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Another big guy turned around, and the founder of the Internet factory gathered together to "poetry and far away"

author:Bronco Finance
Another big guy turned around, and the founder of the Internet factory gathered together to "poetry and far away"

Wuhan is Lei Jun's hometown, but also Xiaomi's second headquarters, handed over the baton Zeng Xuezhong, indicating what changes?

Author | High distant mountains

Editor 丨Li Yiming

Source | Mustang Finance

Xiaomi's recent industrial and commercial changes show Lei Jun's determination to turn around and build cars.

Recently, Xiaomi Technology (Wuhan) Co., Ltd. underwent industrial and commercial changes, lei jun withdrew from the legal representative, executive director and general manager, and was succeeded by Zeng Xuezhong.

Another big guy turned around, and the founder of the Internet factory gathered together to "poetry and far away"

  Source: Aiqicha

According to Aiqicha, Xiaomi Technology (Wuhan) Co., Ltd. was established in September 2017 with a registered capital of 210 million yuan and is wholly owned by Xiaomi Communication Technology Co., Ltd. It is worth mentioning that Wuhan University is Lei Jun's alma mater, he himself is also a Hubei native, and Wuhan is also the second headquarters of Xiaomi.

Zeng Xuezhong, a communications veteran, graduated from the Department of Physics of Tsinghua University in 1996 and worked for ZTE for 22 years. In 2017, Zeng Xuezhong joined Tsinghua Unigroup as Executive Vice President of The World. In the first half of 2019, Zeng Xuezhong, who left Tsinghua Unigroup, served as the chairman and legal representative of Shenzhen Huixin Communication Technology Co., Ltd., and was invested by Xiaomi.

In July 2020, Xiaomi Group announced the latest executive appointment: Zeng Xuezhong was appointed as vice president of Xiaomi Group and president of the mobile phone department, responsible for the research and development and production of mobile phone products, and reported to Lei Jun, chairman and CEO of the group. Xiaomi said that Zeng Xuezhong will continue to serve as the chairman of Huixin Communications, and Xiaomi will continue to carry out strategic cooperation with Huixin Communications and fully support the business development of Huixin Communications.

Before Zeng Xuezhong took over the baton, Lei Jun continued to "enter and exit" in Xiaomi companies: on September 1 this year, Lei Jun injected 10 billion yuan and personally served as the legal representative of Xiaomi Automobile Co., Ltd.; on November 19, Lei Jun was newly appointed as the manager and executive director of Xiaomi Automobile Technology Co., Ltd.; on October 21, Lei Jun no longer served as the executive director of Chengdu Beida Asset Management Co., Ltd.; on October 20, Lei Jun withdrew from Xiaomi Credit Management Co., Ltd.; on October 15, Shanghai Xiaomi Financial Information Service Co., Ltd. underwent industrial and commercial changes, and Lei Jun withdrew from the company's director.

It can be seen that Xiaomi car-making actions are frequent, and Mustang Finance also learned from informed sources that Lei Jun himself really wants to put his energy into building cars. On October 19, Lei Jun announced at the Investor Day that the progress of Xiaomi's car manufacturing and team work has far exceeded his expectations, and it is expected that Xiaomi Car will be officially mass-produced in the first half of 2024.

Another big guy turned around, and the founder of the Internet factory gathered together to "poetry and far away"

Source: Lei Jun Weibo

Xiaomi Group (1810. HK) third quarterly report shows that the Xiaomi auto team has exceeded 500 people, and Mustang Finance understands that the number is still increasing.

In recent years, many Founders of Internet companies, including Ma Yun, Liu Qiangdong, Zhang Yiming, Liu Qiangdong, Su Hua, etc., have chosen to retire, or retreat to the second line, or explore other businesses, and this trend has now "passed" to Xiaomi.

On the evening of October 29, Kuaishou (1025. HK) announced that from now on, Su Hua will no longer serve as CEO, and Kuaishou co-founder Cheng Yixiao will take over the position. Su Hua will continue to serve as chairman, executive director and member of the remuneration committee.

