Text: Understand the original Chen Xuming
[Understand the car emperor original product] Wuling Hongguang MINIEV convertible version of the concept car was first unveiled at the 2021 Shanghai Auto Show, causing widespread discussion. Its appearance will also further lower the price threshold of "convertibles". Recently, the car emperor obtained the Hongguang MINIEV open-top version of the mass production car declaration map, it adopts a soft top design, and the future driving on the road is indeed very "cute". According to previous news, the car will be put on sale next year, and the price is expected to be higher than that of the Ordinary Edition model of Hongguang MINIEV (2.88-4.36 million yuan) on sale.
The mass production car basically continues the styling design of the previous concept car, equipped with a Y-shaped headlight group with a silver label front logo, and the A-pillar, seat and other positions also adopt a different color design from the body. In terms of size, the car has a length of 3059/1521/1614 mm and a wheelbase of 2010 mm, which is 139 mm ahead of the hongguang MINIEV ordinary model on sale, and the wheelbase is 70 mm.
The interior design of the Hongguang MINIEV convertible is very simple
Referring to the concept car, unlike the Hongguang MINIEV on sale, the convertible version of the inner cabin adopts a wrap-around design of gray and white main colors, and adopts a double 10-inch joint screen, the air conditioning area provides a conventional physical button, and a one-key lifting electric folding soft top is set in the central control area, which is convenient for users to switch the canopy.
According to the declaration information, the maximum power of the electric motor equipped with the car is 30 kilowatts, which is slightly higher than the ordinary model on sale.
Go-to-market environment analysis:
This time, Wuling launched an open-top version of the model for Hongguang MINIEV, which can be described as a brain hole! At present, in the price range of Hongguang MINIEV (288-4.36 million yuan) and there is no pure electric convertible model for users to choose, the car will undoubtedly get the attention of many users after the listing, and is expected to further harvest orders with the popularity of Hongguang MINIEV.