million, of which the franchise fee is 100,000 yuan and the deposit is 300,000 yuan. By 2015, Shanghai Wenfeng had developed into a beauty salon enterprise group with more than 400 stores nationwide, annual sales of nearly 200 million yuan, and nearly 10,000 employees.
Photo by Mustang Finance
Jiangsu Wenfeng is mainly engaged in the chain operation of department stores, supermarkets, electrical appliance sales professional stores and shopping centers, such as Wenfeng Department Store with "Wenfeng Big World" as the brand, Wenfeng Supermarket with "Wenfeng Qianjiahui" as the brand, and electrical appliance stores with "Wenfeng Electrical Appliances" as the brand, mainly operating and developing in Nantong, Shanghai, Taizhou and other places.
Wenfeng Shares, an A-share listed company under Jiangsu Wenfeng, was also closely concerned in November for its acquisition of 100% of the shares of four affiliated companies for 538 million yuan, which was opposed by second shareholder Zheng Suzhi and her son, Xu Xiang, the former "private equity brother".
The latest media reports show that after in-depth communication between Wenfeng and Xu Xiang, it has issued an announcement on November 23 to terminate the aforementioned acquisition. In the past six or seven years, this company, which is mainly engaged in retail department stores, has received much attention as the company involved in the "Xu Xiang case", and the company's overall performance has shown a downward trend.
In addition to the acquisition case, Xu Xiang recently had a "same frame" with Wenfeng shares. The Intermediate People's Court of Nanjing Municipality, Jiangsu Province, recently tried a case involving Wenfeng Shares' responsibility for manipulating the securities trading market, in which Xu Xiang, Xu Changjiang, the former chairman of Wenfeng Shares, and Wenfeng Shares were defendants in the case. However, due to the "unknown whereabouts" of the latter, the court finally sent a copy of the complaint and the notice of response to the latter through an announcement. The court's "shouting in the air" also aroused media attention.
In fact, with the development of China's economy, new enterprises continue to emerge, and it is not uncommon for enterprises to "collide with names". For example, BBK, many people will mistake the listed company BBK (Hunan BBK) for "Guangdong BBK" related to OPPO, VIVO and other mobile phone brands.
However, whether it is Wenfeng or Backgammon, although the company is involved in "colliding with the name", there is not much direct competition between them, and they can develop peacefully. But like Youku, there have been media reports recently, and there is a Beijing Youku advertising company that "collides" with Youku, which is a video website. Both companies have to rely on advertising to do business, the former was sued by Youku on the grounds of "unfair competition", and finally it was ordered by the court to change the name of the company, stop using the word "Youku" in its corporate name, publish an apology in the newspaper, and compensate Youku for economic losses totaling 105,000 yuan. Now, "Youku Advertising" has been renamed "Youwo Advertising".
The next time you see a familiar company name, you should think about whether it is the one you think it is.
Have you ever had the experience of misidentifying a company because of a similar company name? Let's talk in the message area.