The "abdication" of Su Hua is slightly different from the previous Pinduoduo Huang Zheng and ByteDance Zhang Yiming. According to the announcement, Cheng Yixiao still needs to report to Su Hua. The voting rights of Su Hua and Cheng Yixiao also remained unchanged, with Su Hua accounting for 39.1% and Cheng Yixiao accounting for 30.95%. However, the management role is more clear, Su Hua is responsible for the company's long-term strategy, and Cheng Yixiao is responsible for the company's daily operation and business development.

Kuaishou needs such a change, at the beginning of the listing, it encountered funds to a trillion Hong Kong dollars, with the arrival of new market hotspots and the rationality of funds, it has now fallen back to 44.3 million Hong Kong dollars. The competition in the short video track is also becoming more and more fierce, the vibrato is running faster and faster, and the WeChat video number is also catching up, and the situation of Kuaishou is not comfortable.

As the founder of Kuaishou, Cheng Yixiao is actually back to the position of CEO. In 2011, Cheng Yixiao, who came from a technical background, founded GIF Kuaishou, and it was not until 2013 that Su Hua led a team of professional managers to join.

From 2011 to 2013, Kuaishou was just a tool app for doing GIFs, and few people knew about Cheng Yixiao. At that time, Zhang Fei, an investor of Kuaishou, believed that most of the tool Apps were difficult to survive, and the ceiling was very low, and Cheng Yi, who recognized the limitations of Kuaishou GIFs, began to transform and break the situation.

But the transformation process was not smooth, and financing, management team and business development were all difficulties. Under such an opportunity, Zhang Fei made up a round, and Cheng Yixiao and Su Hua hit it off.

In order to introduce Su Hua, Cheng Yixiao and Wuyuan Capital each diluted half of their shares, and the remaining half was distributed to Su Hua and his team through options, and the CEO was given to Su Hua. This lays hidden dangers for the future development of Kuaishou.

Later, Kuaishou pulled Yin Xin and Yang Yuanxi, and took a lot of shares from Cheng Yixiao's hand. This also led to the listing of Kuaishou, Suhua held 12.68% of the shares, higher than the founder Cheng Yixiao's 10%. Su Hua's Class A shares are also higher than Cheng Yixiao's.

However, the addition of new blood such as Su Hua has also transformed Kuaishou from a GIF production tool to a video social software, and has slowly grown to a Kuaishou App that has more than 100 million lives today.

Another big guy turned around, and the founder of the Internet factory gathered together to "poetry and far away"

Before this division of labor adjustment, Su Hua was the chairman and CEO, responsible for Kuaishou's strategy and key decisions, speaking on behalf of Kuaishou's official external voice; Cheng Yixiao, as chief product officer, was responsible for the specific business development of Kuaishou content-related products, including e-commerce, games, products and other departments. Su Hua is the main outside, Cheng Yi smiles inside, this is the tacit understanding formed by the long-term cooperation between the two, fully discuss the problems encountered, and then act after reaching an agreement. The seamless cooperation between Su Hua and Cheng Yixiao was once considered by the outside world to be one of the keys to the success of Kuaishou.

Overall, the "dual core" leadership model worked normally during the rapid rise of Kuaishou, but with the fierce external competition and the heavy decline in stock prices today, some delicate situations have begun to emerge.

Under the rapid development, the problems of internal friction of organizational effectiveness and low decision-making efficiency brought about by the "dual core" leadership model have been diluted or even covered up. Su Hua and Cheng Yixiao, who are also co-founders, were not completely clear about their rights and responsibilities in the company before.

The two seem to have a clear division of labor, but once something goes wrong, there is always an excuse - and I am not alone. In addition, if the chief product officer in charge of the company's specific business does not cooperate, the chairman responsible for management can only "make it difficult for a smart woman to cook without rice."

