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When the intangible cultural heritage and the Beijing Winter Olympics met, the "time-honored brand" Long Shuncheng set off the "red hijab"

author:Cutting-edge information about the city

With the approaching of the Winter Olympics, the charm of Beijing, the "city of the Two Olympics", is fully displayed, and Long Shuncheng, a long-established brand with full beijing flavor, is also fully prepared for the friendship of landlords. Recently, outside the Yongding Gate at the southern end of Beijing's central axis, a newly promoted Internet celebrity cultural punch card resort is particularly "red" - this is the Longshun Chengjingzuo Museum. When the Beijing Winter Olympics are approaching, this brand-new museum that carries the mission of inheriting the intangible cultural heritage of Jingzuo hardwood furniture will show the charm of China's intangible cultural heritage to the world in a new attitude and the charm of the new era of great power artifacts! It is reported that as an important project first presented in the first phase of the "Longshun Chengjingzuo Cultural Park", it will soon be carried out with the park completed in the later stage to carry the reception service guarantee work of Beijing Winter Olympics-related activities and welcome visitors from all over the world.

When the intangible cultural heritage and the Beijing Winter Olympics met, the "time-honored brand" Long Shuncheng set off the "red hijab"

As the only national intangible cultural heritage unit in China's mahogany furniture industry, Long Shuncheng is the "golden signboard" of Beijing Jinyu Temple of Heaven Furniture, with a historical heritage of nearly 160 years. With the official establishment of Temple of Heaven Furniture as the official living furniture supplier for the Beijing 2022 Winter Olympic and Paralympic Winter Games in April this year, the long-established "Long Shuncheng" has also launched a new brand upgrade strategy. The new Longshun Cheng Jingzuo Museum is Long Shuncheng's innovation and upgrading of the original furniture store, which not only maintains the historical inheritance of China's time-honored brand, but also integrates the power of digital technology into the new Long Shuncheng, which is greeting the arrival of the Beijing Winter Olympics with a full style and showing the world this better Beijing business card!

When the intangible cultural heritage and the Beijing Winter Olympics met, the "time-honored brand" Long Shuncheng set off the "red hijab"

Since entering the trial operation stage in November, the Longshun Cheng Kyosaku Museum has welcomed celebrities and Internet celebrities from all walks of life to punch in advance. Here not only does it house many high-end hardwood furniture of the Ming and Qing dynasties, but also contains a history of the development of Ming and Qing court furniture; there are also traditional stories such as the Luban Shrine and the Century-old Pulse that show the cultural self-confidence of the continuation of Chinese civilization. On December 12th, this intangible cultural heritage museum that integrates traditional culture and modern scientific and technological strength will officially unveil its "red cap", at that time, as an important part of the 10th Jingzuo Cultural Festival, the opening site will also have the first exhibition and opening ceremony of the "Touring Exhibition commemorating the 158th anniversary of Qi Baishi's birth", and the Beijing Winter Olympic Propaganda Group will tell a different Winter Olympic wonderful!

"This big red box has a lot of charm at first glance!"

"Long Shuncheng" is like a landmark arch outside the Yongding Gate, which is clearly separated from the modern fast-paced life in the surrounding area. Walking into the archway, a special red palace wall building is in front of you. According to reports, the façade of the museum draws on the decorative style of the Qing Dynasty court's "national treasure heavy box", and fully highlights the cultural origin of "from the court" with the pattern of hardwood texture. The internet celebrity sister who wore Hanfu to punch the clock could not help but sigh, "This big red box has a lot of Beijing charm at a glance!" ”

When the intangible cultural heritage and the Beijing Winter Olympics met, the "time-honored brand" Long Shuncheng set off the "red hijab"

Pushing open the ceremonial red door, a high-tech screen officially opened the prelude to the visit. The museum is divided into three exhibition areas, which are divided into nine chapters, including from the imperial court, Longshun Dacheng, strict and orderly law, timeless and new, ingenuity inheritance, classic eternity, etc., covering Mu Yun HuaFeng, Luban Sacred Ancestral Hall, Century-old Pulse, Ceremonial Culture, Ultimate Seiko, Auspicious Culture, Passing on the Torch, Heavy Instruments of the Nation, and Dedication to The Far.

"This is definitely the Maybach of the furniture world!"

The museum not only reflects the profundity of Chinese culture in the chapter setting, but also shows the long-established craftsmanship and skills of the museum. An Internet celebrity brother walked into here to feel the majesty of the royal dragon chair at close range, and after feeling the relief craft of the dragon cabinet at zero distance, he couldn't help but sigh "This is definitely the Maybach of the furniture industry!" ”

Indeed, the museum displays a large number of hardwood furniture from the Ming and Qing dynasties, which still exudes an indelible spirit for more than 100 years. At the same time, multimedia forms such as sound and photoelectricity are used in the museum to show the history of the intangible cultural heritage of Kyojo furniture. Let people be overwhelmed in the modern and traditional, and truly feel the beauty of long shuncheng craftsmanship and ingenuity.

"The Kyosoku culture you don't know can be found here!"

The central axis is the soul and backbone of Beijing's old city, and the museum group planned for the south central axis and the extension line will also carry the essence of Chinese culture. As the first Jingzuo museum in Beijing on the central axis, through the induction and display of archaeological documents and the restoration of streets and alleys in the late Qing Dynasty, the first systematic display of the development process of Jingzuo in the past century shows the national intangible cultural heritage "Jingzuo hardwood furniture making technology".

The famous host Teacher Tan Jianghai also couldn't help but talk about the wisdom of the ancients in making furniture here, "The stool is not separated from three, the door is not separated from five, the bed is not separated from seven, and the table is not separated from nine." ...... Everything is pinned on the expectations of Chinese people for a better life! ”

In addition to the penetration of Kyosaku culture in the exhibition, visitors can also experience Kyoso culture on the spot and see how the old furniture is restored and renewed. "Jingzuo Dragon Rhyme, Centennial Shuncheng", more collection experience officially opened on December 12th! Together, we look forward to the "golden name" of Tiantan Furniture, the official life furniture supplier of the Beijing 2022 Winter Olympic and Paralympic Winter Games - Long Shuncheng, a new life that inherits China's "cultural self-confidence" in the new era!

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