Modern Express News (reporter Ji Yu Pan Rong) For girls who love beauty, "377", the "net red ingredient" in the whitening industry, must not be unfamiliar. Because it claims to have a brightening and brightening effect, ordinary cosmetics with the addition of "377" have always been favored by female consumers. However, a few days ago, the State Food and Drug Administration issued an announcement that all products that add "377" to the ordinary cosmetics filing formula violate the relevant provisions of the "Cosmetics Supervision and Administration Regulations" and the "Cosmetics Registration and Filing Management Measures" and will be investigated and punished by the provincial food and drug administrations.
In response, many brands that focus on 377 ordinary cosmetics, such as Runbaiyan, Baizhicui and John Jeff, have removed related products. And this wave of operations has also attracted the attention of beauty-loving girls...
The State Food and Drug Administration issued an announcement that ordinary cosmetics cannot add "377" raw materials
"377" is the common name of the cosmetic raw material "phenethyl resorcinol". It is understood that phenethyl resorcinol is an organic compound with a white to light brown appearance. It is widely used in a variety of whitening, freckle remover anti-aging products. Many skin care products have added this ingredient, for example, Runbaiyanjing Translucent Radiance Secondary Ejection Solution, Baizhi Extract 377 Brightening And Moisturizing Mask, John Jeff377 Niacinamide Multidimensional Radiance Serum, etc.
However, a few days ago, the State Food and Drug Administration issued an announcement, indicating that all products that add phenylene resorcinol to the filing formula of ordinary cosmetics violate the relevant provisions of the Regulations on the Supervision and Administration of Cosmetics supervision and administration and the Measures for the Registration and Filing of Cosmetics, and will be investigated and punished by the provincial food and drug administrations, and the progress of the investigation and handling will be reported to the Department of Cosmetics Supervision of the State Food and Drug Administration before December 20.
The Guangzhou Municipal Administration of Market Supervision and Administration responded to whether ordinary cosmetics can use "377", saying that according to the "Announcement of the State Food and Drug Administration on Approving the Use of 4-(1-1-Phenylethyl)-1,3-BenzeneDiol as a Cosmetic Raw Material", the use of "377" is approved for the sole purpose of whitening the skin and inhibiting the formation of melanin by inhibiting the activity of tyrosinase. This means that "377" can only be added to special cosmetics that claim to be able to whiten. If "377" is added to the ordinary cosmetic formula for other purposes of use, the registration or filing shall be completed in accordance with the registration and filing requirements of the new raw materials, and it cannot be used before the filing is completed.
On the official website of the State Drug Administration, the reporter inquired about the filing of relevant "377" products, and found that the relevant content could only be queried in the filing information of domestic ordinary cosmetics in the case of Runbaiyanjing's translucent and bright secondary throwing solution. In the composition of the product, the phenethyl resorcinol is clearly marked, and the relevant labeling can also be seen in the floor plan of the product packaging. However, in the filing information of domestic special-purpose cosmetics, there is no relevant filing.
△ Runbaiyan 377 times tossed for the record
The online flagship store urgently removed related products, and the offline has also been withdrawn
As the saying goes, "one white covers three ugly", and taking white as beauty is the inherent thinking of many women. Under the continuous expansion of the consumer base and the influx of capital, various products containing "377" ingredients have sprung up. However, as soon as the announcement of the State Market Supervision Bureau came out, the merchants still removed the ordinary cosmetic products containing the "377" ingredient from the shelves for the first time.
On December 10, a modern express reporter visited a number of cosmetics collection stores in Nanjing, but did not find relevant ordinary cosmetics containing "377" ingredients. Then, the reporter browsed the official flagship stores of Runbaiyan, Baizhicui, John Jeff and other on an e-commerce platform, and found that these ordinary cosmetics involving the "377" ingredient have been removed from the shelves.
For the removal of products from the store, the reporter contacted the official customer service of Runbaiyan, and the customer service said in the conversation that the relevant products have indeed been removed from the shelves. As for whether the next step will be to re-list the sale and the time to re-list, the customer service said that it cannot be determined and will wait for the notification. The official customer service of Baizhicui also gave a similar answer.
Although these products have been removed from the official flagship store, they can still be purchased in some private online stores that are purchased through third-party channels. For the fact that they are still selling products that have been removed from the official store, the shop owners are reluctant to say more, but only said, "There is no problem with the product, you can buy it with confidence." But it sells for a few days, and I can't buy it in a few days. ”
Most consumers take a wait-and-see approach
The Modern Express reporter learned that since June 30, 2015, the State Food and Drug Administration (now the State Administration of Market Supervision) has officially included whitening cosmetics into the "freckle special cosmetics" for management. In the announcement at the time, it was clearly stated that most of the cosmetics on the market that claimed to help skin whitening and whitening were consistent with the mechanism of action of cosmetics that claimed to be used to reduce skin epidermal pigmentation. In order to control the safety risks of whitening cosmetics, it was decided to include them in the management of freckle-removing cosmetics.
However, in reality, many enterprises that produce ordinary cosmetics that claim to have "brightening", "brightening" and "anti-black" effects have not taken the initiative to apply for such products to join the ranks of "freckle-removing special cosmetics", that is, they have not applied for "whitening special certificates" for these products.
Why are these companies reluctant to apply for a "whitening special certificate" for their products when they are listed for the record? It is reported that when the State Food and Drug Administration requires the application for "whitening special certificate", it is necessary to detect whether the microorganism exceeds the standard; whether the heavy metal (lead, mercury, arsenic, cadmium) exceeds the standard; whether it contains prohibited ingredients (phenol, hydroquinone); skin irritation test, skin allergy test, skin phototoxicity test, human patch and other items.
In addition to the wide variety of test items, the approval time of whitening special certificates is also long. The declaration process of domestic special cosmetics includes three steps: registration and production hygiene condition review, product testing, and approval. It takes about 1 month for the review of registered production sanitary conditions from the submission of information to the completion of the sanitary condition audit, about 6 months from the time the product test is sent to the inspection agency to obtain the qualified inspection report, and about 5 months from the submission of the information to the approval of the approval (if it is necessary to make corrections, a total of about 9.5 months), and it takes at least 1 year for a set of processes to come down. The filing of ordinary cosmetics only takes 3-4 months, which greatly advances the time of product launch.
What kind of signal does the State Food and Drug Administration send out in the eyes of the industry to strike 377 raw materials? A beauty blogger said that according to regulations, only products that get "whitening special certificates" can be promoted with "freckles" and "whitening". At present, in order to avoid risks, some ordinary cosmetics use words such as "bright" and "brightening" to replace them, which are all acts of rubbing the edge ball. "I think it is a good thing that the state has issued this regulation, and it is more responsible for consumers, because it must go through a complex review process to get a whitening certificate, which will be fairer to many companies that have been making products with their hearts!"
Consumers have different views on this wave of takedowns. Ms. Mo is a big fan of the "377" product, she told reporters, "After hearing the news of the removal of the '377' product, I immediately found a familiar store and hoarded two boxes of Runbaiyan 377 milk skin masks, one is to have a use for this time, and the other is afraid that it will really be out of stock in the future." Ms. Mo also said that she loves it so much because of her trust in ingredients and because she has developed a "stickiness" with the brand.
Less than that, since the state has banned it, it means that such a product must be defective, "I will definitely not buy it again." ”
More people said that they would see if these brands could successfully get the "whitening special certificate" to re-list in the later stage, and then they would weigh whether they would buy again.