In the past two years, Kuaishou has made many organizational changes, and the heads of various business departments have been frequently transferred. On September 28 this year, Kuaishou once again announced the transformation of its organizational structure, which will shift from functional to business unit system. At the same time, Yan Qiang, the former head of the operation department, issued a full email announcing his resignation. Yan Qiang belongs to the "Suhua family" within Kuaishou, and according to the "Caixin Network", many Kuaishou employees said that they were not surprised by Yan Qiang's departure, and said that this was "the victory of Cheng Yixiao".

Another big guy turned around, and the founder of the Internet factory gathered together to "poetry and far away"

For the outside, Kuaishou needs a soul figure, just like Zhang Yiming to ByteDance, Ma Yun to Ali, and Liu Qiangdong to JD.com. As long as you mention this person, you can think of this company, not necessarily the founder of the company, but it must represent the company.

Kuaishou also needs a new CEO who can be responsible for performance, can be responsible for the development of the company, and has the ability to make the business effective in the short term, and more importantly, can take responsibility for problems. Previously, Su Hua was the CEO, but he was also the chairman and co-founder, and when something went wrong, no one could hold him accountable.

Now that the CEO of Kuaishou has been taken over by Cheng Yixiao, the internal division of labor is more clear, and the organizational structure is clearer, but how long can the market give Kuaishou? We'll see.

In recent years, the founders of Internet companies have retired, or withdrawn from the daily operation and management of the company, focusing on strategic matters, or investing in exploring more cutting-edge fields.

First there are Ma Yun and Liu Qiangdong, and then there are post-80s entrepreneurs Huang Zheng and Zhang Yiming.

On September 6 this year, Jingdong Group announced that Xu Lei, former CEO of Jingdong Retail, was promoted to president of Jingdong Group. This means that Liu Qiangdong resigned from this position and "handed over the baton" to Xu Lei, who is now 47 years old.

Although Jingdong has long been involved in the handover of the senior management team, this time Liu Qiangdong "handed over" the position of president of Jingdong Group to Xu Lei, and the outside world still felt quite abrupt.

As early as 2018, when JD.com encountered a lot of "trouble", this once again exposed the risks brought about by jd.com's management team relying too much on "key people".

On July 16, 2018, JD Group announced the implementation of the rotating CEO system, with Xu Lei, then CMO of JD Group, concurrently serving as the first rotating CEO of JD Mall.

Xu Lei walked to the front of the stage at that time, and the pressure could be imagined. Fortunately, Liu Qiangdong's sentence "Whoever disobeys Xu Lei is disobeying me", which gives Xu Lei a reassuring pill.

However, in the view of Guo Yongqing, a professor at the Shanghai National Accounting Institute, after Xu Lei became the new president of Jingdong Group, Liu Qiangdong still firmly controlled JD.com. Xu Lei's "Fuzheng" president can be said to have sat more steadily in the position of the "second in command" of Jingdong Group. And the "number one person" still belongs to Liu Qiangdong.

The announcement is very clear that Xu Lei, who has been promoted to president of Jingdong Group, will be responsible for the daily operation and coordinated development of various business segments, and report to Liu Qiangdong, chairman of the board of directors and CEO of Jingdong Group.

Similar to liu Qiangdong's situation of being the top decision-maker in the front line after "handing over the baton", it is the Internet upstart - Zhang Yiming, the founder of ByteDance.

On May 20, Zhang Yiming announced his retirement and handed over the CEO's staff to his brother in the same dormitory at the university. Zhang Yiming feels that being a CEO is particularly passive: listening to reports and summarizing every day, making approvals and making decisions, which causes internal perspectives and slow updates of knowledge structure.

Similar to Liu Qiangdong, the 38-year-old Zhang Yiming has retained the highest decision-making power over the enterprise while handing over the command of front-line affairs. Although ByteDance has not yet achieved listing, the outside world believes that Zhang Yiming, who resigned as CEO, still firmly holds the voting rights of ByteDance.

Zhang Yiming believes that ByteDance has been "eating the old money" in recent years, and then ByteDance needs to do something more creative. Zhang Yiming's open letter claimed that he was responsible for this.

