There is such a small enterprise that does community fresh food, and it has been less than half a year since it started a business, and the monthly flow can already be maintained at about 10 million. How, such an achievement, is it enough to beat most of the same region to do fresh peers? Look at the success or failure of others, find our own way out, welcome to jiangluo's e-commerce thinking.
Today we are going to talk about this small team from Xiamen, Fujian Province, that is great! How powerful is that? They only do group purchases 3 times a week, the weekly repurchase rate can reach more than 92%, and in the first month of entrepreneurship, they have achieved a turnover of 1.44 million yuan by relying on 7 group leaders. Well, are you all a little curious about how they did it?
In my opinion, their routine is nothing special, that is, it adopts a model of "community leader + low-cost pre-sale group + recommended cashback".
Let's look at their first session [Community Leader]. As everyone knows, the head of the group is a very important role for the whole community group purchase. You see, when a stranger sells you their fresh products, isn't it true that no matter how good he says about that fresh food, you don't necessarily buy it? But at this time, if you imagine that if your friend or the owner of the convenience store in the community you often visit tells you that he found a very good fresh group purchase, is your interest suddenly coming?
So why is there such a big difference? Is there a bond of trust in the middle, and the regimental commander is the key to this? Following this line of thought, their small team went to find 7 friends to serve as the leader of the group, and each group leader built a group in their own community to promote it. Because it was originally a resident of the community, I also added a lot of idle groups, shopping groups, baoma exchange groups and the like, often chatting in the group, people in the group are also more familiar with the network, you see, the relationship at this moment, is it just to reflect the advantages? Then, they pulled the owners of these groups back into a group, and what did they do after pulling them into the group? Selling them fresh, of course!
At this time, you may say that there are no fruit and vegetable shops in the community, so why do you want to place orders in this group? At this time, it is time to talk about their family's "low-cost pre-sale group". What does this pre-sale mean? That is to say, their family only opens the group 3 times a week, which are Tuesday, Thursday and Saturday, and after the success of the group, they can go to the leader's house the next day to pick up the goods!
So what exactly do they do? The original price of 8 yuan a pound of Hainan Xizhou honeydew melon, to participate in the group purchase only need 5 yuan a pound, this time you imagine, the head of the group to buy this melon activity link sent to the group, is there a lot of people to buy at once? Why? First of all, of course, this price is really affordable, you usually buy in the fruit shop, it also needs 8 yuan a pound, now there is a discount why not? Is it also planned to buy two or three at a time at such a favorable price? Secondly, because it is recommended by acquaintances.
So how did their family sell it? The whole box is sold, and one box is exactly ten pounds or so, and it also happens to be three or four. If you can't eat four of them yourself, can you share a box with your friends? It's also cost-effective. After placing a successful order, you can go to the regimental commander's house the next day to pick up yourself.
So how did they do with their first event? The 6 tons of honeydew melons they prepared sold out in less than 3 hours from the opening of the group to the end. How many orders were obtained? It received 1,200 orders and generated revenue of 60,000 yuan. How, such a business model has not triggered your thinking, if you also want to make such a small program mall, you can find us a good chat.
After tasting the sweetness, they began to rapidly expand the team of regimental leaders. So how do they do it? This brings us to their last link[ recommended cashback]. As long as you recommend a new leader, the new leader in two months to achieve more than 5,000 yuan transaction amount, you can get a 500 yuan cash prize.
At this time, you imagine that your friend who opened a community convenience store, their community has not yet been the leader, and you have personally experienced the products of this fresh shop, and feel that both the quality and price are very satisfied, then now the new leader is recommended and there is a cash reward, for the leader, you can also get 10% of the total performance of the pick-up point. Is this kind of good thing the first time I want to share it with my friends?
So did anyone end up being their leader? Of course! In less than three months, they recruited 23 regimental leaders in 23 districts. Now the monthly turnover is also maintained at about 10 million, and the weekly repurchase rate is sometimes as high as 95%.
Are you thinking now, such a good and inexpensive fresh food, how do they solve the problem of supply chain? This is to talk about the boss of their small team, before officially entering the community group purchase, he has been doing fruit e-commerce for 4 years, for the fresh industry is relatively understanding, naturally there are many supply chain resources on hand. Of course, I have to say that no matter which line of work is done, the quality supply chain is always a very important factor.