Another big guy turned around, and the founder of the Internet factory gathered together to "poetry and far away"

In recent years, many of the founders of major domestic Internet companies have chosen to take a back seat, including ali and Pinduoduo, who are in full swing.

On September 10, 2019, at the Celebration of Alibaba's 20th Anniversary at the Hangzhou Olympic Sports Center, Ma Yun announced that he would resign as Chairman of the Board of Directors and CEO of Alibaba. Before that, Ma Yun had said in an interview that he had been preparing for his retirement for 10 years so that the younger generation of talents could take over.

Interestingly, the young talents selected by Ma Yun Daniel Zhang are not much younger than Ma Yun. Ma Yun was born in 1964 and was only 55 years old when he retired, just when he was rich and powerful; and Daniel Zhang was born in 1972, which is no less than Ma Yun. This caused a cheer from netizens, and it was good to be young.

Despite the high-profile announcement of retirement, Ma Yun did not mean to "return to the hidden mountains and forests". In his retirement speech, Ma Yun said, "The world is so good, I love to be lively, there are so many opportunities, where I am willing to retire at such a young age, I hope to change the jianghu." As for which "jianghu" to switch to after retirement, Teacher Ma gave six words and three things: education and environmental protection public welfare.

In fact, in addition to the above three things to be engaged in after retirement, the outside world believes that as the founder of Alibaba, Ma Yun, who has retreated to the second line, will still participate in Alibaba's affairs in his unique way. This is not only because he has a stake in Ali, especially Ant Group, as an entrepreneur, who does not always care about the pace of development of the enterprises he founded?

Another big guy turned around, and the founder of the Internet factory gathered together to "poetry and far away"

Image source: CCTV News

Another Internet tycoon similar to Ma Yun's retirement situation is Huang Zheng, the founder of Pinduoduo. The reason why the two are similar is that after announcing their retirement, they still play the role of spiritual leaders in the organizations they founded.

As early as December 2020, when Nongfu Shan Quan Zhong Was the richest man in China for the first time, 40-year-old Huang Zheng had already ranked second in the rich list, surpassing the "double horse". Many lists bluntly say that Huang Zheng will be the next richest man in China. Sensitive Huang Zheng took the initiative to adjust.

On March 17, 2021, after the release of the 2020 financial report, Huang Zheng issued a 2021 annual letter to shareholders, announcing his resignation as chairman and replacing him by the current CEO Chen Lei. This move was seen by the outside world as Huang Zheng's rapid retreat.

Similar to Ma Yun, Huang Zheng resigned from all management positions in Pinduoduo. More thoroughly, Huang Zheng also voluntarily gave up the 1:10 super voting right; and entrusted the voting rights of the shares under his name to the board of directors to vote for decision-making. For the shares of Pinduoduo held in his hands, he said that he would lock in and not sell them in the next three years.

Prior to this, in July 2020, Huang Zheng stepped down as CEO of Pinduoduo, donated and transferred part of his equity to a charitable fund and Pinduoduo partner collective. As a result, the shares controlled by Huang Zheng personally fell to 29.4%, and the voting rights were correspondingly reduced to 80.7%.

Even if he retired and gave up the super voting power in his hand, no one would doubt Huang Zheng's strong influence on Pinduoduo.

What to do after retirement, Huang Zheng said that "will combine personal lifelong interests, dedicated to research in the field of food science and life sciences." Huang Zheng's dream since childhood is to become a physicist, "I don't know what in the world is fixed, but I only know that as soon as I see the stars, I will start dreaming." 」 He believes that retiring from Pinduoduo to pursue a career in science is "also a very happy thing."

At present, Lei Jun only withdraws from the position or legal representative of some branches of Xiaomi, and focuses on building cars, which does not mean retirement or relinquishing control. As he said: "This will be the last major project in my life, and I am willing to bet all the accumulated records and reputations in my life to fight for Xiaomi Cars." ”

Regardless of the outcome, the identity and original intention of the entrepreneur are worth appreciating. Are you optimistic about Xiaomi car manufacturing? Feel free to let us know in the comments section.

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